Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

AUGUST 1, 2024

But it will be their sellers who make the decision on an offer of compensation to a buyer broker. In the agreement, sellers have the option to choose to pay their listing broker an exact dollar amount, a percentage of the gross purchase price of the property or an undefined “Other.”

Sellers 436

Sellers Buyers Agents Law 436

Housing Wire

AUGUST 21, 2023

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” Two months prior, in January 2021, Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices.

Advertising 338

Advertising Real Estate Agent Real Estate Agents 338

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 391

Technology Advertising Tools Agents 391

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports. . #2

Real Estate 353

Real Estate Advertising Technology Clients 353

Housing Wire

DECEMBER 19, 2024

RE/MAX Holdings , the parent company of real estate franchisor RE/MAX and mortgage franchisor Motto Mortgage , is getting into the advertising game. According to the company’s announcement, the new commercial media network will leverage RE/MAXs digital ecosystem to provide advertisers with a new platform to connect with consumers.

Advertising 362

Advertising Real Estate Sellers Agents 362

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 390

Advertising Real Estate Brokerage Agents 390

Housing Wire

JUNE 17, 2024

It will help you identify sellers very early, giving you access to them before they’re talking to other agents. After you choose your neighborhood or zip code, Offrs activates your area, enabling you to get contact info for leads, sorted by category (FSBO, predictive sellers, expired listings, and exclusive leads).

Advertising 377

Advertising Real Estate Tools Contracts 377

Housing Wire

AUGUST 9, 2024

I do not believe that you are serving your seller correctly if you are advertising compensation in advance of an offer,” Dwiggins said. Instead, he suggests that listings agents express the seller’s willingness to entertain any and all requests for compensation in the purchase contract to avoid showing the seller’s hand unnecessarily.

Real Estate 390

Real Estate Advertising Legal Agents 390

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. While this may be similar to how agents in some MLSs note that sellers are willing to provide concessions, Papasan made it clear that seller concessions and commissions are not the same thing.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

JULY 30, 2024

The August 17 deadline is looming, and many Realtors are gnashing their teeth over how they can share their seller’s offers of buyer broker compensation while still complying with the terms of the settlement. In Dwiggins’ view, there is no need to disclose what the seller is willing to pay in concession or buyer representation fees. “If

Buyers 440

Buyers Realtors Agents Sellers 440

Housing Wire

MARCH 15, 2024

Cooperative compensation lives to see another day Under the terms of the settlement agreement, while sellers and their listing agents cannot advertise the commission they are choosing to offer the buyer’s agent on the MLS, it can still be part of negotiations between the buyer and the seller facilitated by their respective agents.

Agents 459

Agents Brokerage Advertising Real Estate 459

Housing Wire

MAY 20, 2024

While the settlement does not address this issue directly, the Department of Justice (DOJ) Statement in the Nosalek lawsuit does: Buyers would have the ability to request in their purchase offer that the sellers pay a specified amount to the buyer broker from the proceeds of the home sale. In a seller’s market, that may well occur.

Buyers 365

Buyers Agents Counter Offer Sellers 365

Housing Wire

OCTOBER 9, 2024

Founded in 2023 by Michael Bonacina and Mikhail Andreev, VSAI helps home sellers, agents and photographers create digitally staged images of a listing, eliminating the need for physical furniture in the home.

Real Estate 391

Real Estate Advertising Real Estate Agent Technology 391

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 403

Marketing Advertising Real Estate Agents 403

Housing Wire

AUGUST 19, 2024

According to real estate professionals, the biggest adjustments they had to make this week was to get buyers to sign buyer representation agreements and to explain to sellers that while they don’t have to offer buyer broker compensation , they will most likely see most prospective buyers ask for some help in paying their agent.

Agents 464

Agents Sellers Realty Buyers 464

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up. We’ve climbed from No. 5 or 6 to No.

Marketing 433

Marketing Advertising Real Estate Real Estate Agent 433

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 403

Real Estate Training Advertising Brokerage 403

Housing Wire

FEBRUARY 6, 2024

An assumable mortgage enables qualified buyers to take over the seller’s mortgage terms, including the existing balance and interest rate. It presents an appealing proposition for both buyers and sellers, particularly those looking to capitalize on historically low mortgage rates.

Mortgage 394

Mortgage Sellers Advertising Buyers 394

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 365

Advertising Tools Real Estate Sellers 365

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Access leads immediately — directly in your inbox. Automated marketing: Yes.

