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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.

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10 best real estate software solutions for agents in 2024

Housing Wire

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

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Bank of America still profitable in Q1 as mortgage production tumbled 

Housing Wire

billion during the same quarter last year. ​​“Every business segment performed well as we grew client relationships and accounts organically and at a strong pace,” Brian Moynihan, Chair and CEO of Bank of America, said in a statement. billion in outstanding residential mortgages on its books through March 31, down from $229.4

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Client generation platform (Source: Zurple ) If you’re looking for an easy way to stay top-of-mind with your leads, Zurple has your back. Market Leader has you covered.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

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The evolution of the more productive real estate agent 

Housing Wire

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. The agents who spoke with RealTrends all viewed any time spent developing leads and cultivating relationships that will help them grow their client base as productive. That was in 1980.”. Record Breaking Years.