Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

APRIL 1, 2021

Shawneequa Badger, leads an agent team at Corcoran Living in Oakland. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Just 6% of all of the National Association of Realtors’ 1.4

Real Estate Agent 403

Real Estate Agent Real Estate Agents Open Houses 403

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 282

Open Houses Agents Real Estate Sellers 282

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. When people are less apt to buy and sell property?

Real Estate Agent 487

Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

MARCH 15, 2024

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

AUGUST 2, 2024

Fintech software and hardware provider Mortgage Automation Technologies is launching The BIG Agent , a transaction management platform for real estate brokers and agents. Users can send documents to clients’ phones for e-signature tasks. “The

Technology 362

Technology Agents Mortgage Open Houses 362

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

SEPTEMBER 28, 2020

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. “If you don’t like it, the real estate agent can handle the controls to switch out the floorplan and literally all the client has to do is put on a headset and be in this world.”

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Real Estate Agent 404

Real Estate Agent Real Estate Agents Brokerage 404

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. While this is sadly common for new agents, Brandon partially blames his lack of deals on an unlikely source his real estate coach. Of course, not every niche will work in every market or for every agent.

Real Estate 369

Real Estate Open Houses Agents Real Estate Agent 369

Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. Under these circumstances, the agent or MLS participant would not need a written agreement with the buyer.

Buyers 480

Buyers Open Houses Sellers Agents 480

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.

Real Estate 451

Real Estate Open Houses Agents Sellers 451

Housing Wire

JANUARY 21, 2022

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. Hunt is just one among thousands of agents who has ventured into the field of real estate during the COVID-19 pandemic.

Agents 382

Agents Real Estate Agent Real Estate Clients 382

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

MAY 3, 2024

As a result, PrimeMLS’s 12,000 member agents will have access to RealReports’s wealth of property data. The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In

Real Estate Agent 403

Real Estate Agent Real Estate Open Houses Clients 403

Housing Wire

AUGUST 9, 2023

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Inman

OCTOBER 15, 2024

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients.

Open Houses 141

Open Houses Agents Clients Marketing 141

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. How do you stand out in a crowded digital space while leveraging technology to attract and serve clients more effectively?

Agents 306

Agents Real Estate Agent Real Estate Clients 306

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Inman

MARCH 21, 2024

A Sydney listing agent accidentally burned down her client's $3 million home. Five years after the accident, her broker has been ordered to pay $850K in damages.

Open Houses 178

Open Houses Agents Clients Real Estate 178

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 367

Tools Real Estate Agent Real Estate Open Houses 367

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 220

Clients Real Estate Open Houses Agents 220

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. It remains to be seen exactly what the guilty verdict in the Sitzer/Burnett commission lawsuit means for agents and brokers, as the industry waits for Judge Stephen Bough’s injunction. billion in damages. (It It would swell to $5.36

Open Houses 486

Open Houses Brokerage Agents Realtors 486

Housing Wire

FEBRUARY 9, 2024

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Better yet, get permission from the listing agent to do a mailer around their sold listing, if possible.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. estate lead generation and client conversion. So what’s the easiest way to be consistent?

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

JANUARY 29, 2024

With prices reaching unprecedented heights and interest rates soaring, the discerning nature of today’s buyers requires all agents to employ every possible advantage. As a listing agent , I pay for both a staging consultation and staging items as needed. I pay for the first month of staging for my clients.

Realtors 454

Realtors Buyers Decorating Agents 454

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area.

Real Estate 344

Real Estate Tools Agents Real Estate Agent 344

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Looking for more listing leads?

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. Instead, the property is marketed privately through the listing agent’s network, direct contacts or exclusive platforms. What is a pocket listing in real estate?

Sellers 333

Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

SEPTEMBER 10, 2024

To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon. stars on every major review platform.

Real Estate Agent 368

Real Estate Agent Real Estate Brokerage Agents 368

Housing Wire

NOVEMBER 16, 2023

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

MAY 16, 2024

Property documents offer real estate agents and their clients crucial insights; however, they are often long, full of legalese, and poorly formatted, making them extremely tedious to review and understand,” James Rogers, co-founder and CEO of RealReports, said in a statement.

Real Estate Agent 364

Real Estate Agent Real Estate Brokerage Sellers 364

Housing Wire

APRIL 16, 2024

In a down market disrupted by the commission lawsuits, agents and LOs are considering working in a dual capacity. As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground.

Real Estate Agent 432

Real Estate Agent Loan Officers Real Estate Agents 432

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. By consistently delivering exceptional service, you build trust and loyalty with clients.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate.

Real Estate 376

Real Estate Business Agents Sellers 376

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” That’s wonderful and something to be admired, yet I’ve had many agents who are earlier in their careers ask me HOW these agents built this referral machine.

Real Estate 334

Real Estate Real Estate Agent Agents Clients 334