Remove Business Remove Loan Officers Remove Technology
article thumbnail

Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? I started in the mortgage industry in 2015, working for large banks that were heavily invested in using technology to simplify the loan process for everyone involved. Empowerment, not detachment, is the path forward.

article thumbnail

AI Demo Day: Polly/™ AI: AI-powered copilot for loan officers

Housing Wire

Polly/ AI: AI-powered copilot for loan officers Fueled by Polly’s proprietary technology and data, Polly/ AI leverages powerful, state-of-the-art AI/ML and natural language processing (NLP) to transform the way loan officers conduct business and provide consumers with superior mortgage products and prices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

From leveraging the latest in artificial intelligence (AI) and digital marketing to mastering financial literacy, mortgage and real estate professionals have come together to provide these skills to loan officers in a new book titled, “Rethink Everything: You ‘Know’ About Being A Next-Gen Loan Officer.”

article thumbnail

CrossCountry snatches top loan officer Chris Keelin

Housing Wire

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. I’m always going to be hypersensitive to that first-time buyer , where every dollar makes sense.

article thumbnail

Opinion: Do loan officers need more tech than they have now?

Housing Wire

Do loan officers need more technology than they currently have? Will new technology change anything? Most loan officers do not believe they need more tech than they have now. Most loan officers do not believe they need more tech than they have now. They do not need more technology.

article thumbnail

Polly appoints former exec at ICE Mortgage Technology as COO

Housing Wire

He has more than 25 years of mortgage technology and enterprise software experience with his latest stint being chief product officer at Accela , a government tech provider. Prior to Accela, Coggiola spent 12 years leading product and technology initiatives at ICE Mortgage Technology , which was then Ellie Mae Inc.

article thumbnail

Certainty Home Lending adds national business development leader 

Housing Wire

Dallas -based Certainty Home Lending , an affiliate of Guaranteed Rate , named Shadi Kamran as its new national business development executive. The technologically advanced mortgage platform empowers loan officers to serve both customers and business partners with ease and excellence. “The