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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024.

Tools 445
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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The new rules mandated by the National Association of Realtors ‘ (NAR) settlement of class-action lawsuits related to buyer agent commissions take effect in just two days, and brokerages and MLSs are scrambling to find the best ways to implement them. It includes a white-label video and a one-page flyer for agents to send to clients.

Brokerage 445
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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

Clients 439
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Howard Hanna launches new AI home search tool

Housing Wire

The brokerage firm believes the tool will help its agents better serve buyers by finding homes that best fit all of their wants and needs. “At At Howard Hanna, we’re always looking for innovative ways to enhance the client experience. “Partnering with Howard Hanna, a titan in U.S.

Tools 377
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 359
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Revolutionized financing: How Zillow empowers home shoppers with innovative tools

Housing Wire

Potential homeowners should be able to handle this confusion in a world where technology and digital tools rule customer service. The lender offers innovative tools and technology to make the home buying process more accessible, transparent, and personalized. Fortunately, home buying doesn’t have to remain confusing for new buyers.

Tools 335
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Coldwell Banker welcomes Austin-based luxury brokerage

Housing Wire

Boutique luxury brokerage Tate Property Group has joined Coldwell Banker , the company announced last week. The Austin , Texas-based brokerage was founded in 2008 by Pat Tate, who will be jumping to Coldwell Banker with her son, Drew Tate, and three other agents. The group will relocate to the Coldwell Banker’s Westlake office.

Brokerage 373