Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. As a real estate coach, I hear this question all the time.

Real Estate Agent 444

Real Estate Agent Real Estate Clients Agents 444

Housing Wire

OCTOBER 29, 2024

Editor’s note: This is the third in a series of articles that will explore the effects of the landmark Sitzer/Burnett case, which was decided on Oct. 31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country.

Marketing 447

Marketing Real Estate Sellers Buyers 447

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. How do you convince the sellers of $15 million homes to work with you? Defining the luxury real estate market The luxury real estate market has become more and more difficult to define.

Real Estate Agent 447

Real Estate Agent Real Estate Agents Luxury Properties 447

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites ( so far!

Real Estate Agent 445

Real Estate Agent Real Estate Tools Agents 445

Housing Wire

JULY 9, 2024

In my circle, I hear this often about real estate agents as well (“They hardly do anything and get 6%!”). In a later article, I will devote pages and vent my spleen at those who thus insult teachers and farmers, but here I will do so in favor of the much maligned real estate agent. Is this fair?

Real Estate Agent 433

Real Estate Agent Real Estate Agents Training 433

Housing Wire

MARCH 14, 2025

The market action index is 37, indicating that there is a slight seller’s advantage. 89% of sellers used an agent to sell their home. 70% of sellers are repeat sellers, 30% are first-time sellers. 70% of sellers are repeat sellers, 30% are first-time sellers.

Real Estate 307

Real Estate Marketing Real Estate Agent Sellers 307

Housing Wire

AUGUST 24, 2024

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!)

Real Estate Agent 449

Real Estate Agent Real Estate Agents Advertising 449

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

Real Estate Agent 434

Real Estate Agent Real Estate Agents Clients 434

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Real Estate Agent 370

Real Estate Agent Real Estate Agents Tools 370

Housing Wire

JANUARY 25, 2024

To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. Related Article The best real estate companies to work for in 2024 (+ beyond) 5. Like your first contact with a cold buyer or seller lead, your goal here is not to close them.

Real Estate Agent 447

Real Estate Agent Real Estate Agents Brokerage 447

Housing Wire

FEBRUARY 12, 2025

Ill share my strategies and templates so youll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area. By sending real estate thank you notes in the mail, you increase the likelihood that the recipient will remember you and the fantastic service you provided.

Real Estate 310

Real Estate Clients Real Estate Agent Open Houses 310

Housing Wire

APRIL 20, 2022

Bonnie Williamson never intended to be a real estate agent. Back in the day it was newspaper articles and if you were lucky you might be able to get a print ad about something you had done or a house that you had sold.”. Real estate agents are busier than ever.

Real Estate Agent 447

Real Estate Agent Real Estate Agents Brokerage 447

Housing Wire

SEPTEMBER 29, 2023

Even with demand buoyed by a sparse housing inventory, growing financial challenges for buyers are forcing home sellers to cut prices to close deals, a new Redfin research report found. According to the brokerage, 6.5% homes for sale posted a price cut during the four weeks ending September 24, up from 5.8% the month prior.

Sellers 516

Sellers Buyers Real Estate Agent Inventory 516

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

Real Estate 447

Real Estate Sellers Real Estate Agent Tools 447

Housing Wire

OCTOBER 9, 2023

If you’re interested in becoming a real estate agent in Illinois, you’ll be happy to hear that the path to getting your real estate license in the Prairie State doesn’t require as much of a time commitment as other states. 1] As a real estate broker in Illinois, it is not legal for you to work independently.

Real Estate Agent 447

Real Estate Agent Real Estate Agents Brokerage 447

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. However, some sellers had complaints. For the most part, that hasnt happened. That can take many forms.

Clients 297

Clients Real Estate Agent Real Estate Agents 297

Housing Wire

SEPTEMBER 10, 2024

iNCOM’s websites are perfect for budget-conscious agents who want more advanced CRM and lead generation features than comparably-priced sites from rivals like Placester. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. per month for 5 users + $1200 setup fee Growth package: $699.95

Real Estate Agent 439

Real Estate Agent Real Estate Brokerage Agents 439

Housing Wire

DECEMBER 27, 2024

If youre reading this article, youre not alone. Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? How do real estate teams work? Sellers agents: Listing agents specialize in representing sellers.

Real Estate 416

Real Estate Tools Agents Real Estate Agent 416

Housing Wire

JANUARY 21, 2025

After 29 years and thousands of listing presentations, I have found that sellers, more than ever, want an agent who has solid negotiation chops and who is willing to use them on their behalf. If you want a long and successful career in real estate, youll need to sharpen your negotiation teeth.

