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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. Open houses remain one of the best ways to showcase a property and connect with potential buyers. A solid open house sign-in sheet strategy can turn your guests into serious leads.

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Here’s what buyers and sellers want from their real estate agent

Housing Wire

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. This was unambiguous among homebuyers.

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Ditch the paper: 5 open house apps that make lead capture easy

Housing Wire

You should have downloaded one of those open house apps HousingWire was telling you about. You log in to check your email, and responses from potential buyers at yesterdays open house are already waiting. Ditch the paper and go digital with the five best open house apps every real estate agent needs.

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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

So, let’s start with the basics: What is a real estate broker vs. an agent? To answer that, we’ll take a deep dive into the differences between the many types of real estate professionals, including a real estate agent and a real estate broker. Summary What is a real estate agent? What does a real estate agent do?

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New objection to NAR settlement targets business practice changes, plaintiffs’ attorneys fees

Housing Wire

While Monestier, who reportedly sold her Rhode Island home in 2022 and is part of the affected class, believes sellers were paying “inflated commissions,” she feels that prior to the settlement changes going into effect, the rules governing the industry were “clear and confusion did not reign supreme.”

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.