Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. In addition to clarifications on when a buyer representation agreement is necessary, the FAQ also addressed how agreements may define an agent’s agreed-upon compensation.

Buyers 472

Buyers Open Houses Sellers Agents 472

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 208

Clients Real Estate Open Houses Agents 208

Housing Wire

SEPTEMBER 10, 2024

With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Their most customized, fully supported options are expensive, but they are perfect for teams and brokerages with established brands and lead nurturing systems in place.

Real Estate Agent 353

Real Estate Agent Real Estate Brokerage Agents 353

Housing Wire

MAY 16, 2024

Property documents offer real estate agents and their clients crucial insights; however, they are often long, full of legalese, and poorly formatted, making them extremely tedious to review and understand,” James Rogers, co-founder and CEO of RealReports, said in a statement.

Real Estate Agent 351

Real Estate Agent Real Estate Brokerage Sellers 351

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 360

Real Estate Agents Open Houses Tools 360

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 343

Housing Market Marketing Real Estate Client Relationships 343

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

Real Estate 425

Real Estate Real Estate Agent Tools Agents 425

Housing Wire

OCTOBER 13, 2023

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

Real Estate Agent 478

Real Estate Agent Real Estate Agents Marketing 478

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. Thankfully, 2024 is shaping up to be a much better year for recruiters.

Real Estate Agent 389

Real Estate Agent Real Estate Agents Brokerage 389

Housing Wire

JUNE 7, 2024

To help, I’ve compiled the 11 most effective strategies that my coaching clients and I have personally used to find more listings and create inventory. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading! Who’s it for? We have 10 other ways you can find listings.

Real Estate 439

Real Estate Open Houses Agents Sellers 439

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Real Estate 431

Real Estate Tools Marketing Real Estate Agent 431

Housing Wire

OCTOBER 20, 2023

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 386

Real Estate Tools Open Houses Advertising 386

Housing Wire

MARCH 15, 2024

Getting referrals and cozying up to the sell side Mike Kortas, CEO at NEXA Mortgage , sent a clear message to the over 2,300 mortgage LOs at his mortgage brokerage: “Keep your eyes open, keep your ears open, listen for opportunities that are going to present themselves, and be ready to assist more buyers.

Buyers 513

Buyers Agents Mortgage Real Estate Agent 513

Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

Real Estate Agent 392

Real Estate Agent Real Estate Agents Open Houses 392

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. This is especially true in markets on the fringes of its footprint, or in areas where brokerage clients are moving to or from.

Real Estate 275

Real Estate Brokerage Agents Buyers 275

Housing Wire

AUGUST 9, 2023

Scaling lead generation with AI In the fast-paced and competitive market we’re experiencing today, effective lead generation can be the make or break of a brokerage. Automating client engagement Lead engagement is another crucial element of any real estate business.

Real Estate Agent 347

Real Estate Agent Real Estate Agents Clients 347

Housing Wire

NOVEMBER 21, 2024

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Give Market Leader a try!

Real Estate 325

Real Estate Real Estate Agent Sellers Clients 325

Housing Wire

OCTOBER 3, 2024

These Halloween real estate marketing ideas can be used by individual real estate agents, teams and even brokerages. Host a trunk-or-treat event We love this idea as a fun real estate office marketing event to pitch to your entire brokerage! And don’t be afraid to be a little cheesy or corny — keep it light and playful!

Real Estate 429

Real Estate Decorating Marketing Real Estate Agent 429

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. An originator since 1999, Read got his real estate license in 2014 and opened up his real estate brokerage in 2019.

Real Estate Agent 416

Real Estate Agent Loan Officers Real Estate Agents 416

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. This is [name] with [brokerage]. One of my favorite seller clients was a FSBO who I became friends with.

Real Estate 360

Real Estate Business Agents Sellers 360

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic.

