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Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer.

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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers in North Carolina. After Mike paid his loan officer assistant, he was clearing just 40 bps. The lower comp rate stung. Still, it was better than nothing.

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“Last night, my Uber driver was a loan officer.”

Housing Wire

Garth Graham, senior partner and manager of merger and acquisition activities for the Stratmor Group , said many of the layoffs in the IMB industry so far have involved employees working in support positions, with loan officer jobs being the last to be jettisoned. Charting the loan officer exit.

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Will AI replace the loan officer?

Housing Wire

The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. thought, wow, this will be amazing, and maybe I will implement it in my business to improve customer service. tale as old as time.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. billion in purchase mortgage business, not far off a top 50 spot on the mortgage leaderboard. That’s an annualized $3.2

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How loan officers are dealing with surging rates and record-low inventory 

Housing Wire

The combination of an economic uncertainty, high mortgage rates and persisting affordability challenges will further reduce purchase demand, which keeps Monson and thousands of loan officers up at night. While mortgage rates are high, rent in the Tampa Bay, Florida market has also been rising. It’s starting to even out.

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Revolution Mortgage snags top loanDepot loan officers

Housing Wire

Direct retail lender Revolution Mortgage has scooped up two of loanDepot ‘s top LOs, accelerating its plans to expand market share despite a tough origination environment. Rapidly expanding Revolution In a rising rate environment, many lenders have downsized or have gone out of business.