Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today.

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Real Estate Agent Real Estate Tools Agents 448

Housing Wire

AUGUST 24, 2024

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!)

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Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Real Estate Agent Real Estate Agents Clients 435

Housing Wire

SEPTEMBER 10, 2024

To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024. That said, we think these sites are ideal for new agents who simply want to hang their digital shingle online.

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Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

FEBRUARY 12, 2025

Ill share my strategies and templates so youll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area. By sending real estate thank you notes in the mail, you increase the likelihood that the recipient will remember you and the fantastic service you provided.

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Real Estate Clients Real Estate Agent Open Houses 359

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success.

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Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

JANUARY 14, 2025

A note about terminology In some states, an entry-level real estate salesperson is called a broker instead of an agent. Related articles Real estate broker vs. an agent? Related article The best real estate coaching programs for 2025 3. The terms used vary by state.

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Real Estate Brokerage Agents Real Estate Agent 370

Housing Wire

DECEMBER 5, 2024

RE photos by Andy: @rephotosbyandy Content style: Stunning real estate photography Talk about stunning photographs! Be sure to follow the @theoppenheimgroup on Instagram for more inspirational real estate content. Looking for better ways to follow up with leads? Theyve got ideas for that too.

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Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

JANUARY 25, 2024

To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. Just remember that even though agent mobility and the market are improving, competition for the best agents will still be fierce in 2024. Their company culture was a better fit for me.

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Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Real Estate Agent Real Estate Agents Tools 370

Housing Wire

JANUARY 27, 2025

” TikTok riches are in the niches TikToks algorithm is designed to give users exactly what they want when they want it. The most successful agents on the Real Trends Verified lists focus on specific (and highly lucrative) niches. Hes accumulated a lot of real estate knowledge over the years. Sound familiar?

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Agents Business Real Estate Real Estate Agent 369

Housing Wire

DECEMBER 11, 2024

Real estate website design is evolving fast. In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. Think again.

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Design Real Estate Brokerage Realty 396

Housing Wire

DECEMBER 27, 2024

If youre reading this article, youre not alone. Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? How do real estate teams work? Every team member brings a particular skill set to the table.

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Real Estate Tools Agents Real Estate Agent 418

Housing Wire

DECEMBER 27, 2024

Paperless Pipeline offers a clean and practical design that ensures your transactions are organized and easy to manage. Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.

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Real Estate Brokerage Contracts Tools 397

Housing Wire

MARCH 6, 2025

Most real estate agents I coach do not have a lead problem they have a lead nurturing and conversion problem. Finding real estate leads is relatively easy. Its up to you to build a relationship with your leads over time by implementing a strategic real estate lead nurturing plan for your business.

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Real Estate Clients Real Estate Agent Agents 293

Housing Wire

NOVEMBER 21, 2024

Related articles 39 cutting-edge real estate marketing ideas for 2024 How to get listings in real estate — 11 proven strategies for 2024 Driveway & pathway upgrades From the moment buyers pull into the driveway to the instant they step onto the pathway to the front door, every detail matters.

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Decorating Buyers Modernization Real Estate 370

Housing Wire

NOVEMBER 22, 2024

In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies. They allow you to capture contact details in real-time, track visitors’ interests, and even automate follow-ups.

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Open Houses Agents Real Estate Tools 397

Housing Wire

MAY 7, 2024

Describing reverse mortgages as originating in 1961 before coming to greater prominence through the establishment of the HECM program during the Reagan administration, one of two recent NAR articles dealing with reverse mortgage-related subject matter stated that home sales and purchases are becoming a more common topic within HECM circles.

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Mortgage Real Estate Agent Inventory Housing Market 468

Housing Wire

FEBRUARY 27, 2025

Go in an order that makes sense, such as: headline, first-floor features, second-floor features, basement, overall design (hardwood floors, etc), garage, yard and location. Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.

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Real Estate Buyers Agents Renovations 387

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines.

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Real Estate Clients Tools Sellers 397

Housing Wire

FEBRUARY 1, 2024

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Remember — your prospective clients are glancing through dozens of agents’ websites.

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Real Estate Real Estate Agent Agents Brokerage 476

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Agents now need to embrace this change to find themselves ahead of the curve.

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Agents Real Estate Agent Real Estate Clients 370

Housing Wire

DECEMBER 7, 2023

Whether you’re a seasoned agent or just starting out, understanding and using these free CRM software solutions could be the key to scaling your lead nurturing efforts. This comprehensive guide delves into the best free real estate CRMs available, offering insights into the best CRM software to level up your business.

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Real Estate Real Estate Agent Tools Agents 468

Housing Wire

FEBRUARY 9, 2024

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there.

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Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Real Estate Business Real Estate Agent Marketing 345

Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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Real Estate Agents Real Estate Agent Tools 448

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Real Estate Real Estate Agent Tools Agents 459

Housing Wire

NOVEMBER 5, 2023

By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community. In this article What is real estate prospecting? Here are some different methods that real estate agents use to prospect for leads.

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Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JANUARY 12, 2024

Why we picked it Market Leader integrates powerful lead generation with a high-functioning CRM, making it a standout choice for agents focused on expanding their lead pipeline and nurturing leads effectively. Its focus on automation, efficiency, and ROI tracking makes it a powerful tool for modern real estate agents.

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Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JULY 8, 2022

Below, Healy answers questions about the housing industry: HousingWire: What is your current favorite HW+ article and why? Rogers Healy: This is my favorite article because it accurately outlines how the housing market is not the only factor in a recession. This would also allow agents to operate in other neighborhoods and cities.

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Real Estate Agent Architecture Real Estate Housing Market 79

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. month + $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

JANUARY 10, 2024

While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier. In this article, we explore nine exceptional real estate lead generation companies that can supercharge your lead generation efforts, each with its unique strengths and limitations.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

AUGUST 25, 2024

AgentFire Brokerage pricing: Starting at $149 per month + $5 per agent CRM included: No Example site: [link] Integrations: Follow Up Boss, Wise Agent, LionDesk, Real Scout + more AgentFire focuses on building gorgeous, affordable branding-first websites that will help your brokerage stand out — crucial in a post-lawsuit market.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

NOVEMBER 29, 2023

Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. In this article, we will go over a few key marketing activities that must be operating simultaneously, with some helpful tips on how to prioritize them. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

SEPTEMBER 20, 2023

First impressions matter, especially in the luxury real estate market. And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away.

Real Estate 435

Real Estate Brokerage Luxury Properties Design 435

Housing Wire

SEPTEMBER 13, 2024

As a top-producing agent during the 2008 recession, I was unprepared. In this article, I’ll walk you through the seven actionable strategies I used to not only stay afloat, but actually grow my business in one of the worst recessions in American history. Again, how much more money can you put in a homeowner’s pocket?

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Agents Real Estate Real Estate Agent Sellers 448