Housing Wire

JUNE 17, 2024

Then, Offrs helps you target your marketing efforts and spend on those homeowners with the most potential in your targeted zip codes. Offrs’ automated digital marketing, lead nurturing, and even an inside sales function can benefit you. Want to learn more?

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

SEPTEMBER 27, 2023

The DOJ alleges that the bank also failed to train and incentivize its staff to market and advertise its mortgage services to compensate for its lack of presence in these areas. It will also spend $1 million in partnerships and $1 million in advertising. The settlement does not include any civil monetary penalties.

Advertising 459

Advertising Loan Officers Lending Training 459

Housing Wire

AUGUST 25, 2024

Here’s why: Good software might help your brokerage stay afloat in a post-lawsuit market. The right real estate brokerage software will help you gain market share, train, recruit, and retain more (and better) agents, and make more profits. That difference is everything.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

JUNE 7, 2024

When a potential buyer or seller lead searches for homes or a home valuation on Google, they are driven to your site by ads created and managed by Zurple’s advertising experts. Leads are generated and captured on an IDX home search website First, Zurple creates a custom-branded IDX home search website for you.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Invest in continuing education: Get up to date on the latest trends, regulations, and technologies in the real estate industry by investing in ongoing education and training.

Real Estate Agent 468

Real Estate Agent Real Estate Agents Clients 468

Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider?

Marketing 360

Marketing Lending Advertising Technology 360

Housing Wire

NOVEMBER 29, 2023

The real estate market is saturated with brokerages offering almost identical commission structures, technical support and growth opportunities. By identifying signals early, brokers can proactively offer solutions like workshops, additional training or even a reallocation of leads to reduce pressure.

Agents 468

Agents Brokerage Training Real Estate 468

Housing Wire

AUGUST 21, 2020

Darren Goode has joined Zumper as its first chief marketing officer. Goode has over 25 years of experience in global marketing and advertising across the globe. Goode has also held several senior marketing and general management leadership positions with Apple , L’Oreal , P&G , Paramount Pictures and Babylon Health.

Human Resources 400

Human Resources Advertising Retail Training 400

Housing Wire

AUGUST 24, 2024

Some real estate agent Facebook pages showcase luxury homes or a style of home — while other agents choose to showcase their family, lifestyle, accolades, team members, market, brokerage brand, reputation or personality. Be sure to comply with your local advertising laws and guidelines. Choosing a category Next is the category field.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

JULY 17, 2023

Take your customers on virtual tours Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

Real Estate 365

Real Estate Technology Business Real Estate Agent 365

Housing Wire

NOVEMBER 8, 2023

Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off. Here are a few to consider: Education: Costs for continuing education , training, books and conferences. Consider coordinating your objectives with your brokerage so you’re aligned.

Advertising 476

Advertising Insurance Real Estate Agent Business 476

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. per month plus $249.95

Real Estate 345

Real Estate Business Real Estate Agent Marketing 345

Housing Wire

JULY 9, 2024

Just this week, I have spent time with successful people in the following pursuits: Technology consulting, software development, real estate sales, building construction and contracting, the law, nuclear physics innovation, advertising, medical sales, and product innovation. Also, architecture, store management, and payments services.

Real Estate Agent 435

Real Estate Agent Real Estate Agents Training 435

Housing Wire

MARCH 28, 2022

year-over-year decrease in refinance volume and the rise of a purchase market. To succeed in a purchase market, lenders should track the following 10 metrics. Setting networking goals and strategically pursuing relationships with partners can generate a steady stream of business that is especially important in a purchase market.

Marketing 370

Marketing Real Estate Agent Business Transportation 370

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

JANUARY 22, 2025

Under CCP, listing brokers must submit a listing to the MLS within 24 hours of marketing a property. Much of the criticism surrounding CCP has been about how certain information (like days on market and price drop history) can supposedly have a negative impact on a listing.

Brokerage 391

Brokerage Sellers Advertising Real Estate 391

Housing Wire

JUNE 4, 2024

I vividly recall when Homie first entered the market. By offering consumers more affordable options and greater flexibility, these models have expanded access to real estate services, particularly for individuals and families navigating an arguably more difficult housing market.

Real Estate 459

Real Estate Brokerage Clients Realtors 459

Housing Wire

JULY 18, 2023

“Use of machine learning or other artificial intelligence may perpetuate or even amplify bias or inaccuracies inherent in the data used to train the system or make incorrect predictions if that data set is incomplete or nonrepresentative.

Technology 370

Technology Lending Advertising Training 370

Housing Wire

JULY 3, 2024

Like any powerful tool, it is essential to install proper fundamentals such as training, testing, accountability and continuous improvement before implementing. The machine learning model can be supervised, the data used for training can be governed, and results can be tested and even explainable given the appropriate design.

