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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Open house postcards Open house postcard from Wise Pelican Open house postcard from Agents Assemble on Etsy Open house postcard from Agents Assemble on Etsy Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings.

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Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. HW+ includes weekly long-form digital content, HousingWire Magazine, access to HousingStack, and free admission to all HousingWire virtual events. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Its OpenHouses app is great for grabbing contact info at open houses and other live events, making follow-ups a breeze afterward. ProspectsPLUS!

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

And the best part is that they’re designed by and for real estate professionals so they understand the unique needs of agents, teams and brokers — which makes Agent Images websites a far better options than hiring your local web designer who may not understand the unique features you’ll need as a real estate agent, team or brokerage.

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Get more real estate buyer leads in 2024

Housing Wire

It’s not just postcards, though – think business cards, magazines, door hangers, and more. Its OpenHouses app is great for grabbing contact info at open houses and other live events, making follow-ups a breeze afterward. ProspectsPLUS! Plus, you can tailor your mailing list to target the right demographics.

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17 Realtors® Go Back in Time: First Year Real Estate Advice

Raleigh Realty

Andrew Fortune | GreatColoradoHomes.com Colorado Springs, CO Looking back, I wish I would have trusted my instincts, rather than listening to everything my brokerage was teaching me. The problem with many brokerages is that they only teach the “tried and true” methods of getting new business.