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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. Sharing these insights helps clients appreciate a professionals value. Remind teams to invest in relationships, not just deals.

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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Elfman: A lot of the adoption issues are because of the relationship between an agent and a brokerage. MoxieWorks is trying to make that transition easier.

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Real estate technology adoption in a post-pandemic world

Housing Wire

Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today. As the market gets more competitive, focusing on what Realtors do best – manage client relationships – will be critical to keeping afloat during turbulent times.

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The evolution of the more productive real estate agent 

Housing Wire

million – brokerages have become less focused on attracting new agents into the industry and instead more focused on increasing the productivity of the agents they have. For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity. Brokerages Invest in Tech.

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10 best real estate software solutions for agents in 2024

Housing Wire

This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently. While its initial investment might be higher compared to other platforms, the personalized email campaigns and behavioral analytics features present a unique value proposition.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Some popular real estate newsletter content includes: Market updates Featured listings Industry news Local news Community events Agent profiles Investment opportunities No matter what content you choose to include, your real estate newsletter should serve as a meaningful touchpoint that continuously builds your client relationships.

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The 11 best real estate CRMs for 2024

Housing Wire

The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.