article thumbnail

Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. And then pass that along to the Realtor as well so they’re efficient with their time.

article thumbnail

Zillow victorious in false advertising suit with discount brokerage

Housing Wire

The jury found that REX did not prove Zillow used false advertising it its decision to put non-MLS listings on a different section of the website and that Zillow proved its defense on REX’s second claim that Zillow acted deceptively and unfairly. “We’re In mid-May 2022, REX ceased its brokerage operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mauricio Umansky-backed trade group proposes alternative rule to CCP

Housing Wire

There is no shortage of hot takes about the National Association of Realtors’ Clear Cooperation Policy (CCP), around which heated debates and bitter feuds have erupted on social media and beyond. The brokerages plan begins with Private Exclusives, which come up in search results but arent directly advertised.

article thumbnail

Statara Solutions adds digital audio ads to media platform for real estate pros

Housing Wire

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9 ”

article thumbnail

Compass invites outside agents to use Coming Soon listings in latest shot at CCP

Housing Wire

In a news release, Compass CEO Robert Reffkin appeared to openly taunt the National Association of Realtors (NAR), whose CCP rulerequires a Realtor to put a home for sale on the local NAR-affiliated multiple listing service (MLS) within a day of marketing a listing. Coming Soon is part of Compasss three-phase marketing plan for homes.

Agents 371
article thumbnail

Compass launches client-facing portal with listings, docs and more

Housing Wire

The portal could allow Compass to take advantage of the elimination or overhaul of the Clear Cooperation Policy (CCP), which requires seller agents to list a property on a Realtor-afflicated MLS within 24 hours of signing a listing agreement. Opponents of CCP say it limits seller choice, the choice being whether to list their home on the MLS.

Clients 409
article thumbnail

NAR to vote on Clear Cooperation Policy as legal threat looms

Housing Wire

The National Association of Realtors (NAR) is poised to decide the fate of its controversial Clear Cooperation Policy (CCP) in the coming weeks. CCP provisions are designed to prevent so-called pocket listings , or properties that are listed off market and not advertised to the general public. What’s next?

Legal 355