Real Estate 364

Real Estate Clients Sellers Agents 364

Housing Wire

FEBRUARY 20, 2025

Ditch the paper and go digital with the five best open house apps every real estate agent needs. It also provides you with visitor notes and a hot leads report after your open house so you can update the seller and begin working with the most interested leads. Sound like a fairy tale?

Open Houses 313

Open Houses Real Estate Real Estate Agent Agents 313

Housing Wire

FEBRUARY 27, 2025

List all the best features of the home We start formulating the property description during our first meeting with a seller, taking notes about the unique features/improvements, and asking the seller what they love about the property. While this includes the basics like bedrooms, bathrooms, outdoor space etc., Example: 0.25

Real Estate 342

Real Estate Buyers Agents Renovations 342

Housing Wire

MARCH 6, 2025

Most real estate agents I coach do not have a lead problem they have a lead nurturing and conversion problem. Finding real estate leads is relatively easy. Its up to you to build a relationship with your leads over time by implementing a strategic real estate lead nurturing plan for your business.

Real Estate 220

Real Estate Clients Real Estate Agent Agents 220

Housing Wire

FEBRUARY 5, 2025

She shared eye-opening truths about cold calling, building rapport and the most effective scripts and what it feels like to turn real estate daydreams into reality. Again, almost no one succeeds in real estate alone. Youre not going to be the right real estate agent for everyone. And thats okay.

Real Estate 287

Real Estate Real Estate Agent Agents Realtors 287

Housing Wire

SEPTEMBER 18, 2024

Yet referrals are one of the best ways new agents can close more deals and earn more money. Real estate referral fees are also a fantastic way for experienced and busy agents to get a nice paycheck without doing much work. Other real estate referral sources The Bottom Line What is a real estate referral?

Real Estate 467

Real Estate Real Estate Agent Agents Brokerage 467

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

Real Estate 392

Real Estate Clients Tools Sellers 392

Housing Wire

OCTOBER 24, 2024

“My mom and stepdad went into pre-foreclosure,” said Sandoval, a real estate agent and investor who specializes in working in low-income, often Latino neighborhoods in Southern California. “I Helping the seller understand the true market value of the home given the condition can also be a challenge. Here are your options.

Retail 448

Retail Buyers Renovations Finance 448

Housing Wire

NOVEMBER 22, 2024

In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies. This allows the agent to tailor their follow-up strategies for better results. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

Open Houses 394

Open Houses Agents Real Estate Tools 394

Housing Wire

OCTOBER 8, 2024

After leading a few coaching companies, De Grote founded Forward Coaching with a focus on strategic lessons taught by veteran agents. Today, Forward Coaching focuses on teaching new agents how to negotiate with buyers and how to collaborate with sellers and listing agents on concessions.

Real Estate 441

Real Estate Agents Real Estate Agent Buyers 441

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. In this article What is real estate prospecting?

Real Estate 474

Real Estate Tools Real Estate Agent Open Houses 474

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Agents now need to embrace this change to find themselves ahead of the curve.

Agents 366

Agents Real Estate Agent Real Estate Clients 366

Housing Wire

NOVEMBER 15, 2021

Rocket said its iBuying program will “provide a back-up offer” to sellers. Your HW+ Membership includes: Unlimited access to HW+ articles and analysis. This content is exclusively for HW+ members. Start an HW+ Membership now for less than $1 a day. Start an HW+ Membership now for less than $1 a day. Become a member today.

Real Estate Agent 448

Real Estate Agent Real Estate Sellers Agents 448

Housing Wire

JANUARY 28, 2025

Real estate closing gifts personalize and ultimately strengthen the relationship between you and your client, which can lead to a string of referrals. We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process.

Real Estate 275

Real Estate Clients Decorating Real Estate Agent 275

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 450

Real Estate Real Estate Agent Tools Agents 450

Housing Wire

MARCH 22, 2024

Networking can be intimidating for some real estate agents. The downside: there will likely be lots of other real estate agents there. Either way, having a vendor booth at a wedding expo is a great way to meet potential buyers and sellers. When you buy through our links, we may earn a commission.

Real Estate 461

Real Estate Real Estate Agent Clients Investors 461

Housing Wire

OCTOBER 23, 2024

How to prepare for a listing appointment Have a quick call with the sellers to ask them about their motivation, timeline, and price they have in mind. All the contracts, disclosures, and paperwork your lead will need to sign to hire you as their listing agent. Prepare your initial comparative market analysis (CMA). Business cards.

Agents 430

Agents Real Estate Sellers Real Estate Agent 430

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. While Im sure there are instances where this is unfortunately the case, there are legitimate reasons why selling off-market is in the sellers best interest.

Sellers 394

Sellers Real Estate Agents Real Estate Agent 394