Housing Wire

SEPTEMBER 11, 2020

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

Open Houses 545

Open Houses Realtors Real Estate Agent Real Estate 545

Housing Wire

NOVEMBER 26, 2024

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

Open Houses 448

Open Houses Real Estate Tools Agents 448

Housing Wire

SEPTEMBER 17, 2024

The role of the buyer’s agent has been turned on its head and Lone Wolf Technologies wants to help. The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training.

Design 430

Design Tools Agents Buyers 430

Housing Wire

MARCH 15, 2024

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

APRIL 30, 2024

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

Buyers 488

Buyers Open Houses Sellers Agents 488

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house!

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Open Houses Agents Real Estate Property Taxes 296

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. I have tried being a solo agent, team, and everything in between, but lets face it the market is tough right now. So, Ive made a change.

Realtors 335

Realtors Marketing Real Estate Agents 335

Housing Wire

FEBRUARY 12, 2025

It adds a personal touch and makes me stand out from all the other agents out there. Ill share my strategies and templates so youll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area. Buyer after closing Dear (Buyer Name), It was a pleasure working with you!

Real Estate 359

Real Estate Clients Real Estate Agent Open Houses 359

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. That’s wonderful and something to be admired, yet I’ve had many agents who are earlier in their careers ask me HOW these agents built this referral machine. Asking for referrals can be intimidating for some agents and it can feel sales-y.

Real Estate 433

Real Estate Real Estate Agent Agents Clients 433

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. Hanna said this led the company to revamp some of its agent education. It created a buyer representation certificate for agents.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. When you buy through our links, we may earn a commission.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

FEBRUARY 4, 2025

Compass One gives clients easy access to relevant documents, calendars, listings and communication with their agent. Within the platform’s dashboard, clients can view documents like offers, appraisals, listing contracts, open houses and more. Sellers have access to all offers.

Clients 413

Clients Brokerage Advertising Sellers 413

Housing Wire

AUGUST 2, 2024

Fintech software and hardware provider Mortgage Automation Technologies is launching The BIG Agent , a transaction management platform for real estate brokers and agents. The BIG Agent was developed to address complex issues arising from recent industry changes.

Technology 448

Technology Agents Mortgage Open Houses 448

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Here are 14 real estate trends Gen Z buyers won’t pass up. Gen Z values diversity and inclusivity.

Real Estate 514

Real Estate Buyers Renovations Open Houses 514

Housing Wire

FEBRUARY 13, 2024

A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

AUGUST 14, 2024

If homes are priced appropriately and marketed well, buyers will make offers. The buyer] got a deal,” Weinstein said of the $600,000 purchase price. This has taken power away from sellers, who now face a shortage of potential buyers. The buyers who are in the market are shopping for the usual reasons.

Buyers 468

Buyers Housing Market Marketing Sellers 468

Housing Wire

NOVEMBER 21, 2024

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home. As an added bonus, Market Leader also offers seller lead solutions.

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. For the most part, that hasnt happened. However, some sellers had complaints. That can take many forms.

Clients 356

Clients Real Estate Agent Real Estate Agents 356

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release. Additionally, 75% of U.S.

Real Estate Agent 385

Real Estate Agent Real Estate Agents Open Houses 385

Housing Wire

JANUARY 20, 2022

Right after the Great Recession, between 2009 and 2011, buyers viewed a median of 12 homes before purchasing, as inventory was plentiful. From 2004 to 2006, during the housing boom years, even though homes were moving at a rapid pace, buyers typically looked at nine homes.

Buyers 448

Buyers Inventory Open Houses Technology 448

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Could you help me by simply keeping your ears open and letting me know if anyone mentions moving? Stay top of mind.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. I think that’s the thing most missed with agents.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. You can absolutely send this type of mailer to homeowners around a recently sold property that someone else sold — but make sure you adjust the language and ensure it’s clear you were not the listing agent. There are still plenty of buyers interested in this area.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Buyers are increasingly conducting their own online review of prospective agents before choosing one.

Agents 370

Agents Real Estate Agent Real Estate Clients 370

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. And I wasn’t alone.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

SEPTEMBER 10, 2024

To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon. stars on every major review platform.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

MARCH 24, 2025

As a listing agent, showcasing your sellers properties in the absolute best light possible is a vital component of the service you provide them. It translates to getting more buyers through the door, more offers and more money in the sellers (and your) pockets. This can make a big difference for newer agents just starting out.

Real Estate 221

Real Estate Real Estate Agent Agents Sellers 221

Inman

NOVEMBER 12, 2024

Sitting an open house for a listing agent is a "golden opportunity" to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes.

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Open Houses Agents Realtors Buyers 158

Cleveland Appraisal Blog

MARCH 19, 2022

If you’re planning on selling your home, you’re probably going to have open houses so that you can let buyers see for themselves the wonderful features of your home. How can you get the most impact from an open house? Now she wants to have an open house. Photo via Pexels. But don’t stress.

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Open Houses Real Estate Agent Real Estate Appraisal 221