Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

DECEMBER 5, 2024

A post shared by Funny Real Estate Memes (@therealestatememes) Actionable Insights Humor is a powerful tool for connecting with your audience Share relatable content to engage with other professionals in the industry 11. Their instagram is filled with marketing insights while showing you how their tools can impact your business.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

JULY 9, 2024

CoStar Group is withdrawing two of its Homes.com advertising campaigns after two Fast-Track SWIFT rulings from the Better Business Bureau’s (BBB) National Programs National Advertising Division. Fast-Track SWIFT is an expedited process for single-issue advertising cases brought to the National Advertising Division (NAD).

Advertising 415

Advertising Real Estate Tools Agents 415

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s).

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. After that, the base package price of $309 per month for a single user gets you the CRM and IDX website and automated email, SMS, and social media lead nurturing tools.

Advertising 457

Advertising Tools Real Estate Sellers 457

Housing Wire

JULY 19, 2024

On Thursday, the Anywhere Real Estate brand announced that it had equipped its exclusive marketing platform tool Listing Concierge with generative AI capabilities. Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising.

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

FEBRUARY 24, 2025

Why use LinkedIn for real estate Lets move past the misconception that LinkedIn is only for job-seekers and embrace it as an underutilized tool for real estate professionals. Use this tool when you have something specific and valuable to say or when you want to start a two-way conversation. New agents, thats an invaluable tool for you!

Real Estate Agent 267

Real Estate Agent Real Estate Agents Tools 267

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

JUNE 5, 2023

Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients. According to industry data, more than 95% of home buyers utilize online tools during their home search. Agents only need to select their target city and budget, leaving the rest to Top Producer Social Connect.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

NOVEMBER 24, 2020

Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. The number of property listings across CoStar’s brands will also double, from about 1.35 million to over 2.6

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

SEPTEMBER 11, 2023

By outsourcing the management of rental pricing to RENTmaximiser, Yardi’s rent-setting tool, property management companies failed in complying with the antitrust laws, according to the lawsuit. Yardi marketed its tools to rental companies as a method to “beat the market” and maximize profits.

Landlords 413

Landlords Property Management Advertising Law 413

Housing Wire

MAY 22, 2024

Additionally, by earning the CLHMS designation, agents will have access to a dedicated portal, as well as continuing education through masterminds, global listing syndication in multiple languages, access to business and analytical tools, and listing syndication across top luxury platforms and publications throughout North America.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

DECEMBER 17, 2024

Loan officers cost money, but so does advertising. The key is that when used as a tool by experts, AI can result in a fantastic client experience for both the short and long term. Airlines have reduced costs by having consumers do the work.A tale as old as time. The other issue is that, ultimately, it will not be a lower cost.

Loan Officers 396

Loan Officers Clients Technology Mortgage 396

Housing Wire

AUGUST 24, 2024

Be sure to comply with your local advertising laws and guidelines. I love using a design tool like Canva to create custom Facebook cover photos and choose specific dimensions. Canva is the best tool for adding text to images. Agents can spend as little as $5 daily advertising and see results. Don’t skip this step!

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

SEPTEMBER 30, 2024

“The RFS website falsely presents RFS as a real financial services company offering its own reverse mortgage products separate from Mutual of Omaha and providing unbiased educational tools and advice about reverse mortgages,” the complaint states. “In In reality, RFS offers no products at all.

Mortgage 459

Mortgage Marketing Advertising Tools 459

Housing Wire

NOVEMBER 29, 2023

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

DECEMBER 30, 2020

Daniel Francis, deputy director of the FTC’s Bureau of Competition, defended the antitrust lawsuit, stating that CoStar and RentPath’s rivalry kept advertising rates on their platform low for customers. apartment buildings with 100 to 199 units, advertise on internet listing services operated by either CoStar, or RentPath, or both.

Advertising 366

Advertising Real Estate Tools Property Management 366

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 284

Advertising Tools Marketing 284

Appraisal Buzz

MARCH 28, 2025

Stout knows both marketing and advertising. By aligning clients marketing initiatives with the platforms powerful automation tools, Stout aims to enhance engagement, increase conversions, and drive long-term client success. In 2024, the company introduced two technology tools designed to enhance client performance.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

JULY 1, 2024

“Defendant programmed such third-party tracking technology into its website for advertising purposes and to increase its profits,” the complaints add. We use evolving tools and technology, such as pixels, in the operation of our websites.

