Housing Wire

JUNE 3, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Congratulations to this year’s honorees!

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Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

Real Estate 418

Real Estate Tools Agents Real Estate Agent 418

Housing Wire

JULY 17, 2023

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Real Estate Technology Business Real Estate Agent 365

Housing Wire

APRIL 23, 2024

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. brands, including brokerage, mortgage, title, insurance and technology.

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Housing Wire

SEPTEMBER 5, 2024

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

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Housing Wire

FEBRUARY 11, 2025

It expands the reach of the network, and we expect the marketplace overall to benefit as those advertisers can now get access to Zillow, to Redfin’s network and, of course, to Realtor.com , our existing partner. The loss was driven by sales and marketing expenses, which rose from $658 million in 2023 to $790 million in 2024.

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Housing Wire

SEPTEMBER 14, 2023

You see something similar in real estate technology. Everyone has their own idea of what technology for real estate should look like, and at first, that was good. After all, everyone has a vested interest in the success of a real estate deal, and a shared interest also contributes to the individual interests of each participant.

Marketing 448

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Housing Wire

JULY 19, 2024

On Thursday, the Anywhere Real Estate brand announced that it had equipped its exclusive marketing platform tool Listing Concierge with generative AI capabilities. As a company, we believe in equipping our agents with technology that can simplify processes, build efficiencies and achieve exceptional results.

Advertising 504

Advertising Real Estate Realty Technology 504

Housing Wire

JULY 1, 2021

If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year , it was being agile. When the world shifted to work from home , marketers stepped in with new messaging and strategic campaigns to reach their target audience. SVP, Marketing.

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Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner.

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Housing Wire

MAY 2, 2024

This was followed by marketing and advertising support (88%), a strong brand image (85%), recognizability (83%), and cutting-edge technology (82%). Compared to 2023, more agents showed more interest in a brand’s expertise in luxury real estate as well as the brand’s strong global presence.

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Housing Wire

AUGUST 14, 2024

Going to market Coming off its recent brand consolidation under the FOA banner, the company also launched a new corporate website, new ads featuring Selleck, and refreshed social media outreach and multimedia advertising efforts, according to Sieffert. “In

Finance 435

Finance Marketing Mortgage Retail 435

Housing Wire

FEBRUARY 20, 2025

According to Sanford, this has resulted in a landscape that is populated by disparate listing portals that are all lobbying for advertising and promotions. We are, from a technology stack, completely operational and can do this at scale, Pareja said on the earnings call.

Realty 352

Realty Agents Real Estate Advertising 352

Housing Wire

DECEMBER 17, 2024

Now, remember that this is a top coach, and he is using this technology across his platforms to increase conversions. and no, I did not mean point of sale) Anyone who uses this technology in the mortgage space I can take business from instantly. Loan officers cost money, but so does advertising. The experience was terrible.

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Housing Wire

OCTOBER 9, 2024

We’re excited to bring this technology to real estate professionals as part of Zillow’s broad suite of software and advertising solutions,” Zillow wrote in a blog post on its investor site. The technology can be used on any listing photo, not just ones on Zillow, and users have access to the product through VSAI’s website.

Real Estate 435

Real Estate Advertising Real Estate Agent Technology 435

Appraisal Buzz

MARCH 28, 2025

Experienced marketing executive Laila Stout has joined Usherpa , developers of the real estate and mortgage industrys first customer relationship engagement platform (REP) platform, as senior marketing manager. Stout was formerly the mortgage marketing manager for Independent Financial in Dallas.

Loan Officers 150

Loan Officers Marketing Advertising Clients 150

Housing Wire

DECEMBER 10, 2020

The pandemic has caused a shifting renter trend that is greatly impacting the real estate market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Solutions in an Unusual Housing Market.

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Housing Wire

JUNE 17, 2024

Then, Offrs helps you target your marketing efforts and spend on those homeowners with the most potential in your targeted zip codes. Offrs’ automated digital marketing, lead nurturing, and even an inside sales function can benefit you. Want to learn more?

Advertising 448

Advertising Real Estate Tools Contracts 448

Housing Wire

JULY 1, 2024

“Defendant programmed such third-party tracking technology into its website for advertising purposes and to increase its profits,” the complaints add. According to Mata and his attorneys, both firms “knowingly deployed third-party tracking pixels and other third-party tracking technologies” on their websites.

Advertising 434

Advertising Technology Law Modernization 434

Housing Wire

JUNE 15, 2024

Market Leader is an all-in-one solution for generating real estate leads, nurturing them with automated tools, and converting them into long-term clients. Its suite of tools includes a robust CRM, a real estate website, predictive analytics, marketing automation, and much more. Summary Key specs How does Market Leader work?

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Marketing Real Estate Real Estate Agent Tools 459

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

SEPTEMBER 25, 2024

Negative depictions of Americans ages 50 and older have lessened over a five-year period, with negative sentiment in online media and marketing images dropping from 28% in 2018 to 10% in 2023, according to research published this week by senior advocacy organization AARP. As the old saying goes, a picture is worth a thousand words.

