Housing Wire

AUGUST 4, 2023

Achieving success as a real estate agent requires more than simply understanding the mechanics of the job. Here are 10 essential skills every real estate agent should possess. Here are 10 essential skills every real estate agent should possess. Another hat to place on your head?

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

DECEMBER 5, 2024

From stunning photography to fascinating details about the history and style of the homes, its the perfect journey through real estate that has stood the test of time. RE photos by Andy: @rephotosbyandy Content style: Stunning real estate photography Talk about stunning photographs! Theyve got ideas for that too.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

Real Estate Agent 447

Real Estate Agent Real Estate Brokerage Agents 447

Housing Wire

MARCH 28, 2024

Use digital marketing channels such as email marketing, social media advertising, and search engine optimization (SEO) to generate leads and promote your listings. Implement targeted marketing campaigns: Dig into your CRM and develop targeted marketing campaigns to reach out to your SOI effectively.

Real Estate Agent 467

Real Estate Agent Real Estate Agents Clients 467

Housing Wire

AUGUST 21, 2023

Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over. A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.”

Advertising 370

Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

MARCH 27, 2025

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. ” The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9

Real Estate 274

Real Estate Advertising Realtors Clients 274

Housing Wire

DECEMBER 27, 2024

Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. How do real estate teams work? Marketing specialists: Marketing specialists handle the teams branding and advertising efforts.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

FEBRUARY 23, 2021

In 2018, real estate agent Luis Robledo received a lead for a potential buyer looking to live in Venice Beach, California. The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team.

Real Estate Agent 318

Real Estate Agent Real Estate Agents Clients 318

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

Brokerage 448

Brokerage Agents Advertising Real Estate Agent 448

Housing Wire

MAY 22, 2024

Join Abby Lee and Kelly Gill for a candid conversation on the dynamic relationship between LOs and real estate agents, with a focus on how marketing strategies can bolster their collaboration. Join us at The Gathering 2025 in Denver, CO, June 8-11. Go here to lock in special pricing with your registration.

Agents 447

Agents Advertising Real Estate Agent Real Estate 447

Housing Wire

JUNE 18, 2024

Redy , an online marketplace that rewards home sellers for selecting a real estate agent who best aligns with their sales goals, announced its launch in five markets on Tuesday. According to NAR’s own data, agents convert only about 1 out of every 100 leads obtained from major advertising companies.

Sellers 459

Sellers Agents Real Estate Agent Real Estate 459

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 370

Advertising Real Estate Agent Real Estate Clients 370

Housing Wire

MAY 22, 2024

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. The firm said that the launch of Real Luxury is in response to the growing number of luxury real estate agents and teams joining Real. “We

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

NOVEMBER 5, 2023

Active vs. passive real estate prospecting Real estate prospecting ideas Tips for effective real estate prospecting What is real estate prospecting? The objective is to generate leads and build a pipeline of prospective business opportunities to sustain and grow their real estate business.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

AUGUST 6, 2021

will pay a $1 million fine for improper benefits given to California real estate agents. The marketing representative was identified as Eugene Bleecker, now a former First American employee, who was providing said benefits to his Los Angeles-based group Advisory Group Real Estate Network. First American Title Co.

Agents 459

Agents Real Estate Agent Insurance Real Estate 459

Housing Wire

OCTOBER 9, 2024

Zillow Group is continuing its quest to become a one-stop shop to serve all the needs of a real estate agent. On Tuesday, the residential real estate giant announced the acquisition of Virtual Staging AI (VSAI). The financial terms of the deal were not disclosed.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Housing Wire

SEPTEMBER 4, 2024

MoxiWorks users will also have access to the upgraded MoxiPresent, a presentation builder, which the company said agents can use to create buyer presentations and plan buyer tours. 80% of real estate agents are buyer-centric,” MoxiWorks CEO Eric Elfman said in a statement.

Agents 434

Agents Advertising Real Estate Agent Real Estate 434

Housing Wire

SEPTEMBER 18, 2024

How much are real estate referral fees? Who pays the real estate referral fees and how are they paid? Drafting a referral agreement that works for all parties How to find a great real estate agent in another area When to accept a referral (and when not to)? What is a real estate referral fee?

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

JULY 17, 2023

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

Real Estate 359

Real Estate Technology Business Real Estate Agent 359

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

JUNE 7, 2023

The title industry is well acquainted with the gray areas surrounding the 1974 Real Estate Settlement Procedures Act (RESPA) , which governs how real estate agents, mortgage lenders and title providers interact and bans things like kickbacks. The same is true of the sites a service provider advertises on.

Advertising 369

Advertising Real Estate Agent Real Estate Law 369

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

SEPTEMBER 6, 2024

Real estate agents largely felt prepared to tackle the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , according to the recently published Stephens Summer 2024 Real Estate Agent Survey.

Agents 448

Agents Real Estate Agent Brokerage Realty 448

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform.

Loan Officers 318

Loan Officers Advertising Mortgage Real Estate Agent 318

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s).

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up.

Marketing 476

Marketing Advertising Real Estate Real Estate Agent 476

Housing Wire

OCTOBER 1, 2024

g)(1)(v) exemptions allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties act in a real estate brokerage capacity.

Agents 435

Agents Real Estate Real Estate Agent Brokerage 435

Housing Wire

MARCH 28, 2022

The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Things in the real estate agent and broker world right now are, in a word, intense. Second, most real estate agents are people people.

Realtors 370

Realtors Real Estate Agent Marketing Advertising 370

Housing Wire

NOVEMBER 8, 2023

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off.

Advertising 476

Advertising Insurance Real Estate Agent Business 476

Housing Wire

FEBRUARY 11, 2022

This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. Finding business the traditional way.

Marketing 418

Marketing Real Estate Agent Loan Officers Advertising 418

Housing Wire

AUGUST 1, 2023

This (Zillow partnership) is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin,” Adam Wiener, Redfin’s president of real estate operations, said.

Construction 370

Construction Advertising Real Estate Real Estate Agent 370

Housing Wire

MAY 30, 2024

Bright MLS , the nation’s second-largest multiple listing service, is set to overhaul its platform this summer to align with new standards stemming from the National Association of Realtors ’ recent settlement of the real estate agent commission lawsuits. Starting Aug.

Agents 448

Agents Advertising Real Estate Agent Sellers 448

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Every aspect of brokering a deal involves working together with others.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

NOVEMBER 16, 2023

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

NOVEMBER 16, 2023

The firm’s website advertises that it specializes in personal injury lawsuits. Despite an increased likelihood of settlements, Sterbcow believes it’s just a matter of time before class-action real estate commercials start popping up on television and radio.

Law 482

Law Brokerage Advertising Real Estate 482

Housing Wire

FEBRUARY 18, 2025

is marketed to real estate agents to help people buy homes, and no equivalent product exists in New Zealand or Australia, they said. But you dont have to look very far for differences between their market and the U.S. counterpart. The range of products offered was probably the biggest difference, the pair said.

Contracts 240

Contracts Advertising Real Estate Agent Mortgage 240