Housing Wire

FEBRUARY 4, 2025

Sellers have access to all offers. The portal could allow Compass to take advantage of the elimination or overhaul of the Clear Cooperation Policy (CCP), which requires seller agents to list a property on a Realtor-afflicated MLS within 24 hours of signing a listing agreement.

Clients 406

Clients Brokerage Advertising Sellers 406

Appraisal Buzz

JULY 18, 2022

It has been advertised that most markets lack substantial supply of homes – especially for low- and moderate-income housing. This might manifest itself with lower offers that are acceptable to the seller, but price isn’t the only aspect of a transaction. Sellers are panicking right now which is almost always an opportunity for buyers.

Sellers 435

Sellers Marketing Market Value Home Value 435

Appraisal Buzz

SEPTEMBER 9, 2024

The analysis centers on in-depth interviews conducted nationwide with numerous Redfin agents regarding the reactions of sellers and buyers to the changes. Agent consensus: Demand for the listing determines how much a buyer or seller can negotiate, much like in typical real estate transactions. to the buyer’s agent.”

Sellers 397

Sellers Buyers Agents Advertising 397

Housing Wire

MARCH 4, 2025

Compass says that the listings protect home sellers against negative insights, such as days on market. It begins with Exclusive Listings, which appear in search results on the Compass site but are not directly advertised. Compass has taken its fight against the Clear Cooperation Policy (CCP) to another level. Coming Soon is next.

Agents 366

Agents Realtors Brokerage Advertising 366

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MARCH 12, 2025

It accused NAR and several major real estate brokerages of conspiring to artificially inflate the commissions of agents representing sellers, a violation of federal antitrust law. CCP provisions are designed to prevent so-called pocket listings , or properties that are listed off market and not advertised to the general public.

Legal 352

Legal Brokerage Real Estate Advertising 352

Housing Wire

AUGUST 21, 2023

A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.” Two months prior, in January 2021, Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices.

Advertising 370

Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

AUGUST 1, 2024

But it will be their sellers who make the decision on an offer of compensation to a buyer broker. In the agreement, sellers have the option to choose to pay their listing broker an exact dollar amount, a percentage of the gross purchase price of the property or an undefined “Other.”

Sellers 448

Sellers Buyers Agents Law 448

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports. . #2

Real Estate 445

Real Estate Advertising Technology Clients 445

Housing Wire

OCTOBER 31, 2024

Listing agents are only advertising their seller’s offer of buyer broker compensation if the seller instructs them to do so. Otherwise, NextHome agents are telling buyer’s agents to ask for compensation in their offer and the seller can consider it. At NextHome, agents are no longer engaging in cooperative compensation.

Real Estate 448

Real Estate Brokerage Agents Training 448

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

MARCH 26, 2025

Under the National Association of Realtors (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.

Marketing 202

Marketing Brokerage Sellers Advertising 202

Housing Wire

JUNE 17, 2024

It will help you identify sellers very early, giving you access to them before they’re talking to other agents. After you choose your neighborhood or zip code, Offrs activates your area, enabling you to get contact info for leads, sorted by category (FSBO, predictive sellers, expired listings, and exclusive leads).

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

AUGUST 9, 2024

I do not believe that you are serving your seller correctly if you are advertising compensation in advance of an offer,” Dwiggins said. Instead, he suggests that listings agents express the seller’s willingness to entertain any and all requests for compensation in the purchase contract to avoid showing the seller’s hand unnecessarily.

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

DECEMBER 27, 2024

Sellers agents: Listing agents specialize in representing sellers. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Teams that use Ylopo can give their agents a serious edge when it comes to reaching more buyers and sellers and turning leads into deals.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

FEBRUARY 6, 2024

REX Real Estate is back again trying to get a new trial in its false advertising lawsuit against Zillow. In January 2022, NAR filed a countersuit claiming that REX uses false advertising and misleading claims to deceive consumers in violation of the Lanham Act, but the countersuit was dismissed in late April 2022.

Advertising 448

Advertising Real Estate Brokerage Agents 448

Housing Wire

MAY 20, 2024

While the settlement does not address this issue directly, the Department of Justice (DOJ) Statement in the Nosalek lawsuit does: Buyers would have the ability to request in their purchase offer that the sellers pay a specified amount to the buyer broker from the proceeds of the home sale. In a seller’s market, that may well occur.

Buyers 463

Buyers Agents Counter Offer Sellers 463

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 456

Advertising Tools Real Estate Sellers 456

Housing Wire

FEBRUARY 20, 2025

there is a big debate right now about private marketplaces, but the data shows that sellers generally can sell for a shorter period of time and for a higher dollar amount because of the MLS. In the U.S., Sanford said that eXp’s own operation in Egypt is being set up in conjunction with an eXp agent who works in the U.S.

