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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Real estate agents are busier than ever. Instead, she was recruited out of school as one of Pan Am ’s first Russian speaking stewardesses.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. Zurple Zurple is a marketing tool for real estate agents that helps them grow their database with high-quality leads.

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10 best real estate software solutions for agents in 2024

Housing Wire

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

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4 Ways to Help Manage Client Expectations

McKissock

Real estate transactions are similar to putting together a jigsaw puzzle. One of the main responsibilities of a real estate agent is to effectively organize all the competing interests of a transaction (or pieces of the jigsaw puzzle). Every transaction involves multiple parties, motives, challenges, and timelines.

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