Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. It’s simple enough for most agents to learn quickly, but has enough features to keep team leaders and managing brokers happy. When you buy through our links, we may earn a commission.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

AUGUST 13, 2024

DelPrete managed a team of undercover “secret home shoppers” to test the responsiveness of brokerages to online inquiries on home listings. His team conducted 100 such tests and found significant lapses in how brokerages handled contact with potential buyers. He can now add “sting operative” to his resume.

Agents 324

Agents Brokerage Open Houses Technology 324

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. And I wasn’t alone.

Real Estate Agent 382

Real Estate Agent Real Estate Clients Agents 382

Housing Wire

NOVEMBER 1, 2023

The real estate industry as agents and brokers know it has been turned upside down. It remains to be seen exactly what the guilty verdict in the Sitzer/Burnett commission lawsuit means for agents and brokers, as the industry waits for Judge Stephen Bough’s injunction. billion in damages. (It It would swell to $5.36

Open Houses 486

Open Houses Brokerage Agents Realtors 486

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

APRIL 1, 2021

Shawneequa Badger, leads an agent team at Corcoran Living in Oakland. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Just 6% of all of the National Association of Realtors’ 1.4

Real Estate Agent 403

Real Estate Agent Real Estate Agents Open Houses 403

Housing Wire

APRIL 30, 2024

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. Under these circumstances, the agent or MLS participant would not need a written agreement with the buyer.

Buyers 480

Buyers Open Houses Sellers Agents 480

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. I think that’s the thing most missed with agents.

Real Estate Agent 487

Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

APRIL 22, 2024

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. Better yet, get permission from the listing agent to do a mailer around their sold listing, if possible. I live over on (your street) and know this neighborhood inside and out.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.

Real Estate 451

Real Estate Open Houses Agents Sellers 451

Housing Wire

AUGUST 9, 2023

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Scaling lead generation with AI In the fast-paced and competitive market we’re experiencing today, effective lead generation can be the make or break of a brokerage.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

JANUARY 21, 2022

When the restaurant Tom Hunt worked at as a server temporarily shut down during the spring of 2020 due to the COVID-19 pandemic, he decided it was the right time to pursue his longtime desire of becoming a real estate agent. Hunt is just one among thousands of agents who has ventured into the field of real estate during the COVID-19 pandemic.

Agents 382

Agents Real Estate Agent Real Estate Clients 382

Housing Wire

MAY 3, 2024

As a result, PrimeMLS’s 12,000 member agents will have access to RealReports’s wealth of property data. The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In

Real Estate Agent 403

Real Estate Agent Real Estate Open Houses Clients 403

Housing Wire

MAY 16, 2024

Property documents offer real estate agents and their clients crucial insights; however, they are often long, full of legalese, and poorly formatted, making them extremely tedious to review and understand,” James Rogers, co-founder and CEO of RealReports, said in a statement.

Real Estate Agent 364

Real Estate Agent Real Estate Brokerage Sellers 364

Housing Wire

OCTOBER 28, 2024

In her objection, Monestier claims there is “ample evidence” of agents asking buyers to sign modified buyer representation agreements, which allow the buyer’s broker to increase their agreed-upon compensation to whatever the seller is offering. Additionally, Monestier’s objection also claims that agents are still engaging in steering.

Business 442

Business Sellers Realtors Buyers 442

Housing Wire

JANUARY 12, 2024

Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages. Whether you’re a newly licensed agent or leading a large-scale operation, these CRMs can help turn everyday challenges into opportunities for growth and success.

Real Estate 440

Real Estate Real Estate Agent Tools Agents 440

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. Instead, the property is marketed privately through the listing agent’s network, direct contacts or exclusive platforms. What is a pocket listing in real estate?

Sellers 333

Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

APRIL 16, 2024

In a down market disrupted by the commission lawsuits, agents and LOs are considering working in a dual capacity. As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground.

Real Estate Agent 432

Real Estate Agent Loan Officers Real Estate Agents 432

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate.

