How agents build trust for stronger, longer client relationships
Inman
MARCH 11, 2024
Agents who leverage new digital tools and services can bring more expertise to clients, but only after trust has been established.
Agents Client Relationships Clients 
Why regular check-ins are the unsung heroes of agent retention
Housing Wire
NOVEMBER 29, 2023
However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.
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Real Brokerage expands in 13 states with addition of 40-agent team
Housing Wire
SEPTEMBER 25, 2024
With the affiliation of the RealD2D Team, Real is adding 40 agents to its footprint in 13 different states, providing the company with the relatively rare opportunity to expand in more than one metropolitan area. RealD2D is led by agent and coach Duane Richins, who brought a unique background to his real estate career that began in 2016.
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Real estate agents are bracing for the impact of the commission lawsuits
Housing Wire
DECEMBER 27, 2023
In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. A wise agent right now is talking to buyers and sellers,” Brown said.
Turn your record year into a record career by creating client-for-life relationships
Housing Wire
SEPTEMBER 15, 2020
In this low interest rate environment, lenders are staying busy with high volumes and new clients. Ernie Graham: Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. EG: You create balance by focusing on quality.
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10 best real estate software solutions for agents in 2024
Housing Wire
DECEMBER 6, 2023
With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!
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How Emerging Technologies Are Shaping the Future of Mortgage and Real Estate
Housing Wire
DECEMBER 5, 2024
But how exactly will these technologies impact lenders, brokers, and agents and consumers? AIs impact on real estate should ultimately be about making the path to client relationships clearer and more manageable by giving agents the support they need to excel in their roleswithout feeling overwhelmed by technology.
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The evolution of the more productive real estate agent
Housing Wire
APRIL 20, 2022
Bonnie Williamson never intended to be a real estate agent. million – brokerages have become less focused on attracting new agents into the industry and instead more focused on increasing the productivity of the agents they have. Roughly six months into its launch and agents have had mixed reactions to Command and its utility.
Compass adds high-performing teams in Austin, St. Louis
Housing Wire
OCTOBER 24, 2024
The Weiss Group in Austin is returning after a stint with The Agency , bringing its six-agent team and $75 million in 2023 sales back to Compass. Louis, the 10-agent Monschein Team is leaving Berkshire Hathaway HomeServices. In July, Dallas agent Bridgette Harrington joined up as did Natasha Simon of Houston.
Four secrets to mastering client retention
Housing Wire
JULY 20, 2023
There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.
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You survived 2008, you can conquer 2024: Navigating a changing real estate landscape
Housing Wire
JULY 24, 2024
The real estate market has witnessed significant fluctuations over the years, and the accompanying challenges for real estate agents can offer valuable insights and opportunities. The aftermath of the 2008 crisis led to significant attrition among real estate agents. million agents registered, down more than 100,000 from 2022.
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Real estate tech roundup: CoStar buys Homesnap
Housing Wire
NOVEMBER 24, 2020
The addition of Homesnap will increase the number of brokers and active agent users on CoStar’s platforms from approximately 100,000 to over 400,000, the company said. Homesnap has great relationships, data , software, and tools for residential real estate professionals that are complementary to our existing offerings ,” Florance said.
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Real estate technology adoption in a post-pandemic world
Housing Wire
DECEMBER 23, 2020
Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today. In these uncertain and volatile times, successful agents have learned how to lean in to the power of technology to help them stay focused on what they do best. .
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Jared Schwadron leaves Official Partners for Compass
Housing Wire
SEPTEMBER 20, 2024
A top luxury agent in New York City has left Official Partners. Numerous business partners and agents of Official have since cut ties. “His deep industry and market knowledge and ability to build lasting client relationships will thrive in our collaborative environment.”
RealScout launches seller lead nurture features
Housing Wire
OCTOBER 24, 2023
Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It Auto Nurture is described as “a set-and-forget feature” that automates database marketing for agents and teams.
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The 22 must-have real estate marketing tools for 2024
Housing Wire
FEBRUARY 9, 2024
Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.
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7 spring pop-bys that’ll perk up your client relationships
Inman
FEBRUARY 9, 2024
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts.
Show up, don’t show off: Laura O’Connor is redefining success in real estate
Housing Wire
AUGUST 30, 2024
She believes the onus is on agents to “show up” for clients and communities rather than merely “showing off” past successes. Why is this distinction important for agents today? While these are important and have a place in marketing an agent or a brand, I think of these as “showing off.” Can you expand on that principle?
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Compass records $100M net loss in Q3
Housing Wire
NOVEMBER 10, 2021
billion thanks to Compass agents closing 62,349 transactions during the third quarter, up 36% from the year prior. In addition, Compass increased its number of principal agents by 987 from the second quarter to 11,616. “Our and bringing in house title capabilities to 47% of the 67 markets the brokerage currently serves.
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Strategies for securing listings in today’s housing market
Housing Wire
JULY 20, 2023
By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients.
