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Why real estate professionals must return to old-school thinking in 2025

Housing Wire

Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. Before that can happen, professionals must educate consumers about their role, as many clients underestimate the effort involved in buying or selling a home.

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Clear cooperation sparks debate, but dual agency deserves the spotlight

Housing Wire

Dual agency: the real issue at hand Dual agency where one agent or brokerage represents both parties in a transaction creates conflicts of interest that directly harm consumers. A buyer wants to pay the least, while a seller wants to maximize their price. The silence from industry leaders on this issue is deafening.

Agents 259
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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home.

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REsides announces partnership with proptech platform Rayse

Housing Wire

The Rayse platform is designed to make agent-client relationships transparent in an evolving real estate market. Agents can also use the platform from a marketing perspective to showcase their value to potential clients. Agents can also use the platform from a marketing perspective to showcase their value to potential clients.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Why send a regular real estate newsletter?

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RealScout launches seller lead nurture features

Housing Wire

We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers.

Sellers 413
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The evolution of the more productive real estate agent 

Housing Wire

million – brokerages have become less focused on attracting new agents into the industry and instead more focused on increasing the productivity of the agents they have. For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity. Brokerages Invest in Tech.