Housing Wire

SEPTEMBER 11, 2020

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

Open Houses 545

Open Houses Realtors Real Estate Agent Real Estate 545

Housing Wire

NOVEMBER 26, 2024

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. Meeting new clients is the engine of your business. But what exactly is the right approach? Let’s dig in!

Open Houses 448

Open Houses Real Estate Tools Agents 448

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” That’s wonderful and something to be admired, yet I’ve had many agents who are earlier in their careers ask me HOW these agents built this referral machine.

Real Estate 433

Real Estate Real Estate Agent Agents Clients 433

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. I have tried being a solo agent, team, and everything in between, but lets face it the market is tough right now. So, Ive made a change.

Realtors 335

Realtors Marketing Real Estate Agents 335

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. While this is sadly common for new agents, Brandon partially blames his lack of deals on an unlikely source his real estate coach. Of course, not every niche will work in every market or for every agent.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. And I wasn’t alone.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! Short on time?

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Open Houses Agents Real Estate Property Taxes 296

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. Hanna said this led the company to revamp some of its agent education. It created a buyer representation certificate for agents.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

NOVEMBER 21, 2024

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Market Leader has you covered. Give Market Leader a try!

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

AUGUST 2, 2024

Fintech software and hardware provider Mortgage Automation Technologies is launching The BIG Agent , a transaction management platform for real estate brokers and agents. Users can send documents to clients’ phones for e-signature tasks. “The

Technology 448

Technology Agents Mortgage Open Houses 448

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

FEBRUARY 12, 2025

Walk before you run: Build long-term relationships Partner with new real estate agents that you can learn and build together. Be selective: every agent you work with should match your commitment to doing the work and building a sustainable business. Within five years, these individuals and their referrals will become your clients.

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Loan Officers Real Estate Agent Open Houses Business 322

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

APRIL 1, 2021

Shawneequa Badger, leads an agent team at Corcoran Living in Oakland. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Just 6% of all of the National Association of Realtors’ 1.4

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

MARCH 26, 2025

Door knocking is exactly what it sounds like: walking around a neighborhood to knock on the doors of potential clients. Keep in mind that you may not get to every house in one day, so planning your door knocking strategy over the course of days or weeks could be more feasible. and cater specifically to real estate agents.

Real Estate 368

Real Estate Real Estate Agent Agents Clients 368

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. When people are less apt to buy and sell property?

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. How do you stand out in a crowded digital space while leveraging technology to attract and serve clients more effectively?

Agents 370

Agents Real Estate Agent Real Estate Clients 370

Housing Wire

MARCH 15, 2024

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

MAY 3, 2024

As a result, PrimeMLS’s 12,000 member agents will have access to RealReports’s wealth of property data. The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In

Real Estate Agent 459

Real Estate Agent Real Estate Open Houses Clients 459

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 284

Clients Real Estate Open Houses Agents 284

Inman

OCTOBER 15, 2024

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients.

Open Houses 158

Open Houses Agents Clients Marketing 158

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Better yet, get permission from the listing agent to do a mailer around their sold listing, if possible.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

SEPTEMBER 28, 2020

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. “If you don’t like it, the real estate agent can handle the controls to switch out the floorplan and literally all the client has to do is put on a headset and be in this world.”

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 435

Tools Real Estate Agent Real Estate Open Houses 435

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

JANUARY 21, 2022

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. Hunt is just one among thousands of agents who has ventured into the field of real estate during the COVID-19 pandemic.

Agents 397

Agents Real Estate Agent Real Estate Clients 397

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. Under these circumstances, the agent or MLS participant would not need a written agreement with the buyer.

Buyers 488

Buyers Open Houses Sellers Agents 488

Housing Wire

AUGUST 9, 2023

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area.

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446