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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. ” Neither Rocket nor Realtor.com disclosed how much money the advertising program was worth, but both noted they had a lengthy business relationship.

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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

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Fifth Third Bank signs on with ICE’s mortgage technology ecosystem

Housing Wire

Fifth Third Bank, an Ohio-based regional bank, moved its origination and servicing operations to Intercontinental Exchange (ICE) Mortgage Technology ’s end-to-end mortgage technology ecosystem, the companies announced on Tuesday. That is a common goal we share.

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April Demo Day: Boost by Lone Wolf Real Estate Technologies

Housing Wire

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports. . #2

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Congratulations to the 2024 Marketing Leaders

Housing Wire

Wood Christie's International Real Estate Jana Setterberg Vice President, Marketing Consolidated Analytics Jane Hood Head of Marketing FoxyAI Jennie Craig Vice President, Marketing Solidifi Jennifer Leonard Chief Marketing Officer AIME Julie Wink-Davis Executive Vice President, Marketing and Strategic Sales Xactus Kara Taylor Chief Marketing Officer (..)

Marketing 462
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Agents might be more tempted to switch brokerages in 2024

Housing Wire

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Compared to 2023, more agents showed more interest in a brand’s expertise in luxury real estate as well as the brand’s strong global presence.

Brokerage 388
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Coldwell Banker adds generative AI to Listing Concierge

Housing Wire

As a company, we believe in equipping our agents with technology that can simplify processes, build efficiencies and achieve exceptional results. Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising.