Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

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Real Estate Agent Real Estate Brokerage Agents 368

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

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Brokerage Agents Advertising Real Estate Agent 388

Housing Wire

OCTOBER 9, 2024

Zillow Group is continuing its quest to become a one-stop shop to serve all the needs of a real estate agent. On Tuesday, the residential real estate giant announced the acquisition of Virtual Staging AI (VSAI). The platform uses AI to help agents improve their listings and marketing material.

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Real Estate Advertising Real Estate Agent Technology 391

Housing Wire

JULY 17, 2023

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). While VR has transformed various industries, it is in real estate where its impact truly shines.

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Real Estate Technology Business Real Estate Agent 255

Housing Wire

FEBRUARY 23, 2021

In 2018, real estate agent Luis Robledo received a lead for a potential buyer looking to live in Venice Beach, California. The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team.

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Real Estate Agent Real Estate Agents Clients 280

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

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Advertising Real Estate Agent Real Estate Tools 326

Housing Wire

NOVEMBER 5, 2023

There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. Here are some different methods that real estate agents use to prospect for leads.

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Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

The Appraiser Coach

APRIL 20, 2021

I recently met with another appraiser who admitted to me he was still using a clipboard and pen. There are very few people out there still using these; most appraisers. Read More.

Technology 367

Technology Appraisal Inspection Advertising 367

Housing Wire

NOVEMBER 22, 2023

In fact, if you were to describe the home buying experience solely upon the things we see in advertisements, the process would end with the sales contract and all parties would merrily proceed directly to the handing over of the keys. The good news is that this trend towards a general adoption of technology seems to be accelerating.

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HOA Real Estate Agent Technology Real Estate 430

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. You see something similar in real estate technology.

Marketing 403

Marketing Advertising Real Estate Agents 403

Housing Wire

MARCH 28, 2024

In fact, if you were to describe the home-buying experience solely upon the things we see in advertisements, the home-buying process would end with the sales contract, and all parties would merrily proceed directly to the handing over of the keys. But there’s also room for improvement. It doesn’t lend itself to a 24-hour cycle.

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HOA Property Management Real Estate Agent Technology 439

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s).

Advertising 377

Advertising Real Estate Tools Contracts 377

Housing Wire

SEPTEMBER 4, 2024

MoxiWorks users will also have access to the upgraded MoxiPresent, a presentation builder, which the company said agents can use to create buyer presentations and plan buyer tours. 80% of real estate agents are buyer-centric,” MoxiWorks CEO Eric Elfman said in a statement.

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Agents Advertising Real Estate Agent Real Estate 359

Housing Wire

JUNE 4, 2024

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront.

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Real Estate Brokerage Clients Realtors 451

Housing Wire

NOVEMBER 16, 2023

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

FEBRUARY 10, 2021

Zillow also announced it has agreed to pay $500 million to acquire ShowingTime , which makes software for prospective buyers to arrange showings with agents. The Seattle-based company , which has mostly pivoted from selling advertising to real estate agents into iBuying, acquired 1,789 homes in the fourth quarter.

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Home Value Advertising Real Estate Agent Real Estate 418

Housing Wire

DECEMBER 27, 2024

Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Marketing specialists: Marketing specialists handle the teams branding and advertising efforts.

Real Estate 361

Real Estate Tools Agents Real Estate Agent 361

Housing Wire

NOVEMBER 29, 2023

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. Utilizing technology that automates these simple processes can be the difference between an agent staying or leaving.

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Agents Brokerage Training Real Estate 414

Housing Wire

AUGUST 25, 2024

With technology changing faster than new agents answer phone calls, choosing the right real estate brokerage software can sometimes feel like a full-time job. The system’s AI also grades your agent’s call performance and provides useful advice for improvement.

Real Estate 374

Real Estate Brokerage Contracts Training 374

The Appraiser Coach

SEPTEMBER 14, 2021

We frustrate buyers, sellers, loan officers and, sometimes, real estate agents. Appraisers have been accused of being “speed bumps” in the lending process. In some ways, I can understand their. Read More.

Agents 370

Agents Appraisal Real Estate Agent Loan Officers 370

The Appraiser Coach

APRIL 27, 2021

It is possible to be simultaneously licensed and practicing as a real estate appraiser while also being a licensed and practicing real estate agent. The answer is yes, but there. Read More.

