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5 “back to basics” business actions loan officers should take today

Housing Wire

It’s a tough time to be a loan officer. Amid all the chaos, loan officers may be pressed to get creative when it comes to generating new business. Amid all the chaos, loan officers may be pressed to get creative when it comes to generating new business. There are thousands of loan officers out there.

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Are Homebuyers Satisfied With Advances in AI? 

Appraisal Buzz

AI Acceptance Despite consumer support of automated technology in the mortgage process, respondents expressed reluctance when asked specifically about AI, with 60% of respondents saying the use of AI in the loan process would cause them to select another lender. appeared first on Appraisal Buzz. first appeared on The MortgagePoint.

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Driving Growth: Leveraging Home Equity to Expand Loan Officer Opportunities

Appraisal Buzz

At their best, Loan Officers (LOs) should act as financial guides to their customers, helping them see and help surface opportunities that they did not know existed. The post Driving Growth: Leveraging Home Equity to Expand Loan Officer Opportunities first appeared on The MortgagePoint.

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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? I started in the mortgage industry in 2015, working for large banks that were heavily invested in using technology to simplify the loan process for everyone involved. Ordering an appraisal was as easy as pushing a button.

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CrossCountry snatches top loan officer Chris Keelin

Housing Wire

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business.

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Freddie Mac Enhances Product Selection With an Emphasis on First-Time Buyers 

Appraisal Buzz

The company continues to work with the industry to improve efficiency, reduce costs, and offer more opportunities to get qualified borrowers into homes they can afford with improvements to its automated underwriting system, appraisal waiver expansions, and advancements in the down payment assistance space. up to 97% for Home Possible loans).

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CoreLogic unveils AI-driven Araya platform for advanced property data

Housing Wire

The platform is intended for housing professionals in various sectors, including 5 million loan officers, appraisers , servicers , underwriters , developers, agents, brokers, attorneys and regulators. Through Araya, CoreLogic will give customers access to the data and analytics of nearly all U.S. properties on one platform.