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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. When you buy through our links, we may earn a commission. Visit Top Producer 2.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Some popular prospecting ideas include hosting local community events, using social media marketing, engaging in content marketing through blogs or newsletters, and leveraging referral networks. Analyzing ad performance through the platforms’ analytics tools is crucial for optimizing campaigns and ensuring a good return on investment.

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Zillow launches buyer agreement for home tours

Housing Wire

In a blog post , Zillow Group’s chief industry development officer, Errol Samuelson, wrote that buyer agreements can “provide transparency, promote open conversation, and foster alignment between the two parties.” According to the blog post, Zillow is not required to offer consumer-facing agreements by the terms of NAR’s settlement agreement.

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Real estate technology adoption in a post-pandemic world

Housing Wire

Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today. The advent of AI-powered tools and solutions has been instrumental in automating many of the mundane processes that distract agents from revenue-generating activities.

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6 ways title companies can harness AI

Housing Wire

In this article, we’ll explore practical ways title companies can leverage AI to stay competitive in a fast-changing landscape, offering actionable tips to help you integrate these emerging tools responsibly and efficiently. First, check out SoftPro’s recent blog , delving into the basics). AI-powered tools like Grammarly and Copy.ai

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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Other top lead generating tools included customer relationship management (31%) and MLS sites (28%).

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