Housing Wire

FEBRUARY 27, 2025

While the key statistics about a property will be available to buyers in the real estate listing description, residential buyers tend to shop with their emotions. Your listing description allows you, as the listing agent, to showcase the property’s best features in a way that reaches potential buyers on a deeper level.

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Real Estate Buyers Agents Renovations 387

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home.

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Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

MARCH 18, 2025

The email begins with excerpts from an Inman News article about CCP, which included quotes from commission lawsuit plaintiffs attorney Michael Ketchmark. That should be in the forefront of the minds of the men and women who are going to be voting either later this week or next on that policy, Ketchmark is quoted as saying in the article.

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Housing Wire

OCTOBER 24, 2024

Now Sandoval, who was featured earlier this year in a Wall Street Journal article , is the one knocking on the doors of homeowners facing foreclosure or other distressed circumstances. That means the buyer will need to pay in cash or use non-traditional financing such as a hard money loan.

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Retail Buyers Renovations Finance 448

Housing Wire

MARCH 14, 2025

Visit Altos Research Sources: Altos Research Buyer statistics Part of being a great buyers agent is getting inside the mind of a buyer. You can do just that by reviewing real estate statistics that quantify the behaviors, decisions and trends of the mass buyer population. 89% of sellers used an agent to sell their home.

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Real Estate Marketing Real Estate Agent Sellers 358

Housing Wire

OCTOBER 24, 2024

In this article, you’ll find nine tried-and-true ways to start and grow your real estate referral business. A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. Inevitably, their answer will be “my past clients and sphere.”

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Real Estate Real Estate Agent Agents Clients 433

Housing Wire

NOVEMBER 21, 2024

Curb appeal sets the tone for potential buyers before they even step inside, shaping how welcoming and well-maintained a property feels. With just a few thoughtful updates, you can make your listing stand out and leave a lasting impression on buyers and even turn nearby neighbors into clients.

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Decorating Buyers Modernization Real Estate 370

Housing Wire

SEPTEMBER 29, 2023

Even with demand buoyed by a sparse housing inventory, growing financial challenges for buyers are forcing home sellers to cut prices to close deals, a new Redfin research report found. Buyers are picky and they don’t want to pay a dollar more than they need to,” the report said. According to the brokerage, 6.5% the month prior.

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Sellers Buyers Real Estate Agent Inventory 516

Housing Wire

APRIL 10, 2024

The rapid run-up in mortgage rates after years of low rates was a shock to buyers and a disincentive for prospective sellers to list their homes. Income did not keep pace with the run-ups in home prices or mortgage rates, shrinking the pool of prospective buyers who can meet this rule of thumb.

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Buyers Mortgage Brokerage Inventory 468

Housing Wire

NOVEMBER 19, 2024

According to the data, we know that builders have the potential to boost sales by offering lower rates to attract buyers. I wrote an article back in 2021 when many believed a massive construction boom would last for a decade. On a positive note, builder confidence improved when mortgage rates fell from 7.5%

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Construction Mortgage Development Buyers 539

Housing Wire

FEBRUARY 20, 2025

You log in to check your email, and responses from potential buyers at yesterdays open house are already waiting. This open house sign-in app automates your follow-up by sending emails for you and highlighting your most engaged buyers. Your brand will look polished from the moment buyers walk into your open house.

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Open Houses Real Estate Real Estate Agent Agents 360

Housing Wire

OCTOBER 25, 2024

Editor’s note: This is the second in a series of articles that will explore the effects of the landmark Sitzer/Burnett case, which was decided on Oct. Due to this, many in the real estate industry feared that veterans would forego representation if there was no guarantee the seller would cover their buyer agency fees.

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Buyers Real Estate Realtors Agents 448

Housing Wire

FEBRUARY 3, 2025

Under each key heading, the checklist goes into great detail to uncover potential issues that could devalue the business, expose a buyer to liability, or even jeopardize the transaction. A buyer wants the right to use those names and marks with superior title from the rest of the world. Are those agreements assignable to the buyer?

