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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

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Best real estate apps for agents in 2024

Housing Wire

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. When you buy through our links, we may earn a commission.

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How to follow up with unresponsive clients without being pushy

Housing Wire

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. Polish your pitch Being a real estate agent is also a sales job, and the first thing you sell your clients is yourself.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. Script 8: New listing on the market Hi [Name], I just found a listing that fits your criteria perfectly! Script 16: After an open house Hi [Name], thanks for stopping by the open house at [Property Address].

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.