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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Still, nearly half reported that they use it to help them build and maintain relationships with existing clients or to promote listings.

Realtors 493
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Incomes are rising for experienced Realtors but falling for younger ones

Housing Wire

In a difficult housing market for Realtors, experience matters — a lot. That’s the conclusion of the 2024 Member Profile poll from the National Association of Realtors (NAR), which shows a sharp divergence in income when comparing more experienced agents to their less experienced colleagues. million per agent in 2022 to $2.5

Realtors 435
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San Francisco Realtors partner with AI startup Sidekick

Housing Wire

AI -powered real estate assistant Sidekick unveiled a partnership with the San Francisco Association of Realtors (SFAR) on Monday. As the AI capital of the world, San Francisco is the ideal place to launch Sidekick to sophisticated Realtors, at just the right time,” Michael Martin, co-founder of Sidekick, said in a statement.

Realtors 458
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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 446
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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The new rules mandated by the National Association of Realtors ‘ (NAR) settlement of class-action lawsuits related to buyer agent commissions take effect in just two days, and brokerages and MLSs are scrambling to find the best ways to implement them. Real is continuing to host live events.

Brokerage 448
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Fathom is the latest brokerage to settle the commission lawsuits

Housing Wire

Fathom Holdings , the parent company of Fathom Realty , has joined the list of corporate brokerages to settle the commission lawsuits. Our unwavering commitment to providing excellent service to our agents, clients, and customers remains steadfast,” Marco Fregenal , the CEO of Fathom Holdings, said in a statement. “We

Brokerage 446
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Illinois Realtors partner with HousingWire to unlock The Full Picture 

Housing Wire

housing market, HousingWire has partnered with Illinois Realtors , bringing exclusive news, market data and housing research to the 50,000 Illinois Realtors that power the state’s real estate market. In our dedication to providing the full picture to housing professionals across the U.S.

Realtors 459