Realty 307

Realty Agents Real Estate Advertising 307

Housing Wire

OCTOBER 9, 2024

Founded in 2023 by Michael Bonacina and Mikhail Andreev, VSAI helps home sellers, agents and photographers create digitally staged images of a listing, eliminating the need for physical furniture in the home.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Consumer expectations have changed dramatically in the last few years. But collaboration doesn’t stop there.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

MARCH 25, 2024

From there, the executives went on to address questions of where and how agents could advertise offers of cooperative compensation. While this may be similar to how agents in some MLSs note that sellers are willing to provide concessions, Papasan made it clear that seller concessions and commissions are not the same thing.

Agents 468

Agents Advertising Real Estate Sellers 468

Housing Wire

JULY 30, 2024

The August 17 deadline is looming, and many Realtors are gnashing their teeth over how they can share their seller’s offers of buyer broker compensation while still complying with the terms of the settlement. In Dwiggins’ view, there is no need to disclose what the seller is willing to pay in concession or buyer representation fees. “If

Buyers 459

Buyers Realtors Agents Sellers 459

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. Ahead of these changes, Bright MLS will introduce a new field for seller concessions on June 11. Starting Aug. This field is negotiable and not mandatory.

Agents 448

Agents Advertising Real Estate Agent Sellers 448

Housing Wire

AUGUST 7, 2023

Two months prior, in January 2021 , Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. However, Zilly felt that Zillow had not demonstrated that REX is unable to satisfy the test for commercial advertising or promotion.

Advertising 368

Advertising Law Brokerage Sellers 368

Housing Wire

JANUARY 22, 2025

But Carter believes this information is vital for consumers, as days on market helps a buyer negotiate a price while helping a seller with pricing strategy. Price drop histories can indicate a flexible sale price for a buyer and it can increase a listings visibility for a seller.

Brokerage 383

Brokerage Sellers Advertising Real Estate 383

Housing Wire

AUGUST 21, 2024

Our family established Baird & Warner more than a century ago with a mission to serve buyers and sellers with transparency and integrity, and we’ve endured many changes in our industry during this time. Doing the right thing is easy in theory, but often the hardest in practice.

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

FEBRUARY 6, 2024

An assumable mortgage enables qualified buyers to take over the seller’s mortgage terms, including the existing balance and interest rate. It presents an appealing proposition for both buyers and sellers, particularly those looking to capitalize on historically low mortgage rates.

Mortgage 481

Mortgage Sellers Advertising Buyers 481

Housing Wire

FEBRUARY 24, 2025

Expired sellers and FSBOs: This is for the bravest of agents out there! Look up expired sellers and FSBO sellers on LinkedIn and send them a message. Advertise to generate LinkedIn real estate leads Building relationships and establishing a presence on any social media platform takes time.

Real Estate Agent 261

Real Estate Agent Real Estate Agents Tools 261

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Access leads immediately — directly in your inbox. Automated marketing: Yes.

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

AUGUST 19, 2024

According to real estate professionals, the biggest adjustments they had to make this week was to get buyers to sign buyer representation agreements and to explain to sellers that while they don’t have to offer buyer broker compensation , they will most likely see most prospective buyers ask for some help in paying their agent.

Agents 476

Agents Sellers Realty Buyers 476

Housing Wire

AUGUST 24, 2024

and even better, target both buyers and sellers with boosted posts and paid ads. Be sure to comply with your local advertising laws and guidelines. This tells your audience where you will go to work with buyers and sellers. Agents can spend as little as $5 daily advertising and see results. Don’t skip this step!

Real Estate Agent 458

Real Estate Agent Real Estate Agents Advertising 458

Housing Wire

SEPTEMBER 26, 2024

The majority of agents (60%) also reported that they do not like that they can no longer advertise offers of buyer agent compensation on the MLS , while 20% like the change. When it comes to commission rates, listing agents say they hope to have their seller offer an average of 2.6%

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

OCTOBER 25, 2023

It’s a negotiation with the seller.” However, he said this might not be in the best interest of the seller. It’s in the best interest of the seller to have as many buyers as possible.” The seller’s agent then finds a buyer at their local church and receives a $9,000 commission.

Sellers 448

Sellers Realtors Agents Buyers 448

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up. We’ve climbed from No. 5 or 6 to No.

Marketing 476

Marketing Advertising Real Estate Real Estate Agent 476

Housing Wire

MARCH 15, 2024

Cooperative compensation lives to see another day Under the terms of the settlement agreement, while sellers and their listing agents cannot advertise the commission they are choosing to offer the buyer’s agent on the MLS, it can still be part of negotiations between the buyer and the seller facilitated by their respective agents.

Agents 476

Agents Brokerage Advertising Real Estate 476

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events. Why not join them?

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476