Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s).

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

JULY 1, 2024

“Defendant programmed such third-party tracking technology into its website for advertising purposes and to increase its profits,” the complaints add. According to Mata and his attorneys, both firms “knowingly deployed third-party tracking pixels and other third-party tracking technologies” on their websites.

Advertising 434

Advertising Technology Law Modernization 434

Housing Wire

JUNE 5, 2023

Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients. According to industry data, more than 95% of home buyers utilize online tools during their home search. Agents only need to select their target city and budget, leaving the rest to Top Producer Social Connect.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

NOVEMBER 24, 2020

Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. The number of property listings across CoStar’s brands will also double, from about 1.35 million to over 2.6

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. After that, the base package price of $309 per month for a single user gets you the CRM and IDX website and automated email, SMS, and social media lead nurturing tools.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

NOVEMBER 1, 2022

The acquisition aims to provide WorkWave field service customers with local service jobs, allowing them to grow their business while streamlining sales, marketing and advertising expenses. TaskEasy offers API and digital tools for property management to residential and commercial property portfolio owners.

Logistics 434

Logistics Transportation Advertising Property Management 434

Appraisal Buzz

MARCH 28, 2025

Stout knows both marketing and advertising. By aligning clients marketing initiatives with the platforms powerful automation tools, Stout aims to enhance engagement, increase conversions, and drive long-term client success. In 2024, the company introduced two technology tools designed to enhance client performance.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

SEPTEMBER 14, 2023

You see something similar in real estate technology. Everyone has their own idea of what technology for real estate should look like, and at first, that was good. After all, everyone has a vested interest in the success of a real estate deal, and a shared interest also contributes to the individual interests of each participant.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

DECEMBER 10, 2020

As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. The listing website relies heavily on national advertising and reaches over 100 million renters across TV, video on demand, and social media.

Housing Market 459

Housing Market Marketing Agents Tools 459

Housing Wire

SEPTEMBER 24, 2024

According to the FTC, Invitation Homes advertised monthly rent prices without including mandatory “junk fees.” The FTC will continue to use all our tools to protect renters from unlawful business practices,” FTCC Chair Lina M. Invitation Homes , the largest owner of U.S. Khan said in a statement.

Advertising 476

Advertising Landlords Tenants Inspection 476

Housing Wire

AUGUST 25, 2024

With technology changing faster than new agents answer phone calls, choosing the right real estate brokerage software can sometimes feel like a full-time job. Most broker-owners we know are feeling the pressure to find tools that can move the needle for their businesses — quickly. That difference is everything.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

APRIL 25, 2023

In a joint statement , the Civil Rights Division of the DOJ, CFPB, FTC, and EEOC outlined a commitment to enforcement of existing laws and regulations despite a lack of regulatory oversight currently in place regarding emerging AI technologies. Private and public entities use these [emerging A.I.]

Law 367

Law Tenants Technology Advertising 367

Housing Wire

FEBRUARY 27, 2024

SmartZip at-a-glance SmartZip key specs SmartZip pricing SmartZip pros & cons SmartZip features Smart Data Market Pulse Smart Targeting Reach 150 Other SmartZip tools SmartZip Alternatives How SmartZip compares Who is SmartZip best for? Summary How does SmartZip work? FAQs Is SmartZip right for you? How does SmartZip work?

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

APRIL 20, 2022

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Top brass at Keller Williams has long recognized the need to roll out new technology to its army of agents, with mixed success. “I told my husband that I’d do it for a year or two and see how it goes. That was in 1980.”.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

NOVEMBER 29, 2023

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

NOVEMBER 16, 2023

People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents. Share helpful infographics Visual content is king.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

SEPTEMBER 11, 2023

By outsourcing the management of rental pricing to RENTmaximiser, Yardi’s rent-setting tool, property management companies failed in complying with the antitrust laws, according to the lawsuit. Yardi marketed its tools to rental companies as a method to “beat the market” and maximize profits.

Landlords 413

Landlords Property Management Advertising Law 413

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

SEPTEMBER 6, 2024

Viewing university enrollment trends, advertised rent and inventory at comparable properties, and historical leasing data on your properties will allow you to make the most informed decisions. Without the right data and tools at their disposal when pre-leasing starts, there’s a lot of room for error, inefficiency, and lost ROI.

