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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity.

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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Tracey Velt: What overarching technology trends have you seen among real estate agents and brokers?

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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. One thing is clear: This year will demand a shift in how real estate professionals approach their goals.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

When it comes to selling real estate, communication and timing can make or break your success. As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential.

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Real Brokerage expands in 13 states with addition of 40-agent team

Housing Wire

The Real Brokerage has scored a 13-for-1 deal. With the affiliation of the RealD2D Team, Real is adding 40 agents to its footprint in 13 different states, providing the company with the relatively rare opportunity to expand in more than one metropolitan area.

Brokerage 397
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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

MLSs collect billions in agent dues annually. Yet, real estate agents have little control over how these funds are spent. One such example includes agents struggling in a tough market while their dues fund personal pet sitting services for the National Association of Realtors (NAR) CEO.

Agents 275
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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.