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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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Origins: When a reverse mortgage saved a client from bankruptcy

Housing Wire

After initially entering the mortgage business in 2003 following a career change from accounting, Rick Rodriguez was reading a book about mortgages that included a chapter on the reverse mortgage product. After informing the prospect that he would be able to do the loan, the client decided to move forward with Rodriguez as his originator.

Clients 396
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How to become a part-time real estate agent & get clients — fast

Housing Wire

I also include tips and tricks to help you find your first clients faster than most new agents. First, look at your calendar and determine how much time you’ll have to dedicate to finding and serving clients. Related articles How to create a foolproof real estate marketing plan for 2024 (+ template) Step 5: Go find clients!

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A financial planner on which clients benefit from reverse mortgages

Housing Wire

The financial planning community is often sought after by reverse mortgage professionals as a referral source, as planners can help provide necessary clarity to their clients who are seeking the preservation of financial assets and continuing stability. sees reverse mortgages as a vehicle toward financial security for certain clients.

Clients 418
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Agents fight misconceptions to win deals for military veteran clients

Housing Wire

First, he has his clients lender call the listing agent. But because inventory remains at record lows, home prices have soared to astonishing highs, and bidding wars still occur in housing market across the country, Pascoe and other real estate agents on the buy-side have had to go the extra mile to fight for their VA clients.

Clients 418
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Keller Williams launches AI-powered real estate assistant

Housing Wire

Keller Williams Realty has launched a real estate assistant that is powered by generative artificial intelligence (AI) and is trained on the company’s proprietary models, systems, books and training resources. “We

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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.