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Mortgage Contracts Insurance Sellers 418

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

FEBRUARY 12, 2025

Related article The ultimate guide to real estate lead generation ideas for2025 12 real estate thank you note templates Read through each of the real estate thank you note templates below and copy them to save for later. Buyer after closing Dear (Buyer Name), It was a pleasure working with you!

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Real Estate Clients Real Estate Agent Open Houses 359

Housing Wire

MARCH 11, 2025

As he and his clients walked out the door of a multi-million home they had just toured together, the buyer told Sarway he wanted to submit an offer. Instead, he took a deep breath, remembered his fiduciary duty to his buyer and told him exactly why buying the apartment would be a mistake. A vacation cabin upstate. And lots of them.

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Agents Real Estate Agent Real Estate Clients 317

Housing Wire

NOVEMBER 4, 2024

Editor’s note: This is the fifth in a series of articles that will explore the effects of the landmark Sitzer/Burnett case, which was decided on Oct. Lamacchia Realty is using its own buyer representation agreements , and I found the form straightforward and easy to understand.

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Agents Inspection Real Estate Sellers 435

Housing Wire

OCTOBER 31, 2024

Image generated by AI in Midjourney) Editor’s note: This is the fourth in a series of articles that will explore the effects of the landmark Sitzer/Burnett case, which was decided on Oct. Listing agents are only advertising their seller’s offer of buyer broker compensation if the seller instructs them to do so.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

FEBRUARY 26, 2025

An article that earns an AI citation for benefits of owning an Eichler home might focus on addressing the common life transition facing empty-nesters: downsizing. It breaks through these limitations, giving agents the ability to create and connect content that matters to today’s buyers.

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Real Estate Modernization Agents Tools 423

Housing Wire

JANUARY 21, 2025

In most cases, a buyer wants to get a fair deal on a house that the seller wants to sell at a fair price. So you would state it something like this: Your seller wants to sell and my buyer wants to buy, right? When it is between a buyer and a seller, I might say, Im confident we will find a solution that is agreeable to both parties.

Real Estate 370

Real Estate Clients Sellers Agents 370

Housing Wire

MARCH 6, 2025

And NAR data shows that 81% of sellers and most buyers only interview one real estate agent! The majority of buyers and sellers will become a lead months or even years before theyre ready to actually move. Visit Wise Pelican Related articles Real estate mailers: The ultimate guide for 2025 5. Real estate nurturing done easy!

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Real Estate Clients Real Estate Agent Agents 293

Housing Wire

JANUARY 27, 2025

No cold calling, no door knocking just (patiently) educating new and move-up buyers with quick-hit educational TikTok videos. She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Can you really gentle parent your way to real estate success on TikTok?

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Agents Business Real Estate Real Estate Agent 369

Housing Wire

MAY 21, 2021

In the last existing home sales article for HousingWire, I wrote that we should see some sales prints under 5,840,000. Having the best housing demographics ever during the years 2020-2024, along with the lowest mortgage rates , gives you the best supply of replacement buyers ever. This sales trend looks very normal to me.

Housing Market 541

Housing Market Marketing Inventory Realtors 541

Housing Wire

NOVEMBER 22, 2024

Open houses remain one of the best ways to showcase a property and connect with potential buyers. In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies. A solid open house sign-in sheet strategy can turn your guests into serious leads.

Open Houses 397

Open Houses Agents Real Estate Tools 397

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines. So, where do you start?

Real Estate 397

Real Estate Clients Tools Sellers 397

Appraisal Buzz

FEBRUARY 21, 2025

Lease-purchase arrangements are receiving renewed attention from legislators looking for ways to make homeownership more accessible, and theyre a great way to help buyers who cant qualify for a traditional mortgage or pony up the money needed for a down payment. But that doesnt mean there arent risks involved for potential purchasers.