Advertising 434

Advertising Technology Marketing 434

Housing Wire

OCTOBER 5, 2021

Housing market inventory is low right now. Low inventory means fewer choices for homebuyers, but for years enterprising real estate agents have worked around tight market conditions by searching for off-market homes that fit their clients’ specifications. You can send an offer to any off-market property,” Clark said. “So

Real Estate Agent 459

Real Estate Agent Real Estate Agents Marketing 459

Housing Wire

SEPTEMBER 7, 2022

Setting your sights on the future is important for any business owner, agent or loan officer looking to find success in the ever-changing housing market. The Future of Marketing panel on Oct. 3rd will feature Rick Webster , Lender Price , Amy Moses, Escrow Tab , Sara Holtz, ICE Mortgage Technology and Cory Jo Vasquez, Realty ONE Group.

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Loan Officers Advertising Technology Realty 435

The Appraiser Coach

APRIL 20, 2021

I recently met with another appraiser who admitted to me he was still using a clipboard and pen. There are very few people out there still using these; most appraisers. Read More.

Technology 367

Technology Appraisal Inspection Advertising 367

Housing Wire

NOVEMBER 10, 2021

One of the most interesting projects that I was able to roll up my sleeves and dive into was data from a survey HW Media conducted in partnership with SOAR Performance Group before HousingWire Annual to analyze companies marketing priorities, tactics, and budget allocation for 2021 and 2022.

Advertising 397

Advertising Technology Real Estate Marketing 397

Housing Wire

JUNE 5, 2023

This new product combines social media marketing with automated lead nurture to enable real estate agents to grow their database and convert more leads into clients. This includes branded market reports, infographics, and other educational materials aimed at engaging leads and converting them into clients.

Advertising 370

Advertising Real Estate Agent Real Estate Clients 370

Housing Wire

SEPTEMBER 6, 2024

Growth in the off-campus student housing market creates massive opportunities for property management companies. College enrollment is increasing for the first time since the pandemic, driving off-campus student housing revenue that outpaces multifamily rents in the same markets. All-in or testing the waters?

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Property Management Housing Market Transportation Advertising 468

Housing Wire

OCTOBER 24, 2024

The Mortgage Bankers Association (MBA) on Thursday released a new white paper , which argues that Section 8 of the Real Estate Settlement Procedures Act (RESPA) is in need of reform and modernization to better reflect “today’s highly-regulated mortgage market.” It was originally overseen by the U.S.

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Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider? Mistry said.

Marketing 360

Marketing Lending Advertising Technology 360

Housing Wire

DECEMBER 14, 2020

The iBuyer also said that homebuyers in Tucson, Arizona; Charlotte, North Carolina; Houston; San Antonio; and Austin, Texas, can tour and purchase any home on the market, via Opendoor. The filing also revealed that the company is under investigation by the Federal Trade Commission over its advertising practices. II in September.

Advertising 448

Advertising Finance Buyers Real Estate 448

Housing Wire

NOVEMBER 5, 2020

Now, you’re likely asking yourself, Why am I reading about squirrels in a marketing article? But as history has shown us time and again, the refi market periodically booms, drops and then reliably evens out. No one knows precisely when, but when it does, the purchase market will reemerge as your bread and butter. Glad you asked.

Marketing 435

Marketing Clients Business Tools 435

Housing Wire

NOVEMBER 1, 2022

The acquisition aims to provide WorkWave field service customers with local service jobs, allowing them to grow their business while streamlining sales, marketing and advertising expenses. WorkWave, a cloud-based SaaS provider, announced Tuesday the acquisition of TaskEasy, a service provider for rental property owners.

Logistics 434

Logistics Transportation Advertising Property Management 434

Housing Wire

MAY 3, 2024

This market has transformed in recent years, offering travelers a range of unique experiences while providing property owners with an appealing stream of income. By 2015, the market had burgeoned to a staggering $85 billion, surpassing the combined room count of the four largest hotel chains globally. million by 2026.

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Investors Luxury Properties Technology Advertising 448

Housing Wire

JULY 18, 2023

As our financial system evolves, it is critical that we adapt our application of the Fair Housing Act and ECOA to deal with technological change and other developments,” Barr said in his speech. However, there is also the potential for these technologies to exacerbate existing issues related to lending equality, Barr explained.

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Technology Lending Advertising Training 370

Housing Wire

JULY 30, 2024

Bell approached real estate and mortgage firm Avenu Technologies with her challenge. If real estate professionals don’t feel like HomeKick is the right platform for them, there are plenty of other commission sharing websites on the market. We knew there had to be an efficient way of handling this sort of communication.”

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Buyers Realtors Agents Sellers 459

Housing Wire

SEPTEMBER 4, 2024

Real estate marketing software provider MoxiWorks is looking to help agents up their game while complying with the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement that went into effect last month.

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