Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

Marketing 468

Marketing Advertising Real Estate Tools 468

Housing Wire

NOVEMBER 5, 2023

By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JANUARY 24, 2024

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

Technology 468

Technology Advertising Tools Agents 468

Housing Wire

SEPTEMBER 30, 2024

Two of the top five lenders in the reverse mortgage industry are now engaged in a legal skirmish over marketing practices that one lender calls deceptive. Longbridge also states that certain informational blog posts on the Review Counsel website are written by Mutual of Omaha’s director of marketing communications.

Mortgage 459

Mortgage Marketing Advertising Tools 459

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more.

Marketing 459

Marketing Real Estate Real Estate Agent Tools 459

Housing Wire

FEBRUARY 24, 2025

Why use LinkedIn for real estate Lets move past the misconception that LinkedIn is only for job-seekers and embrace it as an underutilized tool for real estate professionals. This could be about their buying or selling journey, their views on the state of the market, or even if theyve tried a new restaurant in your area.

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MAY 8, 2024

Personalized marketing is on the rise in just about every sector. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in.

Agents 456

Agents Marketing Clients Real Estate 456

Housing Wire

JUNE 17, 2024

Offrs is a predictive analytics tool that generates listing leads for real estate agents. Then, Offrs helps you target your marketing efforts and spend on those homeowners with the most potential in your targeted zip codes. Offrs’ automated digital marketing, lead nurturing, and even an inside sales function can benefit you.

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. Here’s an example of a post that targets empty-nesters with an emotional hook.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Appraisal Buzz

MARCH 28, 2025

Experienced marketing executive Laila Stout has joined Usherpa , developers of the real estate and mortgage industrys first customer relationship engagement platform (REP) platform, as senior marketing manager. Stout was formerly the mortgage marketing manager for Independent Financial in Dallas.

Loan Officers 150

Loan Officers Marketing Advertising Tools 150

Housing Wire

SEPTEMBER 14, 2023

If an agent wants to find software to help them market their business, they’ve got over 100 candidates — which means evaluating options, comparing features and identifying exactly what they’re going to need from that software in the long run. All this to say, the future is connected. Real estate is facing a lot of uncertainty right now.

Marketing 448

Marketing Advertising Real Estate Agents 448

Housing Wire

DECEMBER 10, 2020

The pandemic has caused a shifting renter trend that is greatly impacting the real estate market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Solutions in an Unusual Housing Market.

Housing Market 459

Housing Market Marketing Agents Tools 459

Housing Wire

JULY 19, 2024

On Thursday, the Anywhere Real Estate brand announced that it had equipped its exclusive marketing platform tool Listing Concierge with generative AI capabilities. Listing Concierge houses a suite of services including professional photography, videography, customized marketing materials and targeted online advertising.

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

JUNE 7, 2024

To succeed in real estate, it’s essential to have affordable, efficient tools for generating, nurturing, and converting leads into clients. After that, the base package price of $309 per month for a single user gets you the CRM and IDX website and automated email, SMS, and social media lead nurturing tools.

Advertising 458

Advertising Tools Real Estate Sellers 458

Housing Wire

JANUARY 25, 2024

Finance of America Companies (FOA) Chief Marketing Officer Chris Moschner found himself working for the lender in the wake of its acquisition of American Advisors Group (AAG), and Moschner previously told RMD about his journey to the position and the “intoxicating” opportunity he sees in the reverse mortgage space. So, that’s really it.”

Marketing 448

Marketing Mortgage Tools Finance 448

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

DECEMBER 30, 2020

Daniel Francis, deputy director of the FTC’s Bureau of Competition, defended the antitrust lawsuit, stating that CoStar and RentPath’s rivalry kept advertising rates on their platform low for customers. apartment buildings with 100 to 199 units, advertise on internet listing services operated by either CoStar, or RentPath, or both.

Advertising 412

Advertising Real Estate Tools Property Management 412

Housing Wire

FEBRUARY 11, 2022

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 418

Marketing Real Estate Agent Loan Officers Advertising 418

Real Estate News

SEPTEMBER 12, 2023

The MLS's 100,000+ subscribers will gain access to integrated advertising and social media tools to boost their online presence.

Advertising 284

Advertising Tools Marketing 284

Housing Wire

MAY 22, 2024

Prior to becoming Real Luxury members, agents are expected to earn the Institute for Luxury Home Marketing ’s Certified Luxury Home Marketing Specialist (CLHMS) designation. The firm said it is doing this to ensure Real Luxury members stand out.

Clients 468

Clients Agents Real Estate Agent Training 468

Housing Wire

SEPTEMBER 11, 2023

By outsourcing the management of rental pricing to RENTmaximiser, Yardi’s rent-setting tool, property management companies failed in complying with the antitrust laws, according to the lawsuit. Defendants who agree to use RENTmaximizer understand that its purpose is to foil the operation of the competitive market.”

Landlords 413

Landlords Property Management Advertising Law 413

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 435

Marketing Clients Business Tools 435

Housing Wire

AUGUST 24, 2024

Some real estate agent Facebook pages showcase luxury homes or a style of home — while other agents choose to showcase their family, lifestyle, accolades, team members, market, brokerage brand, reputation or personality. Be sure to comply with your local advertising laws and guidelines. Canva is the best tool for adding text to images.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Advertising 459

Housing Wire

NOVEMBER 24, 2020

“Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We

Real Estate 459

Real Estate Client Relationships Realty Advertising 459

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. Social media has become an indispensable tool for real estate agents to expand their networks and attract potential clients.

Advertising 370

Advertising Real Estate Agent Real Estate Tools 370

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

Advertising 459

Advertising Real Estate Tools Sellers 459

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

MARCH 22, 2024

While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Then, drive traffic to your home valuation page using social media or targeted advertising.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MARCH 28, 2022

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. For those agents who do have plenty of business, the velocity of the market is unreal. Second, most real estate agents are people people.

Realtors 370

Realtors Real Estate Agent Marketing Advertising 370

Housing Wire

DECEMBER 17, 2024

Loan officers cost money, but so does advertising. The key is that when used as a tool by experts, AI can result in a fantastic client experience for both the short and long term. How much marketing will you pay monthly? Airlines have reduced costs by having consumers do the work.A tale as old as time.

Loan Officers 396

Loan Officers Clients Technology Mortgage 396

Housing Wire

JUNE 18, 2024

Redy , an online marketplace that rewards home sellers for selecting a real estate agent who best aligns with their sales goals, announced its launch in five markets on Tuesday. When you own local seller listings, you own your local market.” At Redy, we enable agents to secure listings rather than chase leads.”

Sellers 459

Sellers Agents Real Estate Agent Real Estate 459

Housing Wire

APRIL 24, 2024

An industry favorite for its popular CRM, Top Producer can help you keep in touch with all your prospects with timely text messages, emails, and market reports delivered to their inbox. In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal.

Real Estate 459

Real Estate Clients Tools Contracts 459

Housing Wire

AUGUST 25, 2024

Most broker-owners we know are feeling the pressure to find tools that can move the needle for their businesses — quickly. Here’s why: Good software might help your brokerage stay afloat in a post-lawsuit market. Some brokers see an integrated CRM as the icing on the cake, but others see it as essential in today’s cutthroat market.

Real Estate 435

Real Estate Brokerage Contracts Training 435

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. When you buy through our links, we may earn a commission. Want a killer real estate website? And yes, there’s an MLS feed since most are IDX-enabled.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. In this article Overview: Best Real Estate Software for 2024 PropertyBase Market Leader Wise Agent Zurple BoomTown!

Real Estate 448

Real Estate Agents Real Estate Agent Tools 448