Housing Wire

MARCH 28, 2024

Use digital marketing channels such as email marketing, social media advertising, and search engine optimization (SEO) to generate leads and promote your listings. Implement targeted marketing campaigns: Dig into your CRM and develop targeted marketing campaigns to reach out to your SOI effectively.

Real Estate Agent 381

Real Estate Agent Real Estate Agents Clients 381

Housing Wire

AUGUST 21, 2023

Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over. A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.”

Advertising 338

Advertising Real Estate Agent Real Estate Agents 338

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

Real Estate Agent 368

Real Estate Agent Real Estate Brokerage Agents 368

Housing Wire

FEBRUARY 23, 2021

In 2018, real estate agent Luis Robledo received a lead for a potential buyer looking to live in Venice Beach, California. The lead had come through Ylopo, a real estate digital marketing solution that aims to help agents find more clients while simultaneously building their brand and team.

Real Estate Agent 280

Real Estate Agent Real Estate Agents Clients 280

Housing Wire

JUNE 18, 2024

Redy , an online marketplace that rewards home sellers for selecting a real estate agent who best aligns with their sales goals, announced its launch in five markets on Tuesday. According to NAR’s own data, agents convert only about 1 out of every 100 leads obtained from major advertising companies.

Sellers 459

Sellers Agents Real Estate Agent Real Estate 459

Housing Wire

MAY 2, 2024

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

Brokerage 388

Brokerage Agents Advertising Real Estate Agent 388

Housing Wire

MAY 22, 2024

Join Abby Lee and Kelly Gill for a candid conversation on the dynamic relationship between LOs and real estate agents, with a focus on how marketing strategies can bolster their collaboration. Join us at The Gathering 2025 in Denver, CO, June 8-11. Go here to lock in special pricing with your registration.

Agents 362

Agents Advertising Real Estate Agent Real Estate 362

Housing Wire

MAY 22, 2024

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. The firm said that the launch of Real Luxury is in response to the growing number of luxury real estate agents and teams joining Real. “We

Clients 439

Clients Agents Real Estate Agent Real Estate 439

Housing Wire

AUGUST 6, 2021

will pay a $1 million fine for improper benefits given to California real estate agents. The marketing representative was identified as Eugene Bleecker, now a former First American employee, who was providing said benefits to his Los Angeles-based group Advisory Group Real Estate Network. First American Title Co.

Agents 459

Agents Real Estate Agent Insurance Real Estate 459

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 326

Advertising Real Estate Agent Real Estate Tools 326

Housing Wire

OCTOBER 9, 2024

Zillow Group is continuing its quest to become a one-stop shop to serve all the needs of a real estate agent. On Tuesday, the residential real estate giant announced the acquisition of Virtual Staging AI (VSAI). The financial terms of the deal were not disclosed.

Real Estate 391

Real Estate Advertising Real Estate Agent Technology 391

Housing Wire

NOVEMBER 5, 2023

Active vs. passive real estate prospecting Real estate prospecting ideas Tips for effective real estate prospecting What is real estate prospecting? The objective is to generate leads and build a pipeline of prospective business opportunities to sustain and grow their real estate business.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

SEPTEMBER 18, 2024

How much are real estate referral fees? Who pays the real estate referral fees and how are they paid? Drafting a referral agreement that works for all parties How to find a great real estate agent in another area When to accept a referral (and when not to)? What is a real estate referral fee?

Real Estate 419

Real Estate Real Estate Agent Agents Brokerage 419

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

SEPTEMBER 4, 2024

MoxiWorks users will also have access to the upgraded MoxiPresent, a presentation builder, which the company said agents can use to create buyer presentations and plan buyer tours. 80% of real estate agents are buyer-centric,” MoxiWorks CEO Eric Elfman said in a statement.

Agents 359

Agents Advertising Real Estate Agent Real Estate 359

Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The portal wars are heating up.

Marketing 433

Marketing Advertising Real Estate Real Estate Agent 433

Housing Wire

DECEMBER 5, 2024

From stunning photography to fascinating details about the history and style of the homes, its the perfect journey through real estate that has stood the test of time. RE photos by Andy: @rephotosbyandy Content style: Stunning real estate photography Talk about stunning photographs! Theyve got ideas for that too.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 409

Real Estate Real Estate Agent Agents Tools 409

Housing Wire

OCTOBER 1, 2024

g)(1)(v) exemptions allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties act in a real estate brokerage capacity.

