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The TikTok strategy that helped one agent build an $89 million business in four years

Housing Wire

Can you build a thriving real estate business on TikTok? She was so busy she could only talk to us from her car, en route to a closing. Our business model since the beginning was just do the absolute best you can and then make it a little bit better, and you’ll stand out. Kina Desantis did. We were skeptical.

Agents 369
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9 savvy strategies to get more real estate referrals

Housing Wire

Real estate referrals are the lifeblood of most top producers’ businesses. This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” We’ll first cover what a referral referral is and how they can benefit your business.

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Embracing new technology: Swapping Encompass SDK for Encompass Partner Connect with GridBase

Housing Wire

Mortgage and title clients are undergoing a significant transformation with the shift from Encompass Software Development Kit (SDK) to Encompass Partner Connect (EPC). However, for many lenders and title agents, the path to compliance can be a bit too much to handle while running a business and dodging compliance risks.

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Tom Davis shares non-QM opportunities to capitalize heading into 2025

Housing Wire

He emphasizes the importance of a diverse product portfolio including DSCR and business-purpose loans, to better serve clients. Do you have business purpose loans in your offerings? Close one loan for a real estate investor and you have a repeat client for life! Many investors prefer to close in the name of an LLC.

Investors 448
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Scaling your real estate team to 9 figures & beyond

Housing Wire

Step 4: Develop a recruitment and retention strategy Attracting and retaining top talent is critical to scaling your team. Offer training, mentorship, and career development plans to support long-term success. Implement marketing automation tools to ensure consistent outreach to prospects and clients. Click Here

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Introducing the 2024 HousingWire Tech Trendsetters!

Housing Wire

The Tech Trendsetters are made up of the top product and technology leaders who have been essential in bringing innovative tech solutions to market for mortgage and real estate clients. This year, 75 honorees were selected. Congratulations to the 2024 Tech Trendsetter honorees! Take a look at the full list below.

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How realtors can leverage micro-market shifts to drive urgency and capitalize on opportunities in a challenging market

Housing Wire

His message to realtors is clear: now is the time to educate clients and take advantage of market inefficiencies to unlock success in Q4. Flat lines in business and life are never good,” says Shallis. Leveraging micro-market shifts Realtors have an opportunity to use local market changes to drive urgency for their clients.

Realtors 370