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The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. This was unambiguous among homebuyers.
Home sellers who did not list their properties on the MLS lost out on more than $1 billion in sale proceeds over the past two years, according to a study published Monday by Zillow. In 2023 and 2024, Zillow found that sellers who chose not to list on the MLS typically lost out on nearly $5,000, selling their property for 1.5%
Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.
As real estate practitioners adjust to the practice changes that took effect in August, and the industry waits for final approval of the NAR settlement from the court in November, questions continue about seller offers of compensation. It explicitly allows for such offers to be made off-MLS, however. None of these arguments hold water.
-based Consumer Policy Center (CPC) warns that the common practice of percentage-based real estate commissions may be a financial disadvantage for home buyers and sellers. The report is titled How Percentage-Based Commissions Can Harm Home Buyers and Sellers and What They Can Do About It. The issue is backed by academic research.
So, let’s start with the basics: What is a real estate broker vs. an agent? To answer that, we’ll take a deep dive into the differences between the many types of real estate professionals, including a real estate agent and a real estate broker. Summary What is a real estate agent? What does a real estate agent do?
Commissions paid to real estate agents representing buyers have remained essentially unchanged since new rules on commissions went into effect on August 17 , according to a new analysis from Redfin. Buyer’s agent commissions have fallen 17 basis points since January 2023, when they averaged 2.51%.
As an agent, you know a beautifully staged home turns into a sold one. Its important to communicate to your sellers the value of home staging for real estate by taking out the personalization of the home while keeping the home’s personality and what makes it unique. Pro Tip Dont leave the cleared-out spaces blank.
Understanding that real estate housing markets are hyperlocal, the RealTrends Verified City Rankings represent the newest evolution of RealTrends agent and team rankings. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S., Find out which agents and teams ranked highest in your city here.
Compass is certainly known for luxury property sales , but the nation’s top brokerage based on sales volume is looking to offer even more support to agents working on these types of deals. On Tuesday, the firm launched Compass Resort, a network for agents in vacation-home markets and clients searching for second homes.
While new social media platforms seem to pop up all the time, Facebook remains a tried-and-true platform for real estate agents to grow their business in a variety of ways. Joining and engaging with groups of fellow Realtors on Facebook should be a key tool in every agent’s toolbox. Join Lab Coat Agents 2.
The majority of homebuyers are still expecting sellers to cover their agent’s compensation, according to The Real Brokerage ’s August 2024 agent survey. 15, recording the responses of roughly 300 agents across North America. 15, recording the responses of roughly 300 agents across North America. 30 and Sept.
We discussed the current market conditions and revisited the propertys previous listing history including that the last agent had failed to sell it, eventually pulling it off the market 60 days later. Unfortunately, the prior agents never reported the incident, allowing the scammer to attempt it again this time, through me.
While Monestier, who reportedly sold her Rhode Island home in 2022 and is part of the affected class, believes sellers were paying “inflated commissions,” she feels that prior to the settlement changes going into effect, the rules governing the industry were “clear and confusion did not reign supreme.”
AgentCoach.AI , an AI-powered real estate coaching company, is launching a new training platform for real estate agents. The new platform will leverage specialized training bots to help agents prepare for business. Productivity tools are also available to keep agents on track. said in a statement.
The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies.
For Linda O’Koniewski , the broker-owner of Leading Edge Real Estate , one of the largest hiccups so far was when one of her agents brought a buyer offer that included concessions to a seller. The seller basically told them to drop dead,” O’Koniewski said. “So, This allows them to keep their net but lower the price.
A majority of agents believe 2025 is going to be a great year for the housing market. Although agents are split on whether its going to be a buyers or a sellers market, 87% predict that demand will remain very strong over the next year. That will likely make it a busy year for real estate agents.
The brokerage is giving agents at all brokerages access to Coming Soon, which houses its exclusive listings. Compass says that the listings protect home sellers against negative insights, such as days on market. Compass has taken its fight against the Clear Cooperation Policy (CCP) to another level.
More than half of home buyers (52%) negotiated with the seller, with 94% of those who did achieving success. About 34% of buyers paid below the asking price in 2024—up from 27% in 2022, when the market was more favorable to sellers. Clever’s network spans 15,000 agents across all 50 states.
31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. And it is a little bit early, but some of the preliminary data I have looked at show that sellers are continuing to pay buyer agent compensation.” It is no secret that many first-time homebuyers are struggling.
According to HomeLight ‘s Top Agent Insights report released this week, real estate agents are feeling this and are being forced to switch up tactics to attract buyers. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. 30 and Nov. 30 and Nov.
Conrad discusses best practices for transparent conversations between listing agents and sellers, the value of educating sellers on the new buyer agent compensation agreements , and ways to show your value as a professional agent. She also explores JPAR’s agent training and resource efforts.
