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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024.

Tools 476
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Howard Hanna launches new AI home search tool

Housing Wire

The brokerage firm believes the tool will help its agents better serve buyers by finding homes that best fit all of their wants and needs. “At At Howard Hanna, we’re always looking for innovative ways to enhance the client experience. “Partnering with Howard Hanna, a titan in U.S.

Tools 435
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Coldwell Banker welcomes Austin-based luxury brokerage

Housing Wire

Boutique luxury brokerage Tate Property Group has joined Coldwell Banker , the company announced last week. The Austin , Texas-based brokerage was founded in 2008 by Pat Tate, who will be jumping to Coldwell Banker with her son, Drew Tate, and three other agents. The group will relocate to the Coldwell Banker’s Westlake office.

Brokerage 459
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

When I started my first brokerage in my late twenties, I was full of ambition but had no idea what to expect. If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. Now you have to do some tedious stuff.

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Revolutionized financing: How Zillow empowers home shoppers with innovative tools

Housing Wire

Potential homeowners should be able to handle this confusion in a world where technology and digital tools rule customer service. The lender offers innovative tools and technology to make the home buying process more accessible, transparent, and personalized. Fortunately, home buying doesn’t have to remain confusing for new buyers.

Tools 397
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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The new rules mandated by the National Association of Realtors ‘ (NAR) settlement of class-action lawsuits related to buyer agent commissions take effect in just two days, and brokerages and MLSs are scrambling to find the best ways to implement them. It includes a white-label video and a one-page flyer for agents to send to clients.

Brokerage 448
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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

Clients 468