Agents 370

Agents Real Estate Agent Appraisal Real Estate 370

Housing Wire

APRIL 10, 2023

HW: What types of technology can lenders use to improve the borrower experience? They need technology that creates experiences borrowers actually want to keep coming back to on a regular basis in between transactions. This is where Milestones fits in. HW: What makes borrower relationships so crucial to the mortgage business?

Technology 419

Technology Home Value Clients Advertising 419

Housing Wire

FEBRUARY 10, 2022

real estate, where housing prices went up, and up and up , and “How to become a real estate agent” was one of the most frequent Google searches. The company’s silver lining is a division dubbed “Internet, marketing, and technology,” which generated $545 million in income before taxes and $1.9

Real Estate 394

Real Estate Advertising Real Estate Agent Agents 394

Housing Wire

NOVEMBER 29, 2023

is a go-to for real estate agents aiming to boost their marketing with eye-catching postcards. Use this tool: Lofty Lofty (formerly Chime) is a comprehensive real estate platform that provides various essential tools such as CRM, IDX, team management, lead generation in a user-friendly, integrated package.

Real Estate 393

Real Estate Buyers Tools Real Estate Agent 393

Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

Real Estate 390

Real Estate Agents Real Estate Agent Tools 390

Housing Wire

JANUARY 2, 2024

We also continued to see a rapid evolution and dissolution on X, with many advertisers, including Coca-Cola and Jeep , pressing pause on their ad spending on the site. While technologies such as ChatGPT are great tools to help with efficiency, it’s not the end-all be-all. For now, we are still onboard with X.

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Real Estate Agent Loan Officers Advertising Mortgage 413

Housing Wire

AUGUST 10, 2023

Flat-fee brokers advertise themselves as 100% firms. Real estate agents under their flag get to keep 100% of the commission earned in a transaction. Some may also charge other fees for such things as Errors & Omissions insurance, desk rental, technology, etc.

Real Estate 328

Real Estate Brokerage Advertising Realty 328

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Where do real estate agents get most of their leads?

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Real Estate Tools Open Houses Advertising 402

Housing Wire

DECEMBER 2, 2024

In a new episode of the “ Real Estate Insiders Unfiltered Podcast ,” hosts James Dwiggins and Keith Robinson speak with Collabra Technology CEO Russ Cofano to dive into cooperative compensation and the National Association of Realtors ‘ (NAR) Clear Cooperation Policy (CCP), among other subjects.

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Real Estate Brokerage Advertising Agents 243

The Appraiser Coach

JUNE 1, 2021

I woke up to a text the other morning from one of my employees. The text had been sent at 12:30 AM! Now, I turn my phone off at night. Read More.

Technology 248

Technology Advertising Inspection Business 248

Housing Wire

JANUARY 10, 2024

The company provides in-house advertising experts who send leads exclusively to you and streamlines lead management and marketing efforts. Market Leader is a strong option for real estate professionals looking for lead generation and marketing solutions. As a major player, Zillow is hard to overlook in the real estate industry.

Real Estate 357

Real Estate Real Estate Agent Tools Contracts 357

Housing Wire

JUNE 15, 2024

That’s why many successful real estate agents turn to a CRM, lead generation and marketing platform like Market Leader. In this Market Leader review, we’ll explore its features, pros and cons, pricing and some alternatives so you can determine if it’s right for you and your real estate business.

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Marketing Real Estate Tools Real Estate Agent 379

Housing Wire

NOVEMBER 28, 2023

The next level of OPEX to attack is marketing/advertising, technology, professional services, meetings/events, meals/entertainment, etc. Obviously, you’ll want to target areas which have the least impact to agents, but in times like these there needs to be some shared sacrifice.

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Real Estate Brokerage Advertising Housing Market 418

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.

Advertising 365

Advertising Tools Real Estate Sellers 365

Housing Wire

JANUARY 27, 2021

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. The public is demanding a broker that offers the same cost savings and efficiencies in the real estate market that they receive everywhere else.

Real Estate 353

Real Estate Agents Brokerage Sellers 353

The Appraiser Coach

AUGUST 31, 2021

I’m big on technology. One of my most used pieces of technology is my smartphone. I wanted to share with you some of the apps that I use all the. Read More.

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Technology Advertising Inspection Business 345