According to a recent Redfin analysis, the average buyers agent commission for properties sold in Q4 was 2.37%. When the regulations come into effect on August 17, the average buyers agent commission dropped from 2.38% in July to 2.35% in August. A Redfin-commissioned survey of 500 U.S.
A major economic downturn (29%) is the most reported reason sellers would delay their plans, while a property tax increase (43%) would be the biggest motivator to expedite selling. !function(e,n,i,s){var For those in slower markets, patience may be required, while in fast-moving areas, sellers could still find strong demand.
While brokers across the country agree that they and their agents will no longer be advertising an offer of buyer broker compensation for any listing on the MLS, that is where the similarities end, as it seems each broker is taking a slightly different tact.
This is especially true when various MLSs, brokerages and agents are taking their own approaches to dealing with the business practice changes. As Sharran Srivatsaa , the president of The Real Brokerage , sees it, there are two primary agent camps right now. It is actually forcing agents to improve their communication.
In the latest episode of the RealTrending podcast , Amy Stockberger — broker-owner of Amy Stockberger Real Estate — joins Tracey Velt for a tantalizing conversation that covers her teamerage’s unique “Lifetime Home Support” model and other ways that agents can provide value to home buyers and sellers.
Wacksman: That’s the Zillow app for a buyer and a seller. What does the buyer or seller want? Robinson : How would you help agents understand how you are positioning your technology for the good of the industry and for the good of the agent? One has to keep up with where the buyer and seller is going.
The on-again-off-again legal battle between Top Agent Network (TAN) and the National Association of Realtors (NAR) is now off. This choice is allegedly removed due to NARs Clear Cooperation Policy , which requires agents to list the property on the MLS within 24 hours of marketing it.
It offered an innovative take on the agent compensation model and got a headstart on Zillow in the portal wars. They still have to bear the cost of those agents, despite production not being there in a terrible housing market.” Since the first quarter of 2021, Redfins agent count has fallen by 22.5%. It shows in the data.
In the newest episode of the “Real Estate Insiders Unfiltered” podcast, hosts James Dwiggins and Keith Robinson sit down with Robert Morris, a real estate broker, trainer and veteran agent at Keller Williams Capital Properties. So, in having conversations with new agents, they’re learning the right way. Vision Course.
In an announcement on Tuesday, the trade organization unveiled its new Multiple Listing Options for Sellers policy. NAR noted in the release that the policy was developed after many months of consultation with MLS and association leadership, brokerages, agents, multi-cultural organizations, and industry experts. 30, 2025.
31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. For us, probably the biggest change has just been a refocus on the engagement that our agents have with the consumer at the inception of a real estate transaction,” Kelly said.
Despite the frequency of departures, real estate agents in the state say the housing market remains strong. We are still experiencing the multiple-offer phenomenon, although it is not quite as prevalent as it was a year ago, said Linda Feinstein , a Hinsdale, Illlinois-based agent for Compass. as of Jan. a year ago. As of Jan.
And while most of the talking points espoused on both sides of the debate remain fairly consistent, those who are in favor of the policy have recently started to claim that an agent who doesnt list their sellers properties on the MLS may be exposing themselves to legal liability.
Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform. NWMLS is not NAR affiliated.)
Fannie Mae and Freddie Mac will not count buyer’s agent commissions as part of their allowable interested party contributions (IPCs), according to announcements from the government-sponsored enterprises (GSEs) on Monday.
Why are real estate statistics important for agents? The market action index is 37, indicating that there is a slight seller’s advantage. Is there a better way to make yourself the go-to agent in your area? 89% of sellers used an agent to sell their home. 10% of properties have been relisted.
This is evident when you ask any highly successful agent where they find their clients. That’s wonderful and something to be admired, yet I’ve had many agents who are earlier in their careers ask me HOW these agents built this referral machine. Asking for referrals can be intimidating for some agents and it can feel sales-y.
While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.
As a panel of real estate leaders gathered to discuss the future of the MLS at the National Association of Realtors ‘ NXT conference in Boston, Errol Samuelson , Zillow ‘s chief industry development officer, found himself and his company in a bit different standing than usual with the audience of several hundred agents and brokers.
But because AI is about to reshape how buyers and sellers interact with listings entirely. Search portals charge agents to participate in a system that resells their own leads back to them. Having a listing reach buyers directly through AI will be a win for buyers, sellers and agents. Agents will always need new business.
Earnouts From Sellers perspective, earnouts can be an opportunity to be paid more for the business over a period of time or, alternatively, an unnecessary holdback of part of the purchase price. To backstop some of those indemnification obligations, there will likely be an indemnification escrow agreement.
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