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Landlords Tenants Contracts Law 221

Housing Wire

MARCH 25, 2025

When I go to a listing appointment or a buyer’s consult with someone I met in my group, they already know, like and trust me. ” Related article 35 proven real estate marketing ideas top agents swear by Laura Griffins six-step system for building a lead-generating Facebook Group Still on board?

Real Estate 273

Real Estate Agents Real Estate Agent Business 273

Housing Wire

DECEMBER 12, 2024

As of the date of this article, approximately 68% of all purchase transactions currently have mortgages , while 32% of closings are all cash. To wrap up the call, use this script: I wanted to thank you once again for the opportunity to work with you on this file and work together to provide a smooth experience for the buyer.

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Marketing Buyers Business Lending 367

Housing Wire

DECEMBER 18, 2024

The Boston 25 News article quotes a real estate attorney not connected with the firm, Richard Vetstein, a principal of Vetstein Law Group in Framingham, who speculated that the shutdown could be due to embezzlement of escrow funds. As the article notes, no one has been accused of a crime at this time.

Real Estate 390

Real Estate Law Agents Brokerage 390

Housing Wire

FEBRUARY 24, 2025

Related article How to write a lead-winning, memorable real estate agent bio (+ examples) 2. According to one of LinkedIns own articles, video content receives five times more engagement than standard text posts and is 20 times more likely to be shared. That same article tells us that how-to posts perform 31.5%

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JUNE 22, 2021

Buyers are facing unprecedented challenges, they say, due to a confluence of housing market conditions: Pricing. Redfin also reported this month that seven in 10 buyers — 70.4% — faced bidding wars in May. If you’re an FHA or VA buyer, you don’t stand a chance. So, what does this mean for buyers? Bidding wars.

Housing Market 476

Housing Market Real Estate Agent Marketing Inventory 476

Housing Wire

DECEMBER 17, 2024

There have been countless press releases and news articles about how AI is changing the mortgage industry. This thing is not answering questions properly and is moving me, the buyer, further and further from the sale. The industry fears AI will ultimately replace everyone, from operations to loan officers.

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Loan Officers Clients Technology Mortgage 396

Housing Wire

OCTOBER 8, 2024

Today, Forward Coaching focuses on teaching new agents how to negotiate with buyers and how to collaborate with sellers and listing agents on concessions. She believes that intermediate-level agents may not have strong negotiation skills as they have mainly relied on MLS listings to market properties to buyers.

Real Estate 448

Real Estate Agents Real Estate Agent Buyers 448

Housing Wire

JULY 25, 2024

Increases in inflation and the cost of living can overwhelm those living on a fixed income, according to an article published this week in USA Today. “Retirement researchers warn that mortgage debt in retirement can be a trap,” the article explained. A number of reasons have been offered by experts for these changes.

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Mortgage Home Value Finance Buyers 476

Housing Wire

NOVEMBER 1, 2021

It was just a matter of weeks before the buyers returned and sellers sold their homes, leading home sales to get to pre-cycle highs in 2020 and 2021. Your HW+ Membership includes: Unlimited access to HW+ articles and analysis. In general, homeowner households were financially solid going into the crisis. Become a member today.

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Housing Market Sellers Inventory Mortgage 545

Housing Wire

DECEMBER 16, 2022

This article is part of our Housing 2022-23 forecast series. In the first few months of 2022, primary-residence buyers and second-home buyers (investors and vacation buyers) flocked to the market at a frenzied pace under the correct assumption that mortgage rates would rise.

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Realtors Buyers Inventory Sellers 497

Housing Wire

AUGUST 24, 2021

And we pretty much sell those products to the same buyers, or put them in the same securities. Your HW+ Membership includes: Unlimited access to HW+ articles and analysis. “I’ve always struggled with finding a way to be different than my competition,” Norden, a 43-year veteran of the business, said. Become a member today.

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Technology Business Investing Mortgage 505