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The art of gift-giving in real estate: A personal touch
Housing Wire
JANUARY 10, 2024
Add the clients’ names and the date of their closing. During the transaction process, be on the lookout for little hints from your clients about things they like or things they enjoy, then think about how you can take them to the next level. However, you don’t have to break the bank to gift well.
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Mutual of Omaha’s reverse division launches broker protection program
Housing Wire
OCTOBER 24, 2024
Mutual of Omaha approved brokers and principal agents will have access to five core protections, including a promise that the lender “will not solicit borrowers established within the broker network.” We see this program as a way to show our broker and principal agent partners that we are aligned with their success.”
The 11 best real estate CRMs for 2024
Housing Wire
JANUARY 12, 2024
What’s the secret to nurturing leads and turning them into loyal clients? It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication.
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Top Producer Review: Features, pricing & alternatives
Housing Wire
APRIL 24, 2024
While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Automated lead nurturing helps you consistently follow up with every client. Wondering how?
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Glennda Baker: ‘Never been a more important time’ for relationships
Inman
JULY 30, 2024
As agents face attacks on their value from all sides, the most important thing they can do today is to focus on boosting client relationships, the Glennda Baker & Associates leader said to Inman Connect Las Vegas attendees.
8 best places to buy real estate leads in 2023
Housing Wire
NOVEMBER 2, 2023
Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.
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The best free real estate CRMs for 2024 (+4 low-cost alternatives)
Housing Wire
DECEMBER 7, 2023
As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.
Real Estate 468
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16 real estate prospecting ideas, tips & tools for 2023
Housing Wire
NOVEMBER 5, 2023
Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.
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How does the “buy before you sell” model differ from iBuyers and Power buyers?
Housing Wire
FEBRUARY 14, 2024
The second stage was pioneered by real estate agents that saw how hard the consumer experience was first-hand, so they created the PowerBuyer model to address those issues with less cost relative to iBuyers. It also arms the borrower’s real estate agent with a more powerful offer to win their client’s next property.
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How to compete and win with your listing presentation (+ scripts)
Housing Wire
JULY 10, 2024
In this article, I’ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. What is their family size?
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NotaryCam’s eClose 360 platform allows borrowers to close anytime, with hybrid and mobile options
Housing Wire
JULY 31, 2022
In fact, NotaryCam’s technology remains the only RON platform that scales in every jurisdiction, providing mortgage lenders and their settlement agents a competitive advantage when it comes to helping their clients close. The pandemic has brought extra hurdles for everyone.
20 phone etiquette rules every real estate agent should follow
Inman
JULY 20, 2024
Christy Murdock shares essential phone etiquette tips to enhance client relationships and close more deals. Learn the do’s and don’ts, preparation strategies and follow-up techniques in her comprehensive guide.
The influencer’s edge: Thriving in real estate during times of change
Housing Wire
NOVEMBER 28, 2023
The savvy real estate agents and loan officers see this not a crisis but a golden opportunity. This is a call to arms for real estate agents and loan officers ready to seize the day. Your clients need a guide, and you are poised to be that guiding light. You need to own the narrative with your clients.
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29 Cutting-Edge Real Estate Marketing Ideas for 2024
Housing Wire
NOVEMBER 16, 2023
Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.
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24 of the best listing lead ideas for 2024
Inman
FEBRUARY 5, 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
Your essential marketing toolkit for a post-NAR settlement landscape
Inman
MAY 13, 2024
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.
Meet the HousingWire Annual Welcome Committee: Haley Parker
Housing Wire
SEPTEMBER 22, 2022
Real Estate is the hottest topic out here and, in my opinion, Scottsdale is home to some of the best lenders and agents in the country! Industry professionals need to sell themselves in this market to build trust with existing agents. People need to be getting out in front of agents, existing and new, as much as possible.
30 must-have real estate text message scripts to convert leads and close deals
Housing Wire
NOVEMBER 21, 2024
That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Market Leader has you covered. Give Market Leader a try!
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7 out-of-the-box client appreciation ideas
Inman
MARCH 15, 2023
Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist.
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Top-producing agent Duane Richins brings RealD2D to Real
Inman
SEPTEMBER 24, 2024
These services focus on building client relationships, developing sales strategies and guiding decision-making. Drawing on his expertise in door-to-door sales, Richins founded RealD2D, a team offering coaching and training programs.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
Housing Wire
DECEMBER 6, 2024
Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.
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How the homeowner management approach builds a moat around real estate businesses
Housing Wire
JUNE 19, 2023
Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Offer bundled services options.
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6 keys to unlocking success in real estate
Housing Wire
DECEMBER 4, 2023
1️ Build your life by design, not by circumstance Rather than simply reacting to circumstances, successful real estate agents should have a clear vision and a well-thought-out plan. Focus on meaningful and relevant topics when communicating with clients, colleagues and partners.
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10 ways to help real estate clients overcome commitment issues
Inman
JULY 26, 2023
Whether they're not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships.
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