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Real estate commissions, brokerage models, and the consumer

Housing Wire

Invariably, these same articles classify all real estate brokerages and models as identical. Perhaps there are internal policies within some of the companies that are standardized, but the categorization of all brokerages as identical showcases the ignorance of the author. That’s a 20% reduction in revenue for the brokerage.

Brokerage 459
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The Real Brokerage surpasses 20,000 agents

Housing Wire

Fast-growing firm The Real Brokerage is celebrating its 10 th anniversary by announcing that it has surpassed 20,000 agents. Our growth demonstrates that we’ve filled a void in our industry, and it makes me even more determined to pursue our mission of changing the real estate experience for our agents and the clients they serve.”

Brokerage 448
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The Real Brokerage continues its expansion tear in California, Florida

Housing Wire

The Real Brokerage is a already a top 10 company in terms of transaction volume and sides and it continued its growth this week in two of the nation’s most populous states. Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. billion.

Brokerage 397
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New York independent brokerage affiliates with eXp Realty

Housing Wire

The nation’s largest brokerage by transaction sides is increasing its footprint. On Thursday, eXp Realty announced the affiliation of independent brokerage Grand Lux Realty. The firm serves clients in Westchester County, as well as Fairfield County, Connecticut, and the rest of the lower Hudson Valley.

Realty 433
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Real Brokerage continues to add agents at a rapid pace

Housing Wire

The Real Brokerage isn’t tapping the brakes on its rapid expansion. The ballooning agent count pushed brokerage revenue to $340 million, an 84% year-over-year improvement. We are investing [in title and mortgage] to drive revenue growth and to enhance the experience for clients,” chief financial officer Michelle Ressler said. “So,

Brokerage 468
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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The new rules mandated by the National Association of Realtors ‘ (NAR) settlement of class-action lawsuits related to buyer agent commissions take effect in just two days, and brokerages and MLSs are scrambling to find the best ways to implement them. It includes a white-label video and a one-page flyer for agents to send to clients.

Brokerage 448
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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

Clients 468