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Real estate technology adoption in a post-pandemic world

Housing Wire

Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today. By relying on AI-powered chatbots, for example, potential clients can interact and ask questions via a broker web site while a chatbot intelligently handles the request.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 414
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The evolution of the more productive real estate agent 

Housing Wire

As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 million – brokerages have become less focused on attracting new agents into the industry and instead more focused on increasing the productivity of the agents they have. Brokerages Invest in Tech.

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“It’s ridiculous”: Real estate industry opposes newly proposed cash-deal reporting rules

Housing Wire

As the principal broker for a RE/MAX franchise in coastal Cannon Beach, Oregon, Alaina Giguiere’s typical responsibilities include marketing homes for sellers, touring homes with buyers, generating new business leads, managing client relationships, and drafting and reviewing contracts with buyers and sellers.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Here are some options to help you build a strong real estate website: Luxury Presence This high-end website builder is used by most design-forward agents and brokerages for its stunning layouts, high-resolution video capabilities and a sleek luxury feel. What is a CRM for Realtors?

Tools 445
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Your essential marketing toolkit for a post-NAR settlement landscape

Inman

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools.