article thumbnail

23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

article thumbnail

Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

based brokerage, announced last week the launch of its custom real estate listing system, PROJETO. Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

Brokerage 544
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

article thumbnail

8 best website builders for real estate agents, brokers and brokerages

Housing Wire

With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Their most customized, fully supported options are expensive, but they are perfect for teams and brokerages with established brands and lead nurturing systems in place.

article thumbnail

Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Dear (first name), I’m (your name), a local real estate professional with (brokerage). Great news!

article thumbnail

Study: Real estate firms thrive on repeat and referral business

Housing Wire

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

article thumbnail

Almost half of listing inquiries don’t receive a response from an agent: DelPrete

Housing Wire

DelPrete managed a team of undercover “secret home shoppers” to test the responsiveness of brokerages to online inquiries on home listings. His team conducted 100 such tests and found significant lapses in how brokerages handled contact with potential buyers. He can now add “sting operative” to his resume.

Agents 322