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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? And how can we apply these lessons when deciding what marketing tools to equip LOs with?

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Uplist launches automated refi analysis tool

Housing Wire

Mortgage technology company Uplist has launched what it says is a killer new tool that will help loan officers automatically generate refinance options for their clients. The tool also does modeling of potential savings for homeowners by analyzing various interest rates , closing costs and repayment options. ”

Tools 421
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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. billion in purchase mortgage business, not far off a top 50 spot on the mortgage leaderboard. That’s an annualized $3.2

Business 459
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Dustin Owen, Lauren Walton guide originators on business development, reaching the top 1%

Housing Wire

A new episode of “The Loan Officer Podcast” aims to teach mortgage originators how to leverage tools and grow their businesses. Later on in the conversation, the duo explore social media strategies for loan officers to implement. This interview has been lightly edited for length and clarity.

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Loan Factory unveils AI application tool

Housing Wire

Thuan Nguyen’s mortgage brokerage , Loan Factory , has rolled out an artificial intelligence (AI) tool for customers and loan originators. The borrower or loan originator can simply drag their documents in and the AI tool will read them, obtain all necessary information and fill out the application for the user. “AI

Tools 434
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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. Cloudvirga’s POS is an experience-driven platform that gives lenders access to the tools they need in an easy-to-use, responsive UI. It focuses on more than just task management and automation.

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NAF’s Shannon Robinson updates the status of reverse mortgage business in 2024

Housing Wire

And it seeks to expand the number of available loan officers and strategic development tools to continue building on the momentum that company executive say they’re seeing in the space. How would you say business is going? We’ve just recently added a new strategic business manager to our division.

Business 442