Property Management 467

Property Management Housing Market Transportation Advertising 467

Housing Wire

AUGUST 7, 2020

In a HousingWire webinar , Lyman and Kelly Gill, VP of marketing and advertising for Motto Franchising, emphasized that lending operations need to shift their focus for the rest of 2020 from growth to profitability. There may be a way to leverage technology to perform those manual tasks for them, freeing up more time in their workflow. “If

Technology 397

Technology Loan Officers Tools Business 397

Housing Wire

JANUARY 23, 2025

They are a versatile tool for strengthening relationships and building goodwill during festive times. To enhance your design capabilities, you can utilize design tools like Canva, which offers user-friendly templates for creating visually appealing postcards. We’ve rounded up the best tools to help you create and send postcards.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

MAY 3, 2024

Technological advancements are making it easier for the short-term rental industry Technology has revolutionized the short-term rental industry, making life easier for hosts and enhancing the overall guest experience. AI-driven pricing tools empower hosts to optimize rates based on factors such as demand, local events, and holidays.

Investors 448

Investors Luxury Properties Technology Advertising 448

Housing Wire

NOVEMBER 5, 2023

8 circle prospecting ideas — a deep dive 8 effective circle prospecting scripts 9 pro tips for expert-level circle prospecting 3 circle prospecting tools What is circle prospecting? There are numerous tech tools available to agents to help with prospecting. In this article What is circle prospecting?

Real Estate 221

Real Estate Tools Real Estate Agent Agents 221

Housing Wire

DECEMBER 6, 2023

Notable features Salesforce-based CRM integration Lead capture tools with email collection Lead scoring tool for prioritizing clients Market Leader Starting at $139 per month Visit Website Who it’s for Market Leader is ideal for agents and brokerages aiming to enhance their lead generation and client management through a streamlined platform.

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448

Housing Wire

AUGUST 15, 2024

Sarah Wheeler: What differentiates Lofty’s technology? I think the most important thing is to really to understand the boundary of the technology. Because technology is evolving so fast, we have to evolve with the technology. HL: Understanding the boundary of this technology. SW: What keeps you up at night?

Technology 443

Technology Agents Client Relationships Business 443

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. At higher price points, Placester’s value proposition becomes less clear.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

NOVEMBER 29, 2023

While brokers frequently prioritize sophisticated recruitment tactics and having the best technology stack, it’s vital to revisit the fundamental elements of human interaction and organizational retention underpinning a successful brokerage. CRM use is another area that can help monitor agent engagement, but it requires your agents to use it.

Agents 468

Agents Brokerage Training Real Estate 468

Housing Wire

APRIL 24, 2024

In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. Top Producer offers an innovative customer relationship manager (CRM) tool that lets you store all your contacts and client communications, with text and email capabilities from within the platform.

Real Estate 458

Real Estate Clients Tools Contracts 458

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. When you buy through our links, we may earn a commission.

Marketing 459

Marketing Real Estate Real Estate Agent Tools 459

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

APRIL 10, 2023

HW: What types of technology can lenders use to improve the borrower experience? In this market , when transactions are few and far between, lenders need another set of tools that extend that value proposition well-beyond the closing table. This is where Milestones fits in. Knowing that loyalty in the mortgage industry (i.e.

Home Value 448

Home Value Technology Clients Advertising 448

Housing Wire

OCTOBER 27, 2022

Independent mortgage brokers are beginning to have the products and tech tools needed to compete with banks and large retail lenders, and customers are reaping the benefits of this growing channel. HousingWire recently spoke with Desmond P. They are now seeing that they are the ones paying for those ads.

Clients 418

Clients Retail Advertising Tools 418

Housing Wire

JULY 3, 2024

Perhaps it is the conversational aspects of ChatGPT and other GenAI-based tools that captured our emotional attention – or, the rapid increase of AI-powered companion apps that are now available, which demand that we project our emotions upon them for the best experience. Then ChatGPT came on the scene.

Training 435

Training Tools Lending Valuation 435

Housing Wire

MARCH 25, 2021

BoomTown , a marketing automation platform for real estate professionals, announced Thursday the acquisition of Brokermint , which uses technology to consolidate and automate back office and transaction management functions through scalable software solutions. Presented by: Proctor Loan Protector. BoomTown was named a 2020 HWTech100 winner.

Advertising 255

Advertising Brokerage Clients Technology 255

Housing Wire

OCTOBER 24, 2022

Smart home technology can help keep renters happier and increase efficiencies and return on investment for managers and operators, but it’s crucial to take the right approach in deployment. Vouchers are a critical tool that help our vulnerable residents,” Racine said. Presented by: Rently. NO RAPID REHOUSING!!!!”.

Real Estate 418

Real Estate Landlords Law Advertising 418