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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Coldwell Banker welcomes Austin-based luxury brokerage

Housing Wire

Boutique luxury brokerage Tate Property Group has joined Coldwell Banker , the company announced last week. The Austin , Texas-based brokerage was founded in 2008 by Pat Tate, who will be jumping to Coldwell Banker with her son, Drew Tate, and three other agents.

Brokerage 373
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Florida’s Premiere Plus Realty affiliates with United Real Estate

Housing Wire

Top-performing independent Florida brokerage Premiere Plus Realty has chosen to affiliate with Dallas-based United Real Estate , according to an announcement on Wednesday. Through this affiliation, United now has nearly 5,000 agents in Florida and more than 23,000 agents nationwide. 51 among independent firms.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out.

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It’s all smiles for the 2025 luxury housing market

Housing Wire

housing market was relatively slow in 2024, experts say the luxury sector was an outlier and they are anticipating even stronger conditions in 2025. According to The Trend Report released Monday by Coldwell Banker s Global Luxury program, the brands luxury property specialists expect more luxury buyers to reenter the market in 2025.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. And often your first impression as a brokerage or an agent is your online presence. Here are a few pointers to keep in mind for building out your digital presence — whether you’re a solo agent or a global brokerage.

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5 Contingencies You Should Never Remove When Buying a House

Realtor

Waiving it entirely is the equivalent of agreeing to buy a ticking time bomb, says Annie Kou , a Los Angeles–based brokerage owner and attorney at AK Luxury Properties. “By Waiving appraisals is happening more and more because of “how crazy the market is,” says Joseph Skurkis , real estate agent at eXp Realty in Scranton, PA.