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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

Tools 445
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New Atllas AI tool aims to simplify cold calls

Housing Wire

Atllas is launching a new artificial intelligence tool, Cold Call AI , that the company said is designed to streamline the process of reaching out to prospective home buyers and sellers. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 367
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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. When you buy through our links, we may earn a commission. Visit Top Producer 2.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. billion in purchase mortgage business, not far off a top 50 spot on the mortgage leaderboard. That’s an annualized $3.2

Business 437
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REcore offers up MLS Buyer Registry compliance tool

Housing Wire

REcore , a software-as-a-service and data licensing solutions provider for multiple listing services (MLSs), has announced the launch of its new MLS Buyer Registry tool. According to the announcement, the product is designed to address potential issues regarding buyer and agent compliance with the newly mandated buyer agency agreements.

Tools 338
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Proof, Qualia introduce security features designed to combat fraud

Housing Wire

“Our new tool is a big step forward in helping companies address the massive fraud problem without compromising the customer experience.” The RON company said Identify users can incorporate a QR code or send customers to Proof by inserting a unique hyperlink into an existing customer workflow.

Design 367
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Zillow’s new AI tool aims to promote equality in housing

Housing Wire

Zillow announced the release of an open-source tool, the Fair Housing Classifier , on Tuesday as part of the company’s efforts to “promote responsible and unbiased behavior in real estate conversations powered by large language model (LLM) technology.“

Tools 355