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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Great news! It was listed at (list price) and sold well above the asking price. Your neighborhood is hot!

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Best real estate apps for agents in 2024

Housing Wire

Summary Real estate marketing apps Lead generation and nurturing apps Open house apps Social media apps Property search app s Team communication & workflow apps Commercial real estate apps Safety apps Methodology The full picture FAQs Real estate marketing apps Pivo Real Estate Monthly price: free with $399.99

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12 proven real estate scripts that boost confidence & earn more business

Housing Wire

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Ideally, your website should feature MLS listings, provide a lead capture form to usher visitors to your mailing list, display rave testimonials and feature behind-the-scenes tools to help you rank better on Google search. Canva is perfect for everything from new listings to brand promotion. What is a CRM for Realtors?

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. Script 8: New listing on the market Hi [Name], I just found a listing that fits your criteria perfectly! Want to schedule a time to see it?

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7 IDX websites to beat Zillow + capture more leads in 2024

Housing Wire

This makes Agent Image ideal for teams and boutique brokerages that want a fully customized website with built-in CRM features. Many large franchise brokerages offer free IDX websites as a perk for their agents. Brokerages like Douglas Elliman offer their agents subsites with IDX listings. UX design quality: 4.6

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