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Statara Solutions adds digital audio ads to media platform for real estate pros

Housing Wire

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9 ” .

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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

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Thinking of joining a real estate team? Here’s everything you should know

Housing Wire

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. This can be attributed to teams providing additional resources that brokerages dont like a consistent flow of leads, technology and administrative support. There is no hard and fast rule on what type of splits a team must offer an agent.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events.

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Coldwell Banker adds generative AI to Listing Concierge

Housing Wire

On Thursday, the Anywhere Real Estate brand announced that it had equipped its exclusive marketing platform tool Listing Concierge with generative AI capabilities. As a company, we believe in equipping our agents with technology that can simplify processes, build efficiencies and achieve exceptional results.

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Will AI replace the loan officer?

Housing Wire

Now, remember that this is a top coach, and he is using this technology across his platforms to increase conversions. and no, I did not mean point of sale) Anyone who uses this technology in the mortgage space I can take business from instantly. Loan officers cost money, but so does advertising. The experience was terrible.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.