Agents 401

Agents Real Estate Real Estate Agent Brokerage 401

Housing Wire

FEBRUARY 11, 2022

This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. Finding business the traditional way.

Marketing 406

Marketing Real Estate Agent Loan Officers Advertising 406

Housing Wire

NOVEMBER 8, 2023

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off.

Advertising 446

Advertising Insurance Real Estate Agent Business 446

Housing Wire

JUNE 7, 2023

The title industry is well acquainted with the gray areas surrounding the 1974 Real Estate Settlement Procedures Act (RESPA) , which governs how real estate agents, mortgage lenders and title providers interact and bans things like kickbacks. The same is true of the sites a service provider advertises on.

Advertising 292

Advertising Real Estate Agent Real Estate Law 292

Housing Wire

SEPTEMBER 6, 2024

Real estate agents largely felt prepared to tackle the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , according to the recently published Stephens Summer 2024 Real Estate Agent Survey.

Agents 373

Agents Real Estate Agent Brokerage Realty 373

The Appraiser Coach

SEPTEMBER 14, 2021

We frustrate buyers, sellers, loan officers and, sometimes, real estate agents. Appraisers have been accused of being “speed bumps” in the lending process. In some ways, I can understand their. Read More.

Agents 370

Agents Appraisal Real Estate Agent Loan Officers 370

The Appraiser Coach

APRIL 27, 2021

It is possible to be simultaneously licensed and practicing as a real estate appraiser while also being a licensed and practicing real estate agent. The answer is yes, but there. Read More.

Agents 370

Agents Real Estate Agent Appraisal Real Estate 370

Housing Wire

MARCH 28, 2022

The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Things in the real estate agent and broker world right now are, in a word, intense. Second, most real estate agents are people people.

Realtors 321

Realtors Real Estate Agent Marketing Advertising 321

Housing Wire

AUGUST 1, 2023

This (Zillow partnership) is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin,” Adam Wiener, Redfin’s president of real estate operations, said.

Construction 337

Construction Advertising Real Estate Real Estate Agent 337

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Automated Digital Advertising Offrs will target these high-potential leads for you using automated digital advertising on Facebook, Instagram and Google — delivered to the most likely prospects in your zip code(s).

Advertising 377

Advertising Real Estate Tools Contracts 377

Housing Wire

JULY 26, 2021

They also had to pay for the brokerage sign outside their home, newspaper advertising, online ads and the brochures for potential buyers. In the process, American consumers can count on a real estate agent to look out for their needs and provide critical, expert advice. All in all, my parents paid 4.5% And expedient.

Real Estate Agent 397

Real Estate Agent Real Estate Sellers Legal 397

Inman

MAY 26, 2023

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn't appropriate over May's annual three-day weekend.

Advertising 153

Advertising Business Real Estate Agent Real Estate 153

Housing Wire

JULY 17, 2023

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

Real Estate 255

Real Estate Technology Business Real Estate Agent 255

Housing Wire

SEPTEMBER 14, 2023

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. Every aspect of brokering a deal involves working together with others.

Marketing 403

Marketing Advertising Real Estate Agents 403

Housing Wire

FEBRUARY 9, 2024

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there. Unlike social media platforms, you aren’t at the mercy of an algorithm.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

NOVEMBER 16, 2023

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

MAY 30, 2024

Bright MLS , the nation’s second-largest multiple listing service, is set to overhaul its platform this summer to align with new standards stemming from the National Association of Realtors ’ recent settlement of the real estate agent commission lawsuits. Starting Aug.

Agents 390

Agents Advertising Real Estate Agent Buyers 390

Housing Wire

FEBRUARY 14, 2024

It’s our obligation to an industry that we love to get out there and talk to financial planners, to real estate agents, to attorneys. We don’t advertise that much to a ‘cold’ direct consumer,” she said. We’ll advertise to ensure our past clients in our database and obviously, we do a lot of things on TV.”

Business 380

Business Mortgage Advertising Clients 380

Housing Wire

DECEMBER 16, 2020

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform.

Loan Officers 242

Loan Officers Advertising Mortgage Real Estate Agent 242