Real Estate 376

Real Estate Business Agents Sellers 376

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. Teamwork Joining a brokerage or team can be a game-changer for securing listings.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

FEBRUARY 8, 2024

Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area. The main idea is to put you, your team or brokerage in front of community members regularly, thereby establishing your brand and positioning yourself as a local expert and trusted resource.

Real Estate 344

Real Estate Tools Agents Real Estate Agent 344

Housing Wire

FEBRUARY 9, 2024

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. Zurple Zurple is a marketing tool for real estate agents that helps them grow their database with high-quality leads. Unlike social media platforms, you aren’t at the mercy of an algorithm.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Looking for more listing leads?

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. Hanna said this led the company to revamp some of its agent education. It created a buyer representation certificate for agents.

Real Estate 290

Real Estate Brokerage Agents Buyers 290

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Share community news, events, yard sales and, of course, any Open Houses hosted by you, your team or brokerage.

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

OCTOBER 21, 2020

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. HousingWire caught up with real estate agents across the U.S. It’s crazy,” Lamacchia said.

Housing Market 545

Housing Market Marketing Real Estate Agent Real Estate 545

Housing Wire

OCTOBER 3, 2024

These Halloween real estate marketing ideas can be used by individual real estate agents, teams and even brokerages. Host a trunk-or-treat event We love this idea as a fun real estate office marketing event to pitch to your entire brokerage! Think tape measures, jar openers, or sunglasses. Host a fun face-painting party.

Real Estate 444

Real Estate Marketing Decorating Real Estate Agent 444

Housing Wire

OCTOBER 25, 2024

Not when you have to compete with Zillow, Realtor.com and other agents who — maybe like you — are wondering where their next mortgage payment is coming from. To capture leads with your IDX website in today’s biblically competitive, post-lawsuit market, you need to think like a luxury agent. Everyone has listings. UX design quality: 4.6

Design 338

Design Agents Real Estate Brokerage 338

Housing Wire

OCTOBER 22, 2023

Texas residents interested in becoming a real estate agent must first complete 180 hours of approved coursework to be eligible to sit the state licensure exam. We estimate that it’ll take three to six months to get up and running as a licensed real estate agent in the Lone Star State. That’s a longer program than in most states.

Real Estate 382

Real Estate Real Estate Agent Agents Brokerage 382

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Increasingly, real estate agents understand the significance of optimizing their online presence to attract leads.

Real Estate 409

Real Estate Real Estate Agent Agents Tools 409

Inman

AUGUST 20, 2024

The National Association of Realtors' proposed settlement agreement requires brokers and agents to sign contracts with buyers they're "working with." But what exactly does that mean?

Contracts 185

Contracts Open Houses Buyers Realtors 185

Housing Wire

JULY 8, 2024

According to the company, the platform brings Lone Wolf’s website building capabilities, as well as CRMs , comparative market analyses, open house planning, transaction management, back office work and accounting all into one place. Agents only need one login to access all of the platform’s capabilities.

Real Estate 273

Real Estate Technology Open Houses Modernization 273

Inman

SEPTEMBER 20, 2023

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice.

Open Houses 139

Open Houses Sellers Brokerage Agents 139

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 381

Real Estate Real Estate Agent Tools Agents 381

Inman

NOVEMBER 4, 2024

Weekends are packed with potential buyers and sellers, from open houses to whole-family showings. Agents are expected to work weekends, and childcare on the weekends can be expensive.

Open Houses 158

Open Houses Brokerage Sellers Agents 158

Housing Wire

FEBRUARY 28, 2024

While you were pulling your hair out trying to come up with the perfect post idea, other agents in your farm area just…did it. That’s a lot of pressure for one phone call and where most new real estate agents fail. They still think that every marketing piece they produce needs to be polished and professional. Guess what?

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

MAY 10, 2023

You may have heard the good news: In recent weeks, several mortgage and real estate brokerage execs have exclaimed that we may have already reached the bottom of the market. You may have seen a picture making the rounds on Housing Twitter and LinkedIn recently. The house ended up having five offers and sold for $50,000 over ask.

Marketing 348

Marketing Loan Officers Inventory Real Estate Agent 348