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FOA’s Kristen Sieffert talks about growing the business in 2025

Housing Wire

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Business 356
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6 ways title companies can harness AI

Housing Wire

In this article, we’ll explore practical ways title companies can leverage AI to stay competitive in a fast-changing landscape, offering actionable tips to help you integrate these emerging tools responsibly and efficiently. Communication Currently, 35% of businesses leverage AI for content production, and it’s easy to see why.

Tools 448
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The TikTok strategy that helped one agent build an $89 million business in four years

Housing Wire

Can you build a thriving real estate business on TikTok? She was so busy she could only talk to us from her car, en route to a closing. Our business model since the beginning was just do the absolute best you can and then make it a little bit better, and you’ll stand out. Kina Desantis did. We were skeptical.

Agents 369
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Scaling your real estate team to 9 figures & beyond

Housing Wire

Step 4: Develop a recruitment and retention strategy Attracting and retaining top talent is critical to scaling your team. Offer training, mentorship, and career development plans to support long-term success. The right tools can save time, eliminate errors, and let you focus on revenue-generating activities. Click Here

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Trending growth solutions for real estate brokers and team leaders in 2025

Housing Wire

By keeping your P&L lean and efficient, you can reinvest savings into growth-focused activities like marketing, agent development or technology upgrades—all of which drive long-term success. A reliable flow of opportunities keeps agents engaged and empowers them to achieve their goals, helping your business organically.

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Proof launches AI-powered fraud detection tool

Housing Wire

Remote online notarization (RON) firm Proof has launched an artificial intelligence (AI)-powered fraud detection tool called Defend. According to the company’s announcement on Tuesday, the tool is built into the Proof platform. caused by falsified records, forged signatures and identity theft.

Tools 446
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

A more efficient and intuitive customer relationship management system (CRM); tools to create better marketing materials; streamlined client communications; and a place to manage the deal pipeline, transactions, and checklists in one place. Because agents are the heart of the business. Ryan Serhant says he wants SERHANT.