Training 435

Training Tools Lending Valuation 435

Housing Wire

FEBRUARY 3, 2025

Under Keller Williams model, KW Market Center owners share roughly 50% of their offices monthly profit with associates in the market center. The market center must be profitable that month for a profit share to be paid out. Since its inception, KW says over $2 billion has been paid out in profit share. When I was the No.

Brokerage 394

Brokerage Real Estate Agents Realty 394

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448

Housing Wire

OCTOBER 3, 2023

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Final thoughts In the end, it all boils down to awareness and training. How you run your business is, well, your business.

Agents 435

Agents Training Buyers Law 435

Housing Wire

OCTOBER 25, 2023

Ketchmark also questioned Blefari about the training video in which Blefari said, as an agent, his commissions started at 6% and went up. “I While Blefari acknowledged this scenario is possible, he noted that in a hot market, having a listing on the MLS could net the seller $350,000 for the house. I was a successful agent.

Sellers 448

Sellers Realtors Agents Advertising 448

Housing Wire

OCTOBER 17, 2023

Best real estate websites for lead generation: At-a-glance Real estate websites for lead generation Starting Price Best for Placester $79/month Done-for-you support team and marketing services PropertyBase $79/month Lead scoring and creating “sticky” customer relations Sierra Interactive Inquire Advanced IDX feed integration iNCOM $49.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

DECEMBER 16, 2021

The historically low interest rates that led to a boom in refinances in 2012 had ended, and Interfirst struggled to maintain volumes in following years as the market turned to purchase. And today, unlike many other mortgage lenders, we reenter the residential mortgage origination market without any legacy challenges.”.

Mortgage 370

Mortgage Loan Officers Retail Training 370

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. Real Geeks’ CRM and marketing tools are much more advanced and AgentFire offers superior design and more compelling CTAs. Want a killer real estate website?

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. In fact, a veritable upheaval is headed for the housing market already. They have been able to reach sales goals with relative ease for over a decade.

Finance 482

Finance Real Estate Agent Real Estate Insurance 482

Housing Wire

JULY 24, 2023

Despite their different viewpoints, what most can agree on is that teamerages supply their agents with more training, mentoring and services, such as transaction coordination, listing management, compliance, marketing, a CRM, and other technology tools than most traditional brokerages. Others are on a similar growth trajectory.

Brokerage 370

Brokerage Agents Real Estate Training 370

Housing Wire

FEBRUARY 1, 2024

The list can be leveraged to identify partners and solutions to the challenges that real estate professionals face every day. Take a look below to see the full list of this year’s honorees. Congratulations to the 2024 Tech100 Real Estate winners.

Real Estate 501

Real Estate Property Management Investing Valuation 501

Housing Wire

AUGUST 7, 2020

As record-low interest rates drive a refinance boom and spikes in mortgage applications, many businesses are adjusting to the present market. Helping LOs and marketers work more efficiently can help drive profits for your business. The personal connections made by sales and marketing are key to building trust with customers.

Technology 397

Technology Loan Officers Tools Business 397

Housing Wire

AUGUST 19, 2024

She also noted that she will be advertising offers of cooperative compensation on her social media channels and alongside listings on her brokerage’s website. Another wrinkle is that not all agents, brokerages or sellers are handling offers of buyer broker compensation the same way. It is just the Wild West again.”

Agents 476

Agents Sellers Realty Buyers 476

Housing Wire

NOVEMBER 17, 2021

By then teams were becoming commonplace, and brokerages like Keller Williams were building significant training and organizational resources around teams, while Compass was building a consumer-facing brand partly based on a team typically led by a prominent local agent. In that study, we looked at what team leaders valued in their broker.

Real Estate 397

Real Estate Brokerage Agents Advertising 397

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

APRIL 25, 2024

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. That means you can use it to create email campaigns, write blog posts, or research your market with the most up-to-date information.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

SEPTEMBER 18, 2024

Agent-to-agent referrals aren’t as commonly mentioned in most real estate lead generation training courses as cold calling or door knocking. Real estate referral fees depend largely on frequency, the market, client readiness and the value of the deal. It’s a win-win! How much are real estate referral fees?

Real Estate 468

Real Estate Real Estate Agent Agents Brokerage 468

Housing Wire

JANUARY 26, 2024

They will try to woo you with promises of free marketing materials, high commission splits, and fancy tech tools. Brokerage Commission Split* Best for Range: 50/50 to 90/10 Agents who appreciate free perks like marketing materials, office space, etc. But how do you really decide which is the best real estate company to work for?

Real Estate 345

Real Estate Brokerage Agents Real Estate Agent 345

Housing Wire

AUGUST 15, 2024

So for the important value-added services — marketing automation services, automated campaign lead generation service — those services are essentially created by us, but also we have a pretty open system We are working with select partners to distribute their service through a native experience on top of our marketplace.

Technology 445

Technology Agents Client Relationships Business 445