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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers in North Carolina. After Mike paid his loan officer assistant, he was clearing just 40 bps. The lower comp rate stung. Still, it was better than nothing.

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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? I started in the mortgage industry in 2015, working for large banks that were heavily invested in using technology to simplify the loan process for everyone involved. Today, “CRM” encompasses far more than just contact management.

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Zillow’s mortgage business is growing. Lenders beware

Housing Wire

Zillow is moving full speed ahead with an ambitious expansion of its mortgage business, leveraging its housing tech innovations to potentially reshape how modern homebuyers finance homes. billion in purchase mortgage business, not far off a top 50 spot on the mortgage leaderboard. That’s an annualized $3.2 Not even close.

Business 459
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Take more time, ask better questions: How loan officers are getting clients in homes as rates soar

Housing Wire

and home prices still near record highs, homebuyers are demanding that their loan officers provide options to lower monthly mortgage payments as much as possible. Barnes, a branch manager at Mann Mortgage , recently had a client who planned to live in a new home for five years before selling it. With rates around 6.9%

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5 “back to basics” business actions loan officers should take today

Housing Wire

It’s a tough time to be a loan officer. Amid all the chaos, loan officers may be pressed to get creative when it comes to generating new business. Amid all the chaos, loan officers may be pressed to get creative when it comes to generating new business. What makes you the best loan officer?

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Dustin Owen offers small-talk tips for connecting with potential mortgage clients

Housing Wire

In a recent episode of “The Loan Officer Podcast ,” co-hosts Dustin Owen and John Coleman discuss key tips for loan officers when engaging in small talk with prospective clients. I love how businesses work. Coleman: What advice do you have for those awkward loan originators ?

Clients 433
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Dustin Owen, Lauren Walton guide originators on business development, reaching the top 1%

Housing Wire

A new episode of “The Loan Officer Podcast” aims to teach mortgage originators how to leverage tools and grow their businesses. Clients came to us, or we would go to clients’ homes and sign docs in their driveways. This interview has been lightly edited for length and clarity.