Agents 397

Agents Advertising Real Estate Sellers 397

Housing Wire

NOVEMBER 16, 2023

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

Real Estate 378

Real Estate Marketing Real Estate Agent Tools 378

Housing Wire

MARCH 22, 2024

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. To convince clients to list with you, you’ll need a well-honed sales pitch explaining the benefits of working with you. Visit RealGeeks 6.

Real Estate 382

Real Estate Sellers Real Estate Agent Tools 382

Housing Wire

OCTOBER 17, 2023

Your target client is likely a busy professional juggling personal and work responsibilities and hopping from one Open House to the next on the weekends. This innovative service is great for the individual agent looking to level-up their online presence, and it also offers significant advantages for teams and brokerages.

Real Estate 393

Real Estate Real Estate Agent Agents Tools 393

Housing Wire

JULY 8, 2024

According to the company, the platform brings Lone Wolf’s website building capabilities, as well as CRMs , comparative market analyses, open house planning, transaction management, back office work and accounting all into one place. The firm first announced the creation of the platform at T3 Sixty’s Tech Summit in 2023.

Real Estate 273

Real Estate Technology Open Houses Modernization 273

Housing Wire

MAY 10, 2023

You may have heard the good news: In recent weeks, several mortgage and real estate brokerage execs have exclaimed that we may have already reached the bottom of the market. You may have seen a picture making the rounds on Housing Twitter and LinkedIn recently. The house ended up having five offers and sold for $50,000 over ask.

Marketing 332

Marketing Loan Officers Inventory Real Estate Agent 332

Housing Wire

FEBRUARY 28, 2024

This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. To generate leads from your social media posts, you need to know your ideal client’s fears, desires, and understand the problems you can solve for them. Having an open house?

Real Estate 414

Real Estate Marketing Tools Contracts 414

Housing Wire

JANUARY 21, 2022

The cramming paid off and Hunt officially became a licensed real estate agent in March 2021, joining the Eureka-based brokerage, California Real Estate. The pandemic forced many to take online classes, limited in-person interaction with clients and deprived them of the opportunity to observe their mentors and brokers in action.

Agents 371

Agents Real Estate Agent Real Estate Clients 371

Housing Wire

OCTOBER 25, 2024

This makes Agent Image ideal for teams and boutique brokerages that want a fully customized website with built-in CRM features. We’d love to see CINC home pages focus more on personal branding and client service. Bleeding-edge tech + sleek, modern design + an emphasis on client service = IDX perfection. UX design quality: 4.6

Design 324

Design Agents Real Estate Brokerage 324

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 366

Real Estate Real Estate Agent Tools Agents 366

Housing Wire

OCTOBER 22, 2023

Requirements to get your real estate license in Texas Getting your real estate license in Texas comes down to fulfilling your qualifying education requirement, applying for your license, getting your background check, taking and passing the exam, and finding a sponsoring brokerage.

Real Estate 366

Real Estate Real Estate Agent Agents Brokerage 366

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

Real Estate 377

Real Estate Buyers Tools Real Estate Agent 377

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Clients are more likely to pick up the phone and call you after seeing your name on multiple mailers, business cards and signs.

Real Estate 331

Real Estate Tools Agents Real Estate Agent 331

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Why send a regular real estate newsletter?

Real Estate 312

Real Estate Clients Tools Sellers 312

Housing Wire

NOVEMBER 20, 2024

Ultimately, long-term success hinges on having the right tools to streamline your processes and enhance productivity for both your clients and business partners. Beyond that, it’s smart to learn the brokerage programs, too. Attend open houses, connect with local realtors, and engage with potential clients.

Marketing 299

Marketing Loan Officers Realtors Business 299

Housing Wire

FEBRUARY 26, 2024

Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. We examined factors like pricing, features, support and customer reviews.

Real Estate 282

Real Estate Business Real Estate Agent Marketing 282

Housing Wire

FEBRUARY 22, 2023

And, clients will be happier with the experience. By working together on marketing, such as emails, videos, open house fliers and social medai posts, both you and the agent can introduce each other to one another’s contacts and increase your circles of influence.

Real Estate 364

Real Estate Real Estate Agent Loan Officers Agents 364