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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

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Buyside helps real estate brokers stand out from the competition by providing them with real-time data

Housing Wire

Despite low inventory, the housing market is expected to remain strong in 2021 due to low mortgage rates. Buyside is a marketing and data analytics company that provides consumer-facing tools aimed to give homebuyers complete transparency. Many real estate professionals discount the seller lead. Charles Williams, Founder & CEO.

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Real estate brokers, it’s time to audit your tech spending

Housing Wire

The first thing we go through when I work with real estate brokerages — whether it’s in helping them to streamline their technology or to prepare for sale — is their financials. Further, you’ll find that it’s the most valuable tool that brokers provide to their agents. That might mean sitting through some training videos.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Dear (first name), I’m (your name), a local real estate professional with (brokerage). Great news!

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How to be a successful real estate agent (without going broke)

Housing Wire

Is inventory rising, falling or staying the same where you sell homes? The same people live in the same homes and there is virtually zero inventory. The zip code just south of there sells like crazy, has more inventory, low days on the market and high appreciation. Don’t just use the same one as everyone else in your brokerage.

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Ginger Wilcox on helping agents navigate a chaotic environment

Housing Wire

We also are continuing to evolve our learning programs to make sure that we are helping them have the real time training that is needed to navigate the changes that are happening. We are making sure that our affiliated agents have the tools and resources to win more listings — so that is coaching program, marketing materials, tools.

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Inside Redfin’s unique, brave and vulnerable business model

Housing Wire

Alipour gushed about Redfin’s training program, and she accessed maternity leave benefits other agents lack. Redfin is a publicly traded company, a nationally recognized listings website and one of the biggest brokerages in the country. Some agents, like ones at RE/MAX , even pay the brokerage fees for office space and marketing tools.

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