Housing Wire

OCTOBER 1, 2020

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. And then pass that along to the Realtor as well so they’re efficient with their time. “They think, ‘I want to buy a home.’

Advertising 459

Advertising Real Estate Agent Mortgage Real Estate 459

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

OCTOBER 2, 2023

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. District Court in Seattle determined that Zillow did not make deceptive change to its only agent listings that forced REX Real Estate to go out of business.

Advertising 448

Advertising Brokerage Real Estate Legal 448

Housing Wire

OCTOBER 3, 2024

In today’s digital marketing landscape, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for real estate and mortgage businesses seeking immediate visibility and results. Situation The digital age has transformed how consumers search for real estate and mortgage services.

Advertising 434

Advertising Tools Real Estate Investing 434

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike.

Real Estate 446

Real Estate Advertising Technology Clients 446

Housing Wire

MARCH 7, 2025

Enter the American Real Estate Association , the trade group founded by Compass agent Jason Haber and The Agency founder Mauricio Umansky. Haber says that the American Real Estate Association’s announcement Friday is the beginning of outreach to the industry, and the trade group has submitted the idea to NAR.

Advertising 299

Advertising Sellers Real Estate Brokerage 299

Housing Wire

OCTOBER 15, 2024

million people — Fairway had three retail loan offices and three desks in real estate offices, all in majority-white areas. From 2018 to 2020, it directed less than 3% of its direct mail advertising to consumers in majority-Black areas and, despite knowing about the discrepancies, failed to address them.

Advertising 468

Advertising Lending Loan Officers Retail 468

Housing Wire

OCTOBER 10, 2024

Louis-based Clever Real Estate , 63% of homeowners would rather remodel their current home than move to one that has already been fixed up. Nearly all of them reported having a digital application process, while two advertised the ability to fund a home equity loan within a week. Speed is a key part of this process.

Renovations 476

Renovations Advertising Housing Market Lending 476

Housing Wire

MARCH 12, 2025

Michael Ketchmark , the lead plaintiffs counsel in the Gibson commission lawsuit against real estate brokerages, told Inman News that his firm is closely monitoring NAR s vote and will determine its next steps based on the outcome. And the decision comes under the shadow of a potential legal challenge. What’s next?

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Legal Brokerage Real Estate Advertising 355

Housing Wire

FEBRUARY 1, 2024

The Tech100 Real Estate award celebrates the most innovative and impactful organizations in housing. More than just an acknowledgment; the Tech100 award is a testament to the transformative impact these companies have made, propelling the real estate sector into new realms of efficiency, transparency and accessibility.

Real Estate 501

Real Estate Property Management Investing Valuation 501

Housing Wire

AUGUST 24, 2024

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. And unlike TikTok, Facebook users actually buy and sell real estate. I’ll also show you examples of my favorite real estate agent Facebook pages for inspiration.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

DECEMBER 17, 2024

Despite having long ago settled the commission lawsuits , legal challenges continue to mount for real estate industry giant Anywhere. The lawsuit, which alleges claims of false advertising, was filed in a U.S. district court in Minnesota by plaintiffs Michael and Lauren Campoli.

Realty 397

Realty Real Estate Advertising Agents 397

Housing Wire

NOVEMBER 24, 2020

Over the weekend, CoStar Group announced that it has agreed to acquire real estate tech company Homesnap. Homesnap has great relationships, data , software, and tools for residential real estate professionals that are complementary to our existing offerings ,” Florance said. starting in January. “The starting in January.

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

SEPTEMBER 23, 2024

In the real estate industry, referral fees have become a golden goose that stifles innovation, inflates the value chain, and ultimately harms both consumers and agents. The referral fee conundrum Referral fees are a familiar practice in real estate. Despite their prevalence, the current system is ripe for reexamination.

Real Estate 489

Real Estate Agents Clients Advertising 489

Housing Wire

AUGUST 9, 2024

In a recent episode of the Real Estate Insiders Unfiltered Podcast, the hosts dive into commission sharing practices for agents, the associated risks and the alternatives ahead of the National Association of Realtors ‘ (NAR) business practice changes that are set to take effect on Aug 17.