Advertising 434

Advertising Technology Law Modernization 434

Housing Wire

FEBRUARY 27, 2024

SmartZip at-a-glance SmartZip key specs SmartZip pricing SmartZip pros & cons SmartZip features Smart Data Market Pulse Smart Targeting Reach 150 Other SmartZip tools SmartZip Alternatives How SmartZip compares Who is SmartZip best for? Summary How does SmartZip work? FAQs Is SmartZip right for you? How does SmartZip work?

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

JANUARY 23, 2025

They are a versatile tool for strengthening relationships and building goodwill during festive times. To enhance your design capabilities, you can utilize design tools like Canva, which offers user-friendly templates for creating visually appealing postcards. We’ve rounded up the best tools to help you create and send postcards.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

NOVEMBER 1, 2022

The acquisition aims to provide WorkWave field service customers with local service jobs, allowing them to grow their business while streamlining sales, marketing and advertising expenses. TaskEasy offers API and digital tools for property management to residential and commercial property portfolio owners.

Logistics 434

Logistics Transportation Advertising Property Management 434

Housing Wire

JUNE 18, 2024

“Our mission is to equip homeowners with the tools to manage and maximize the value of their property listings fully. According to NAR’s own data, agents convert only about 1 out of every 100 leads obtained from major advertising companies. At Redy, we enable agents to secure listings rather than chase leads.”

Sellers 459

Sellers Agents Real Estate Agent Real Estate 459

Housing Wire

NOVEMBER 16, 2023

People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents. Share helpful infographics Visual content is king.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

SEPTEMBER 24, 2024

According to the FTC, Invitation Homes advertised monthly rent prices without including mandatory “junk fees.” The FTC will continue to use all our tools to protect renters from unlawful business practices,” FTCC Chair Lina M. Invitation Homes , the largest owner of U.S. Khan said in a statement.

Advertising 476

Advertising Landlords Tenants Inspection 476

Housing Wire

NOVEMBER 5, 2023

8 circle prospecting ideas — a deep dive 8 effective circle prospecting scripts 9 pro tips for expert-level circle prospecting 3 circle prospecting tools What is circle prospecting? There are numerous tech tools available to agents to help with prospecting. In this article What is circle prospecting?

Real Estate 221

Real Estate Tools Real Estate Agent Agents 221

Housing Wire

AUGUST 25, 2024

Most broker-owners we know are feeling the pressure to find tools that can move the needle for their businesses — quickly. To help you find the right tools for your business, we reviewed dozens of innovative real estate brokerage software platforms. The looming chaos from the commission lawsuits sure isn’t helping.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

APRIL 24, 2024

In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. Top Producer offers an innovative customer relationship manager (CRM) tool that lets you store all your contacts and client communications, with text and email capabilities from within the platform.

Real Estate 458

Real Estate Clients Tools Contracts 458

Housing Wire

SEPTEMBER 14, 2023

Listings + advertising With our new partnership with CoreLogic , we’ve brought together the legendary listing management solution Matrix, trusted by over a million agents for over 4 million home transactions per year with the intelligent digital advertising power of Boost, which garners over a million impressions for real estate ads every day.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

DECEMBER 6, 2023

Notable features Salesforce-based CRM integration Lead capture tools with email collection Lead scoring tool for prioritizing clients Market Leader Starting at $139 per month Visit Website Who it’s for Market Leader is ideal for agents and brokerages aiming to enhance their lead generation and client management through a streamlined platform.

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448

Housing Wire

FEBRUARY 7, 2024

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients. I do a radio show and I advertise on an oldies station, and [that’s even after] scaling back a little bit.”

Mortgage 435

Mortgage Advertising Clients Design 435

Housing Wire

OCTOBER 17, 2023

There’s also the seamless integration of a customer relationship management (CRM) tool, which helps you nurture your email list with features like auto-response, email drip and blast campaigns. Finally, PropertyBase’s CRM provides a lead scoring tool, helping agents better prioritize their incoming clients. per month plus $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. At higher price points, Placester’s value proposition becomes less clear.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

APRIL 16, 2024

Hume said that reverse mortgages can be expensive compared to other home equity-tapping tools. “A Woods also cited a 2023 CFPB report that said a majority of reverse mortgage direct-mail advertising is sent to “more financially vulnerable consumers, those of low or moderate income.”

Mortgage 459

Mortgage Advertising Tools Marketing 459