Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. Think tape measures, jar openers, or sunglasses.

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Real Estate Marketing Decorating Real Estate Agent 444

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Don’t: Talk about real estate in every conversation. When you buy through our links, we may earn a commission.

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Real Estate Open Houses Agents Sellers 451

Housing Wire

APRIL 25, 2024

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. Pivo lets you create professional-quality, 3D tours videos with your smartphones –without the monthly subscription fees.

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Real Estate Agents Open Houses Tools 374

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

JANUARY 12, 2024

As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

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Real Estate Real Estate Agent Tools Agents 440

Housing Wire

SEPTEMBER 16, 2021

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

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Real Estate Business Brokerage Open Houses 351

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? In my first few years in real estate, I regularly logged 50+ hour weeks.

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Real Estate Agent Real Estate Clients Agents 382

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Already a member?

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Real Estate Agent Real Estate Agents Open Houses 403

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

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Real Estate Tools Open Houses Advertising 402

Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

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Real Estate Marketing Tools Contracts 430

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success. I hope it’s been a great year.

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Real Estate Real Estate Agent Sellers Clients 339

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Visit Market Leader 2.

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Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. This is [name] with [brokerage].

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Real Estate Business Agents Sellers 376

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

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Real Estate Real Estate Agent Agents Tools 409

Housing Wire

OCTOBER 22, 2023

Texas residents interested in becoming a real estate agent must first complete 180 hours of approved coursework to be eligible to sit the state licensure exam. We estimate that it’ll take three to six months to get up and running as a licensed real estate agent in the Lone Star State.

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Real Estate Real Estate Agent Agents Brokerage 382

Housing Wire

NOVEMBER 16, 2023

For real estate professionals, the changing landscape is a call to action. Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Share helpful infographics Visual content is king.

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Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Real Estate Real Estate Agent Tools Agents 381

Housing Wire

SEPTEMBER 22, 2023

Terrence Murphy From the end zone to luxury open houses, Terrence Murphy is proof that an entrepreneurial spirit is the key to success in nearly everything. Murphy is not only a legendary football player, he is also a top-producing real estate agent, investor and broker-owner. That is what set me on my real estate path.

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Real Estate Business Real Estate Agent Investing 381

Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

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Real Estate Agent Real Estate Agents Clients 357

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

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Real Estate Buyers Tools Real Estate Agent 393

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

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Real Estate Real Estate Agent Law Brokerage 357

Housing Wire

FEBRUARY 22, 2023

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. Are you properly nurturing your relationship with your real estate partners?

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Real Estate Real Estate Agent Loan Officers Agents 379

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Real Estate Real Estate Agent Tools Contracts 357

Housing Wire

JULY 12, 2024

If you want to learn how to get a Massachusetts real estate license, you should know that it can be completed in about six weeks. State law requires you to complete a 40-hour course at an approved Massachusetts real estate school to begin the process.

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Real Estate Government Real Estate Agent Agents 360

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. One of the easiest and most cost-effective ways to stay top-of-mind with clients and prospects is by consistently delivering value in an informative, helpful real estate newsletter. So, where do you start?

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Real Estate Clients Tools Sellers 328

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

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Real Estate Tools Agents Real Estate Agent 344

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. However, real estate brokers across the country have already begun preparing themselves, their firms and their agents for the worst. Can we ask if the buyer is represented now? Without a doubt they are coming,” Chinatti said. “I

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Open Houses Brokerage Agents Realtors 486

Housing Wire

JULY 8, 2024

Real estate technology provider Lone Wolf announced the official launch of its new platform Lone Wolf Foundation on Monday. We’re thrilled to introduce this new technology to real estate and do our part to help agents and brokerages stay ahead and on top of new rules, new standards, and a new industry.”

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Real Estate Technology Open Houses Modernization 273

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Real Estate Business Real Estate Agent Marketing 295

Housing Wire

MARCH 15, 2024

Getting referrals and cozying up to the sell side Mike Kortas, CEO at NEXA Mortgage , sent a clear message to the over 2,300 mortgage LOs at his mortgage brokerage: “Keep your eyes open, keep your ears open, listen for opportunities that are going to present themselves, and be ready to assist more buyers. The hybrid LO-agent?

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Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

MAY 16, 2024

Property documents offer real estate agents and their clients crucial insights; however, they are often long, full of legalese, and poorly formatted, making them extremely tedious to review and understand,” James Rogers, co-founder and CEO of RealReports, said in a statement. “Now

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Real Estate Agent Real Estate Brokerage Sellers 364

Housing Wire

MAY 3, 2024

RealReports is a real estate platform that gathers property data — including permits, climate risk, rental rates, flood insurance costs, internet providers and speeds, crime statistics, solar potential, liens, zoning details, remodel potential and valuation — in one place.

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Real Estate Agent Real Estate Open Houses Clients 403

Housing Wire

APRIL 16, 2024

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. An originator since 1999, Read got his real estate license in 2014 and opened up his real estate brokerage in 2019.

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Real Estate Agent Loan Officers Real Estate Agents 432

Housing Wire

JULY 20, 2023

In the competitive world of real estate, effectively and consistently securing listings is the key to success. Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. Networking Networking is a powerful strategy for gaining real estate listings.

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Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

JANUARY 9, 2025

million pocket listings or off-market real estate sales in the United States in 2024, with the vast majority happening in Texas and Florida. What is a pocket listing in real estate? Because pocket listings are not publicized through MLS or syndicated to the top real estate websites, they usually take longer to sell.

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Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

APRIL 30, 2024

NAR recently published an FAQ page related to the settlement agreement where it clarifies that the phrase “working with” is meant to “distinguish MLS participants who provide brokerage services to a buyer from MLS participants who simply market their services or just talk to a buyer.”

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