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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

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Rocket Mortgage strikes big advertising deal with Realtor.com

Housing Wire

Realtor.com and Rocket Mortgage , two of the biggest companies in the digital real estate space, have formed a key advertising partnership that their competitors are sure to notice. It’s being rolled out in hundreds of test markets. Rocket, when it was known as Quicken , had purchased digital ads and leads through Realtor.com.

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April Demo Day: Boost by Lone Wolf Real Estate Technologies

Housing Wire

Boost Boost by Lone Wolf is the simple way to market your real estate business online. Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike.

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Congratulations to the 2024 Marketing Leaders

Housing Wire

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Congratulations to this year’s honorees!

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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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A look back at HousingWire’s 2023 Marketing Leaders

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders award are open now through April 30th, 2024. The HousingWire Marketing Leaders award recognizes outstanding professionals who have demonstrated excellence in marketing within mortgage and real estate. brands, including brokerage, mortgage, title, insurance and technology.

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More bang, fewer bucks: Budgeting for paid digital marketing

Housing Wire

Digital marketing is a powerful tool, but with 61% of marketers identifying generating traffic and leads as their top challenge, and the industry headwinds we’re facing with high interest rates and inventory shortages, budgeting effectively for marketing across paid channels has never been more critical.

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