Real Estate 448

Real Estate Advertising Legal Agents 448

Housing Wire

JUNE 4, 2024

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. I vividly recall when Homie first entered the market.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

AUGUST 25, 2024

With technology changing faster than new agents answer phone calls, choosing the right real estate brokerage software can sometimes feel like a full-time job. The right real estate brokerage software will help you gain market share, train, recruit, and retain more (and better) agents, and make more profits.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

SEPTEMBER 18, 2024

Here’s our complete guide to sending and receiving real estate referrals and earning more money this year. We’ll break down everything you need to know about real estate referral fees, including how they work, typical referral fee rates, how to draft and manage referral agreements, and how to develop a successful referral network.

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

AUGUST 21, 2024

It is clear to me that any broker or real estate company pursuing workarounds, including posting compensation on their website or other advertising, will only perpetuate the same practices that got us where we are today and risk fueling a cycle of litigation. To contact the editor responsible for this piece: zeb@hwmedia.com

Real Estate 435

Real Estate Training Advertising Brokerage 435

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

MARCH 7, 2025

A lawsuit over allegedly deceptive and misleading advertising practices between two of the reverse mortgage industrys leading players saw a new development this week. Mutual of Omaha Mortgage amended its counterclaim that alleges deceptive advertising practices against Longbridge Financial.

Advertising 260

Advertising Legal Mortgage Law 260

Housing Wire

SEPTEMBER 10, 2024

Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. Vetted by HousingWire | Our editors independently review the products we recommend. Here our our picks.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

APRIL 25, 2024

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024.

Real Estate 466

Real Estate Agents Open Houses Tools 466

Housing Wire

JUNE 18, 2024

Daily, my inbox contains another article regurgitating the same tired rhetoric about the real estate lawsuits and the (proposed) settlements. Invariably, these same articles classify all real estate brokerages and models as identical. That’s just false. Yeah, that’s scientific. By comparison, one might call it minuscule.

Brokerage 459

Brokerage Real Estate Agents Clients 459

Housing Wire

FEBRUARY 9, 2025

Homes.com is back at it with another round of Super Bowl advertisements. The CoStar Group -owned residential real estate listing platform will have two 30-second spots in Sundays Super Bowl LVIII. The second advertisement concludes with Freeman stating that Homes.com is the best home-shopping site.

Advertising 272

Advertising Legal Real Estate Marketing 272

Housing Wire

DECEMBER 26, 2024

The real estate brokerage, along with several executives including eXp World Holdings CEO Glenn Sanford , eXp Realty CEO Leo Pareja , COO Patrick ONeill, and eXp General Counsel James Bramble, are facing a new suit accusing them all of engaging in fraudulent practices, conspiracy and negligence. District Court in Miami.

Renovations 397

Renovations Legal Realty Advertising 397

Housing Wire

SEPTEMBER 26, 2024

This is according to a study published earlier this week by real estate technology firm Clever Real Estate. Clever surveyed 516 real estate agents in late August and early September, after the changes were implemented on Aug.

Real Estate Agent 488

Real Estate Agent Real Estate Agents Buyers 488

Housing Wire

AUGUST 21, 2023

Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over. A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.”

Advertising 370

Advertising Real Estate Agent Real Estate Agents 370

Housing Wire

APRIL 23, 2024

Every 12 years, a cosmic thing happens, and agents in all 50 states come due for their real estate continuing education (CE) and licensing renewal. Maintaining your real estate license means taking continuing education courses to fulfill your state licensing board’s requirements, and doing so before your license expires.

Real Estate 476

Real Estate Best Value Agents Design 476

Housing Wire

NOVEMBER 16, 2023

For real estate professionals, the changing landscape is a call to action. Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Share helpful infographics Visual content is king.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Drive leads to home valuation landing pages It’s the 21st century.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Foster relationships with other real estate professionals, potential clients, and relevant service providers.

Real Estate Agent 467

Real Estate Agent Real Estate Agents Clients 467

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

JULY 9, 2024

Just this week, I have spent time with successful people in the following pursuits: Technology consulting, software development, real estate sales, building construction and contracting, the law, nuclear physics innovation, advertising, medical sales, and product innovation. Is this fair?

Real Estate Agent 435

Real Estate Agent Real Estate Agents Training 435