Advertising 389

Advertising Real Estate Tools Sellers 389

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. Ahead of these changes, Bright MLS will introduce a new field for seller concessions on June 11. Starting Aug. This field is negotiable and not mandatory.

Agents 390

Agents Advertising Real Estate Agent Buyers 390

Housing Wire

OCTOBER 25, 2023

It’s a negotiation with the seller.” However, he said this might not be in the best interest of the seller. It’s in the best interest of the seller to have as many buyers as possible.” The seller’s agent then finds a buyer at their local church and receives a $9,000 commission.

Sellers 421

Sellers Realtors Agents Buyers 421

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. When it comes to commission rates, listing agents say they hope to have their seller offer an average of 2.6%

Real Estate Agent 446

Real Estate Agent Real Estate Agents Buyers 446

Housing Wire

SEPTEMBER 13, 2023

It allows qualified buyers with a government loan to purchase a home by assuming responsibility for the sellers’ mortgage terms, including the current balance and interest rate. The platform advertises sellers listing to qualified buyers. The fees are typically lower than with new loans, and no appraisal is needed.

Mortgage 423

Mortgage Government Advertising Buyers 423

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events. Why not join them?

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

SEPTEMBER 17, 2024

In the other are sellers who are choosing to advertise the buyer broker compensation they are offering in all allowable channels.” If your listing agreement has a number there and you aren’t disclosing it when your seller said you can, then we have an ethical issue.” It is a seller decision, not an agent decision.”

Agents 410

Agents Sellers Buyers Realtors 410

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. Be sure to comply with your local advertising laws and guidelines. This tells your audience where you will go to work with buyers and sellers. Agents can spend as little as $5 daily advertising and see results. Don’t skip this step!

Real Estate Agent 377

Real Estate Agent Real Estate Agents Advertising 377

Appraisal Buzz

OCTOBER 3, 2024

Following the Federal Reserve ‘s 50 basis point reduction in the jumbo rate in September, mortgage rates significant fell to a 24-month low, prompting sellers to move. Sellers, especially those who are locked into a low rate, have been waiting for market conditions to change,” said Danielle Hale, Chief Economist, Realtor.com.

Marketing 418

Marketing New Listings Sellers Advertising 418

Housing Wire

AUGUST 7, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 281

Advertising Law Brokerage Sellers 281

Housing Wire

JULY 26, 2021

That kind of drawn-out timetable is typical for the majority of western nations that use the auctioneer system where a seller works with one, perhaps two, auctioneers. fee to the seller. They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers.

Real Estate Agent 397

Real Estate Agent Real Estate Sellers Legal 397

Housing Wire

JUNE 17, 2024

Realtor.com is extending the reach of its buyer representation advertising campaign, according to an announcement on Monday. The listing portal argues that since sellers have an agent looking out for their best interests, buyers also deserve the same level of support.

Real Estate 407

Real Estate Buyers Advertising Agents 407

Housing Wire

OCTOBER 18, 2021

Pausing new contracts will enable us to focus on sellers already under contract with us and our current home inventory.”. million in second quarter net income thanks to the profitability of Premier Agent, the company’s longstanding program where real estate agents pay monthly fees to advertise themselves as buyer’s agents on Zillow’s website.

Renovations 396

Renovations Real Estate Construction Contracts 396

Housing Wire

SEPTEMBER 28, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices, creating a two-tab design for agent listings and “other listings.”

Advertising 406

Advertising Legal Law Real Estate 406

Housing Wire

OCTOBER 21, 2024

Prior to the implementation of the current CCP in May 2020, listing brokers had two business days from the signing of the listing contract to either enter the listing into the MLS as “active” or submit a listing exclusion form, which had to be authorized by the seller, to the MLS. That should not be dictated by an association.

Brokerage 413

Brokerage Real Estate Sellers Agents 413

Housing Wire

SEPTEMBER 13, 2024

Sellers are happy that they sold their home for more money than they bought it for, and home buyers are happy you found them an asset that will increase in value. Unless they need to move, sellers will almost always be disappointed with the price you can sell their home for. It’s easy to show value when home prices are rising.

Agents 445

Agents Real Estate Real Estate Agent Sellers 445

Housing Wire

AUGUST 17, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. Although Zillow’s legal battle against REX is not over, the company was pleased with Wednesday’s ruling.

Advertising 359

Advertising Legal Brokerage Realtors 359