Housing Wire

FEBRUARY 4, 2025

The race is on for brokerages to capture clients in an incredibly difficult housing market, and Compass believes a new technology offering will give it an advantage. Proponents claim that position is disingenuous and that exclusive listings dramatically limit advertising exposure for listings and thus it is detrimental to sellers.

Clients 406

Clients Brokerage Advertising Sellers 406

Housing Wire

JULY 17, 2023

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

Real Estate 359

Real Estate Technology Business Real Estate Agent 359

Housing Wire

DECEMBER 17, 2024

Now, remember that this is a top coach, and he is using this technology across his platforms to increase conversions. and no, I did not mean point of sale) Anyone who uses this technology in the mortgage space I can take business from instantly. Loan officers cost money, but so does advertising. The experience was terrible.

Loan Officers 395

Loan Officers Clients Technology Mortgage 395

Housing Wire

JULY 19, 2024

As a company, we believe in equipping our agents with technology that can simplify processes, build efficiencies and achieve exceptional results. Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising.

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Compared to 2023, more agents showed more interest in a brand’s expertise in luxury real estate as well as the brand’s strong global presence.

Brokerage 448

Brokerage Agents Advertising Real Estate Agent 448

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. This can be attributed to teams providing additional resources that brokerages dont like a consistent flow of leads, technology and administrative support. There is no hard and fast rule on what type of splits a team must offer an agent.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

JULY 1, 2024

“Defendant programmed such third-party tracking technology into its website for advertising purposes and to increase its profits,” the complaints add. According to Mata and his attorneys, both firms “knowingly deployed third-party tracking pixels and other third-party tracking technologies” on their websites.

Advertising 434

Advertising Technology Law Modernization 434

Housing Wire

OCTOBER 9, 2024

We’re excited to bring this technology to real estate professionals as part of Zillow’s broad suite of software and advertising solutions,” Zillow wrote in a blog post on its investor site. The technology can be used on any listing photo, not just ones on Zillow, and users have access to the product through VSAI’s website.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

JUNE 3, 2024

Wood Christie's International Real Estate Jana Setterberg Vice President, Marketing Consolidated Analytics Jane Hood Head of Marketing FoxyAI Jennie Craig Vice President, Marketing Solidifi Jennifer Leonard Chief Marketing Officer AIME Julie Wink-Davis Executive Vice President, Marketing and Strategic Sales Xactus Kara Taylor Chief Marketing Officer (..)

Marketing 482

Marketing Advertising Realty Real Estate 482

Housing Wire

FEBRUARY 20, 2025

According to Sanford, this has resulted in a landscape that is populated by disparate listing portals that are all lobbying for advertising and promotions. We are, from a technology stack, completely operational and can do this at scale, Pareja said on the earnings call.

Realty 307

Realty Agents Real Estate Advertising 307

Housing Wire

NOVEMBER 12, 2024

New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner. “As the campaigns and team mature, insights gained will inform our growth strategy and investments for a digital-first channel next year and beyond,” Sieffert said.

Modernization 370

Modernization Mortgage Design Advertising 370

The Appraiser Coach

APRIL 20, 2021

I recently met with another appraiser who admitted to me he was still using a clipboard and pen. There are very few people out there still using these; most appraisers. Read More.

Technology 367

Technology Appraisal Inspection Advertising 367

Housing Wire

JUNE 17, 2024

Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s). Lead Feed: Get daily leads through proven online advertising and many data providers from relevant real estate websites.

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

FEBRUARY 11, 2025

It expands the reach of the network, and we expect the marketplace overall to benefit as those advertisers can now get access to Zillow, to Redfin’s network and, of course, to Realtor.com , our existing partner. This agreement is really a great win-win, Zillow CEO Jeremy Wacksman said on the earnings call.

Advertising 324

Advertising Loan Officers Real Estate Agents 324

Housing Wire

SEPTEMBER 25, 2024

The 50-plus population is pictured as more active and independent, less fearful, and more likely to use technology, reflecting a growing recognition of older adults’ active lifestyles and valuable engagement in society,” the organization said in an announcement of the findings. “At

Advertising 433

Advertising Technology Marketing 433

Housing Wire

SEPTEMBER 7, 2022

3rd will feature Rick Webster , Lender Price , Amy Moses, Escrow Tab , Sara Holtz, ICE Mortgage Technology and Cory Jo Vasquez, Realty ONE Group. Webster recently told HousingWire in a Q&A interview that he thinks the future of marketing will hold advancements for data, audience building and paid advertising. .

Loan Officers 435

Loan Officers Advertising Technology Realty 435

Housing Wire

SEPTEMBER 14, 2023

You see something similar in real estate technology. Everyone has their own idea of what technology for real estate should look like, and at first, that was good. After all, everyone has a vested interest in the success of a real estate deal, and a shared interest also contributes to the individual interests of each participant.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

JUNE 5, 2023

To capitalize on this trend, Social Connect leverages social media advertising to reach a broader audience, targeting leads that the advertising algorithm identifies as more likely to make a home purchase. According to industry data, more than 95% of home buyers utilize online tools during their home search.

Advertising 370

Advertising Real Estate Agent Real Estate Clients 370

Housing Wire

JULY 18, 2023

As our financial system evolves, it is critical that we adapt our application of the Fair Housing Act and ECOA to deal with technological change and other developments,” Barr said in his speech. However, there is also the potential for these technologies to exacerbate existing issues related to lending equality, Barr explained.

Technology 370

Technology Lending Advertising Training 370

Housing Wire

AUGUST 30, 2023

million suit for breaching advertising placement agreements with digital and print publisher Meredith Operations Corporation. Better’s advertisements were featured on more than 20 of Meredith’s brands, including Martha Stewart , Better Home & Gardens , Real Simple and Southern Living , agreements attached in the filing showed.

Advertising 418

Advertising Finance Contracts Mortgage 418

Housing Wire

NOVEMBER 10, 2021

Our targeted audience centered around those companies/organizations that would be attending HousingWire Annual in September, as well as companies that are mortgage and real estate technology providers, mortgage bankers, and real estate brokers across our audience. What is your firm’s annual budget for marketing technologies?

Advertising 397

Advertising Technology Real Estate Marketing 397

Housing Wire

NOVEMBER 1, 2022

The acquisition aims to provide WorkWave field service customers with local service jobs, allowing them to grow their business while streamlining sales, marketing and advertising expenses. WorkWave, a cloud-based SaaS provider, announced Tuesday the acquisition of TaskEasy, a service provider for rental property owners.

Logistics 433

Logistics Transportation Advertising Property Management 433

Housing Wire

SEPTEMBER 5, 2024

Real estate professionals and mortgage brokers face the challenge of maximizing their advertising impact amidst rising digital advertising costs. These platforms offer unique opportunities for creating dynamic, engaging advertisements that resonate with younger users.

Marketing 467

Marketing Advertising Real Estate Tools 467

Housing Wire

APRIL 23, 2024

Their impact extends beyond traditional advertising and promotion; marketing professionals are catalysts for change, driving digital transformation, fostering customer-centric experiences, and leveraging data-driven insights to inform strategic decision-making. brands, including brokerage, mortgage, title, insurance and technology.

Marketing 444

Marketing Project Management Advertising Real Estate 444

Housing Wire

DECEMBER 14, 2020

The filing also revealed that the company is under investigation by the Federal Trade Commission over its advertising practices. Last week, Offerpad became a partner of New Home Star , a national real estate sales and consulting firm that works with homebuilders to provide new home sales, marketing and technology solutions.

Advertising 448

Advertising Finance Buyers Real Estate 448

Housing Wire

JULY 30, 2024

Bell approached real estate and mortgage firm Avenu Technologies with her challenge. In theory, this means that a real estate and mortgage technology company like Avenu Technologies, the parent company of the HomeKick platform, is free to create a commission sharing website without violating the terms of the settlement agreement.

Buyers 459

Buyers Realtors Agents Sellers 459

Housing Wire

OCTOBER 24, 2024

At 50 years old, there appears to be little evidence that the law’s intention of lowering settlement costs has ever occurred, and new marketing technologies and reforms since the passage of the Dodd-Frank Act have rendered it obsolete and costly with few consumer benefits,” he said.

Modernization 433

Modernization Advertising Business Technology 433

Housing Wire

SEPTEMBER 24, 2024

According to the FTC, Invitation Homes advertised monthly rent prices without including mandatory “junk fees.” ” The FTC claims that the company hid certain fees — such as those for smart-home technology, air filters and internet packages — that potentially added more than $1,700 per year to the cost of renting.

Advertising 476

Advertising Landlords Tenants Inspection 476

Housing Wire

SEPTEMBER 6, 2024

Viewing university enrollment trends, advertised rent and inventory at comparable properties, and historical leasing data on your properties will allow you to make the most informed decisions. Ensure the right technology is in place to manage a guarantor or co-signer. Data is a crucial part of assessing the market opportunity.

Property Management 467

Property Management Housing Market Transportation Advertising 467

Housing Wire

NOVEMBER 24, 2020

The tools and functionality developed by Homesnap for residential property agents, such as lead generation, client collaboration, and digital advertising, have direct applicability to commercial brokers.”. starting in January. starting in January. PROJETO was originally only made available to the firms own clients in September.

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

JULY 1, 2021

Candor Technology. Chief Marketing and Technology Officer. ICE Mortgage Technology. VP, Marketing & Advertising. Owner & Lead Consultant. Dunegrass Consulting. Brad Jones. Chief Marketing Officer. Brad Sivert. Head of Marketing and Proptech. Brandie Young. Chief Marketing Officer. Brian Fluhr. VP, Marketing.

Marketing 418

Marketing Advertising Real Estate Technology 418

Housing Wire

APRIL 25, 2023

In a joint statement , the Civil Rights Division of the DOJ, CFPB, FTC, and EEOC outlined a commitment to enforcement of existing laws and regulations despite a lack of regulatory oversight currently in place regarding emerging AI technologies. Private and public entities use these [emerging A.I.]

Law 365

Law Tenants Technology Advertising 365

Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Marketing Mortgage Retail 435

Housing Wire

AUGUST 15, 2024

Sarah Wheeler: What differentiates Lofty’s technology? I think the most important thing is to really to understand the boundary of the technology. Because technology is evolving so fast, we have to evolve with the technology. HL: Understanding the boundary of this technology. SW: What keeps you up at night?

Technology 441

Technology Agents Client Relationships Business 441

Housing Wire

MAY 3, 2024

Technological advancements are making it easier for the short-term rental industry Technology has revolutionized the short-term rental industry, making life easier for hosts and enhancing the overall guest experience. AI-driven pricing tools empower hosts to optimize rates based on factors such as demand, local events, and holidays.

Investors 448

Investors Luxury Properties Technology Advertising 448

Housing Wire

FEBRUARY 8, 2024

The company is aiming to bring more reverse mortgage technology solutions to potential partners already in the industry and those that have yet to enter it. And so for me, I feel like it’s an opportunity to kind of open the door via technology, to how and what is happening in the reverse space. reverse) as well.

Mortgage 435

Mortgage Technology Business Advertising 435

Inman

SEPTEMBER 14, 2023

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.

Advertising 197

Advertising Real Estate Design Investors 197