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We have both an opportunity and, I’d suggest, an obligation to show up for our customers instead of focusing our marketing efforts on showing off how great we are. Laura O’Connor: In marketing for any services industry, it is common to show that a provider has a lot of customers served. Can you expand on that principle?
If you’re not frequently getting your clients into open houses, how do you expect them to purchase one anytime soon? If your client is interested in any property, schedule an open house appointment for them at the earliest convenience. Sometimes your client will be pleasantly surprised by the options they didn’t consider.
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